Mike Cooch – Services That Scale

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Welcome to ” Service That Scale ”

Service-based businesses are tough to scale. Whether you’re an architecture firm, consulting agency, technical service provider, or you’re in the business of home health care, office staffing, or tutoring, figuring out how to take your business to the next level is a serious challenge.

Most services companies cap out at a few dozen people. At this size, it’s still possible to have personal relationships with everyone and monitor performance and quality on a one-on-one basis. Processes in these companies are intuitive and everyone learns through hands-on experience gained by working with other staff over time. Often these models have a few expert, long-timers at the top and more junior people at the bottom.

Businesses that do make it beyond this level usually do so by creating fiefdoms lead by senior experts who manage their own teams and their own collection of clients. Often times these are organized by practice area or geography.

While this method will expand total revenues, it’s technically not scaling the company. It’s more of a loose confederation of business that share the same brand, infrastructure, and back office.

If you want to scale, then the goal for a service-based business is to look and operate more like a product company. The more you can package and define your services as products, the easier it will be to scale.

Learn How To Create Scalable, Recurring Revenue, High-Margin Services That Help You Get Out Of The Client Services Trap And Build A Business You Can Actually Sell.

Services That Scale is our complete training program showing you how to build your own high-margin, recurring revenue scalable services that get you off of the client services treadmill.

What you will learn from Service That Scale

• The core principles of creating services that scale…
• Why offering Agency services, Consulting services, and other professional services to small businesses is a ’Trap’ …and how to escape it!
• The step-by-step process to design scalable, recurring revenue, high-margin services…
• Why doing more for your clients is actually sabotaging your success and limiting your growth!
• The best types of services to offer to escape the ‘Client Services Trap’…
• How to price your services for high margins AND fast sales…
• How to leverage your Scalable Services so you can sell them FAST…
• How to have the confidence to say ’NO’ to clients that want you to customize your service…
• Why selling and promising ‘results’ is almost always the worst thing to do…and what to do instead.
• The most important factors to increase customer retention and keep your customer for years…
• How Fortune 500 companies like AT&T and Comcast used a secret strategy that allowed them to scale their services to tens of millions of dollars in recurring revenue…
• Access to me and my team in our Facebook community to answer your questions
• And much more….

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