Michel Fortin – The Copy Doctor – Success Chef Cookbook

Michel Fortin – The Copy Doctor – Success Chef Cookbook

Archive : Michel Fortin – The Copy Doctor – Success Chef Cookbook

Prescriptions for Effective Copy

Suc­cess Chef Cook­book is a collection of lessons that outlines some of the key con­cepts taught at Suc­cess Chef Uni­ver­sity. The Copy Doc­tor delves into copyw­ri­ting, which is a com­po­nent in step #3 of Suc­cess Chef’s famed four-step pro­cess (i.e., “Website”).

Any suc­cess­ful busi­ness relies on good copywri­ting that converts brow­sers into buyers. In our Copy Doc­tor Cook­book, we teach you how to maximize the profit-drawing power of any piece of copy you generate by using the power of example.

You will find…

* How to skip the learning curve, write irresistible copy in record speed, and turn any piece of dull, unresponsive copy into a moneymaker.
* What small changes and adjustments can you make to your text to increase revenue and increase your bottom line by a few decimal points?
* How to delve deep into your prospect’s thoughts to swiftly and easily identify their dominant fears, irrita­tions, and desi­res that might explode your reaction.
* How to choose the appropriate words and narrative angles to bind your prospects to your content, clinging to every word and anxious to become your clients.
* What hidden secrets top million-dollar mar­ke­ters employ, frequently “behind the scenes,” that may literally double, triple, quadruple, or even quin­tu­ple your sales.

And a lot more.
What You Get When You Use Copy Doctor

samplecritiquens The Copy Expert You get an inside peek at how a top copyw­ri­ter thinks while working with actual copy from real customers, as well as shortcut sec­rets to swiftly maxi­mize the profit-pulling potential of any sales or mar­ke­ting piece you generate.

You receive over 60 hours of multimedia-based trai­ning in which you get to see a top copyw­ri­ter in action as he employs the identical sec­rets to trans­form life­less sales pie­ces into money­ma­king powerhou­ses right in front of your eyes.

1. Video Archive (Over 60 Hours)

Watch Michel dissect actual copy from real customers and see how he converts it into mag­ne­tic mar­ke­ting pie­ces right in front of your eyes, or what changes he prescribes to turn dull, life­less copy into high-converting sales pieces.
2. Exclusive Content

You will also receive exclusive articles, ideas, and updates to help you accelerate your copywri­ting and sales poten­tial — including some of Michel’s split-test findings from his tests or those of his clients.
3. Interviews behind closed doors (Over 14 Hours)

Listen to almost 14 hours of recorded interviews with mas­ter copywri­ters such as Brian Keith Voi­les, John Reese, Craig Perrine, Gary Hal­bert, Yanik Sil­ver, David Gar­fin­kel, and others, including suc­cess­ful marketers.
4. Various Special Reports

You will have access to written guest cri­ti­ques as well as ex­clu­sive spe­cial reports from other master copywri­ters. Authors include Bob Serling, Joe Vitale, Dan Janal, Yanik Sil­ver, Alex Man­dos­sian, Peter Stone, David Gar­finkel, and others, many of whom are not published elsewhere.
5. The Copy Doctor’s Medical Kit

You get 47 tools, forms, check­lists, and templates to help you write or improve your content, from researching your mar­ket and structuring your offer to dealing with objections and tracking its per­for­mance. Here’s a partial list of what’s in the medi­cine bag…
* 33 tools and online resources used by Michel or his clients.
* 5 in-depth ques­tion­nai­res Michel employs for researching content, structuring sales copy, and craf­ting offers, including his own formulae.
* 7 tem­pla­tes and check­lists (for example, benefit priori­ti­za­tion, split-test trac­ker, objec­tion hand­ling, USP crea­tion, ele­ments of evidence, and so forth).
* 12 pre-made sales­let­ter templates that you can “plug and go,” including layouts, scripts, fonts, and colors tailored to increase response.
* 7,500 royalty-free graphic grab­bers that you can copy and paste into your content to increase attention, readership, and response.
* 4,700 images, all royalty-free, including stock photos and benefit-driven pic­tu­res to provide eye gra­vity and increase your copy’s attrac­tion fac­tor.
* 700 scripts you can add to any web­page to add inter­rac­ti­vity, per­so­na­li­za­tion, form sub­mis­sion vali­da­tion, and more – all royalty-free.
6. 280-page digital book

Michel created “Power Posi­tio­ning” over 5 years ago, a book on internet positioning and marketing strate­gies employing “hooks,” strategic alliances, and content. This book is presently available for $47 on its own website, but you may get a digital copy for free.
7.\s12,000+ Vault of Graphics

You receive over 12,000 royalty-free scripts, images, graphics, and more to add to your text to increase its draw power. You get arrows, bullets, but­tons, photos, images, cli­part, count­down scripts, banner rota­tors, pop-up windows, form pro­ces­sors, and a lot more.

“The Copy Doctor” Excerpt

While clients may pay Michel up to $3,000 for a critique consultation and up to $15,000 for a sales­let­ter, we’re making one of these private consultations available to you. The following is a thorough, documented critique consultation he provided to a paying customer. It is unedited and uncensored, and it lasts 2.7 hours (164 minutes total).

For faster loading, the video has been broken down into shorter segments.

critiquescreenshot The Copy Expert

Video

To begin viewing, click here. (Remember to press the “play” button to begin viewing.) If the video does not load, please click here to see it in a new window.)

The Copy Doc­tor is a tutorial video series. Many were gleaned through live consulta­tions with real clients and lin­ked in an easy-to-follow tuto­rial form. To see the videos, simply click on the video links. There are connections to resources, tools, and web­sites addressed in the video section.

* Work at your own speed. * Suitable for all skill levels and enterprises. * No tedious instructions or downloads.
* Begin learning in minutes. Anywhere, at any time.

Why Should You Invest in The Copy Doctor?

Consider how much it would be worth to have a high-priced copywri­ter personally offer you dozens of real-life stra­te­gies, ideas, and recommendations you can use right away to get the most out of all your marketing.

Consider how powerful it would be to take actual content from real people and have it ram­ped up for maximum profits right in front of your eyes — with no text­book theory, no second-hand examples, no recycled garbage, and no out­dated case studies.

Consider what it would be like to have access to short­cut sec­rets, tried and true con­ver­sion stra­te­gies, and breakth­rough tech­ni­ques without having to study them yourself, and to have them all at your finger­tips whenever you need them! Like…

* Bold new headlines…
* Blockbuster debuts…
* Collar-grabber hooks…
* Tested response triggers…
* Unbelievably irresistible “can’t-say-no” deals…
* Astounding split-test findings…
* Breakthroughs that no one else is aware of…
* Distinctive copy angles and tactics…
* Proven split-testing options…
* New or concealed profit centers…
* Deadly closing techniques that seal the deal…

… and so much more!
What Sets Success Chef’s Training Apart?

You will be able to find the necessary ingredients and utilize them in the correct sequence, just like following a recipe. You will not… if you follow all four steps in the correct order.

* Spent money on “ingre­dients” you don’t need; * Spent time learning what you don’t need to know; * Bought another soft­ware tool unless you know you need it; * Bought dupli­ca­tes of the same Internet mar­ket­ing strategy; * Took unne­ces­sary risks that cost you time and money; * Or created products no one wants to buy!

However, you will…

* Strategize and optimize your business strategy; * Build systems that operate (and can be readily outsourced);
* Significantly reduce your risks (and expenses); * Multiply your chances of suc­cess enormously; * Understand what to do, how to do it, and when to do it; and, most importantly, generate more money than would otherwise be feasible!

Our strea­ming lessons show you how to maximize your profits while minimizing your costs. You will learn exactly and step by step how to maximize your sales copy for greater rea­dership and reaction in the “Copy Doc­tor.”

It teaches you how to create more com­pe­lling mar­ke­ting mes­sa­ges that drive cus­to­mer actions, seal the deal, and increase profits – from engaging readers and getting them to take action to having them buy from you again and again.

COURSE CONTENT