Mike Shreeve – The Letter System

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Clients will gladly pay you $3000 or more to write a letter similar to the one you’re about to read…

How to Make a Six-Figure Year Writing Letters Like This

Dearest pal,

The letter you are about to read will almost certainly produce more than $100,000 in sales (I’ll show you why in a second).

It took me barely half an afternoon to write and half an hour to edit.

It’s not flawless – I’m sure there are errors everywhere – but it’ll be lucrative.

There are no “ninja hacks” or “literary prose” in it.

Because I’m not typing this, it’s written as if I’m speaking.

Instead, I use Dragon Naturally Speaking, a transcription tool, to read this message aloud (yes, just like Winston Churchill used to do every morning in bed minus the hired typist and obscene amounts of alcohol).

The design is unappealing, it necessitates reading a lot of text in a world when people have 6-second attention spans, and at first sight, you’d say “there’s no way this type of crap actually works to produce purchases,” yet…

… it does, and it works quite well.

$47,500 From a simple letter similar to this one

I sat down a few weeks ago, within my Triple Point program for advanced copywriters, and created a sales letter using a 7-point “Block System” for writing, which I’ll explain in more detail later.

I finished the letter in approximately 2 hours and videotaped it live in front of the kids late on a Thursday night. They witnessed me not just typing every word, but also creating the product I was selling right in front of their eyes.

To be honest, if I hadn’t been typing the letter (I generally speak it), and if I hadn’t been writing it live while answering questions and explaining my thinking process out, I believe it would have taken me 45 minutes to an hour to complete the identical letter in isolation.

Anyway, that brief little sales letter generated more than $25,000 in sales for me (I was selling my own product) in less than 48 hours… One week later, sales totaled more than $47,500 and counting.

It continues to produce fresh leads and revenues without my intervention.

That’s Why Clients Love Paying For Letters Like This Consider this:

If you could produce $25,000 in income for a customer in only a week or two by writing them this letter, it seems reasonable that they’d pay you $3,000 for the thing that brought them all those sales, right?

Especially since the letter you wrote…

… they get to utilize again and again, continually producing revenue for as long as they choose to use it.

In other words, they aren’t simply paying you $3,000 to write a letter; they are paying you $3,000 to construct a business asset that will continue to provide returns for years to come.

I have clients that engaged me to produce a letter like this in 2012, and they are still using it to drive sales today.

(SIDENOTE: This is the tiny “secret” of Freelancing that no one ever mentions… They will pay you well if you master talents that produce large benefits for clients. As a result, the more you advance your competence, the more probable it is that you will be paid more.)

Most people go into business to pursue a passion. They want to be a coach, or sell organic dog food, or be a lawyer who represents underprivileged people…

…for the vast majority of company owners, the prospect of having to sell their services/wares/products to others is a nightmare come true. They just do not enjoy doing it.

That’s why, if you walk up and say, “Let me write you a simple letter that you can use to do all the selling for you,”… In their eyes, you are a hero.

You are protecting them from:

A. Every business owner has a dread of selling (nobody wants to be rejected)
And… B. What happens when a business owner STOPS selling because he or she is afraid? (aka: business collapse)

As you can see, possessing this skill and delivering it to others entails far more than simply entering words on a computer… It’s about assisting humans in growing the enterprises they care about by addressing the elephant in the room and assisting them in remaining profitable.

The Letter System Is Here!

For the first time, I’ve “productized” my one-on-one technique by creating a complete, soup-to-nuts online video program that shares every aspect of my tried-and-true letter writing process.

You’ll get full access to what was previously only available to authors I taught to work in my “copy shop” or in secret mastermind groups where I was asked to speak.

Now, you’ll be able to create letters that sell… for yourself or for money as a hired letter writer to well-paying customers, thanks to step-by-step modules that include worksheet exercises, templates, and more resources.

You can get access to that precise training program right now, but first, here’s a little glimpse at what you’ll learn once you’re inside:

• How to tell the difference between “too hard” selling and my “welcomed guest” approach (get this right and you can write for clients who normally wouldn’t hire copywriters… which means ZERO competition for client work for you)
• Why you should NEVER start writing from a blank page (this is the ultimate fix to writer’s block and will allow you to crank out well paying client projects in record time)
• Long vs. Short: How to know when to write longer letters vs. when to write shorter ones (we’ll settle the long vs. short debate once and for all)
• How to “ask for the sale” in a way that makes readers LOVE you for it (Learned this little technique while studying screenwriting under a Hollywood script doctor)
• How to create an entire first draft in one afternoon… while walking in the woods/on the beach/literally laying in bed (I’ve made thousands of dollars without ever getting out of bed with this technique – No Pants living for real!)
• How to write sales letters for clients who provide ZERO information, are horrible unhelpful, and haven’t even created their product yet (in situations like this, I use a secret source of “proven” copy ideas to get the job done)
• How to craft a letter so perfectly clear and concise that even your clients will say “Wow! After reading your letter I want to buy my own product!” (Seems cheesy, right? I can’t even count how many times clients have said exactly that to me over the years)
• Why you can be terrible at every other aspect of writing, but if you master how to write short little bullet points like this you will 100% of the time generate sales for your clients (I’ll even give you more than 100 fill-in-the-blank templates to use)
• 4 secrets to writing headlines that do 80% of the selling for you… plus I’ll give you a massive swipe file of proven headlines you can use
• How to use the art and science of emotional intelligence and empathy to give the reader exactly what they need to know before they’ll buy (get this right and your client will love you for it)
• How to find “proof” elements (the part of copy that makes people trust you) for ANY client or ANY project or ANY service with just a few clicks of your mouse and the good ole’ Google
• Why 99% of writers getting starting in sales letter writing fail to get sales for their clients (HINT: they overthink the most crucial piece and kill what makes these letters actually work)
• How to spot (and gather) good sources of writing inspiration to base your letters off of making it easier to deliver results
• 6 ways to start a sales letter which can be the difference between success and failure for your client work (HINT: the way I opened this letter is 80% why it works)
• My “start backwards” method for creating compelling letters that create desire in prospects and get them to buy even if they’re hardheaded, stubborn, or a full blown skeptic
• Struggle to stay productive as a writer? I’ll show you how to 3x your hourly wordcount so you can get much, much more done in a much, much shorter amount of time (as a sales letter writer… the faster YOU write, the more effective your copy is… I’ll explain why in the program)
• The #1 reason sales letters fail and what you can do to ensure you NEVER make that mistake when working with clients
• How to get your client to “write” the most important parts of the letters without your client having to write a single word (HINT: make life easy for the both of you)
• Why the first paragraph of your letter can make or break your ability to get sales (and I’ll show you 15 of my favorite opens that always work)
• The 2 types of research that you MUST do before you sit down to write (critical skill to develop if you want to earn the higher fees)
• Why your fear of selling can help you TRIPLE the results of your sales letters (it’s all about empathy and your ability to predict the future… more on this in the course)
• How to ethically get other people to write 80% of your sales letters for you (this might seem like a “lazy” trick but it’s actually the secret behind some of the most profitable letters ever written… all 6-figure sales writers know how important this technique is)
• The 1 question you can ask your client (or market) to make your sales letter stand out and get extraordinary results (HINT: stop avoiding the weakness/shortcomings of your product)
• Should you stick to a single niche as a sales letter writer? The answer might suprise you…
• Outlining vs. “pantsing” your letters… which works best? (I’ll show you what my teacher taught me and why the “hybrid” approach works even better)
• The 7 ways to start a story in your letter that will get readers hooked and wanting more

Actually, let me pause for a moment here because…

Even If You Hate Selling

You Can Still Write Incredibly Effective Letters With My System

Look, I’ve been doing this for 10 years and I’ve helped more writers break into the field than I can even keep count of anymore.

Every single one of those writers:

A. Hated the idea of selling for a living

And/Or
B. Thought they were too shy/not confident enough/didn’t believe that they could be an effective salesperson for companies and their products through the written word

And to every single one of them I said… “good”.

Why?

Because, even though the purpose of writing these letters is to sell products and services, with my method you don’t actually “sell” anything. In fact, why my letters (and the people who learn to write them) continue to succeed beyond expectations is this simple fact:

It’s not about sales, it’s about understanding people.

When you sign up for The Letter System today you’ll discover what I mean when I show you:

• The 7 questions every reader of your letter will ask themselves before buying and how to answer them in a way that compels them to buy (HINT: you can’t force anyone to do anything… that’s not real… but you can show people how to get exactly what they want… that’s what I’ll teach you how to do)
• What to focus on in your letter OTHER THAN pitching that will increase the sales that your letters provide for clients or yourself
• How to get the right information from your clients so that don’t have to rely on overly hyped sales copy and can instead take a more efficient and effective approach
• What “The World’s Greatest Prosecutor” taught me about creating a compelling case as to why someone should buy a product or service from your letter
• How to identify which elements of your client’s product or service you should highlight in your letter to best generate sales on their behalf (most writers get this wrong)
• Why Darren Hardy called me “the best writer I’ve ever worked with” when I wrote him a letter to sell his most expensive product (HINT: I’ve developed a sure-fire way to match client voice that I’ll share with you in the program)
• How to create compelling sales “arguments” using 3×5 cards and a simple checklist (get this right and you’ll never have to rely on hype to sell for your client)

One thing I can promise you:

This is unlike any other copywriting/sales letter writing training you may have ever experienced before.

Why?
Because 90% of the people who teach writing sales letters come from the “hard” niches of Make Money Online, Investing/Day Trading/Precious Metals, and Dating.

Not me.
I cut my teeth as a copywriter in the trenches of personal development writing copy for some of the biggest names whose brands would have been DESTROYED if I had used high pressure sales tactics to sell their products.

And yet, over the past decade I’ve generated millions in sales in niches beyond just personal development all while using the same principles and philosophies I’ll teach you in this program.

Everything You Need

To Create Letters That Sell

In order for you to be able to replicate my Letter System and get similar results to what I am able to produce, you need more than just training.

You need tools.

Templates.

Swipes.

Etc.

That’s why, when you buy The Letter System today, I’ll give you:

• More than a dozen idea templates for every piece of the letter including the headline, bullet points, opens, and more…
• Access to my “top secret” (not really but sort of) Block System for structuring letters like this in such an easy way that you’ll find the work of writing is 70% completed before you even open up your computer to start typing…
• My own personal swipe file breakdown where I’ll tear apart some of my best performing sales letters and show you WHY they worked so you can reverse engineer their success…
• Daily habits and routines to follow – with checklists – that are guaranteed to make you a MUCH better copywriter than anyone else graduating from any other copywriting training program available today (these daily exercises were key to the rapid success of the new writers I hired for my “copy shop”)…
• My proven “story boarding” workflow process that I use to create winning sales letters… AND 100% of the fiction I write (this will make you a much faster writer)…
• A 20 point checklist for creating the perfect letter (I was given this checklist by a 7-figure earning copywriter only after I paid $50,000 to join his mastermind)…
• My own personal Client Info Extraction worksheet – send this document to a client and get 100% of the info you need to write well performing sales letters…

And a bunch more…

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