Neil Patel – Advanced Consulting Program
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Dear Colleague,
If you want to gain more customers, maximize lifetime customer value (LTV), and scale your business, this might be the most significant letter you ever read!
Marketing is the ONLY high-leverage activity in your organization that may enhance your outcomes by 2x-10x in many circumstances without investing any additional money or effort.
Marketing is the MAIN source of revenue in your company.
Most company operations cost money rather than generating money. Marketing is the most profitable of the activities that actually produce money… Simple as that.
Here are a few marketing examples from my companies:
Crazy Egg: I created the industry-leading SaaS application that records and optimizes the User Experience of over 2 billion visitors per month, and I serve clients ranging from Fortune 500 firms to small-town mom-and-pop stores.
KISSmetrics: I funded over $17,000,000 for KISSmetrics and grew traffic from ZERO to 1 Million Visitors per month in the hyper-competitive B2B industry, which is unusual.
Hello there, Bar: Every major high trafficked blog in every field imaginable uses it to reach over 350 million visitors every month!
Google: I was just engaged by Google to assist in increasing the number of clients for Google AdWords. I can’t go into detail, but suffice it to say that everything is going swimmingly.
Rapid Sprout: As an aside, check out my personal blog, Quick Sprout. Every month, an additional million unique visitors are attracted. I am confident that if I tried there, I could perform much better. Cheezburger: I assisted them in expanding and scaling from a tech startup to over 500,000,000 pageviews. (Yes, 500 million page visits.)
Timothy Sykes: As a direct and proven result of working with me, he increased his monthly earnings from $50,000 to $1,200,000 per year.
Press & Media: My work has appeared in Forbes, the Wall Street Journal, MSN, the Huffington Post, Entrepreneur Magazine, and several other publications.
I’ve also collaborated with Thomson Reuters, Airbnb, Reebok, VMware, Gawker Media, Tech Crunch, Intuit, and Inc Magazine. Just a few examples.
I’ve been a keynote speaker at TEDx, Ad:tech, SMX Advanced, Web 2.0 Expo, Awesomeness Fest, Empower Network, and Traffic & Conversion Summit, among others. (This does not include Fortune 500 speaking engagements.)
I am lucky to consistently deal with Fortune 500 firms as well as 10-figure organizations ($1 billion or more).
As a result, I get to observe personally what works.
And I’ve poured all of my expertise and experience into the Advanced Consulting program’s 22 steps. I truly feel that is the marketing crown jewel:
Act I – Customer Conversion
The “Cold” Selling Method
This single sales procedure is employed by AMAZON, MCDONALDS, and a slew of other Fortune 500 companies. This is the most important cause for most category-leading brands and enterprises.
Competitive Intelligence I’ll show you how to “discover” your competitors’ most lucrative ads and leverage their data to almost ensure cash in your pocket.
“Hot White Lead Magnets” Want to convert four times as many leads? The solution is a convincing lead magnet. Most businesses may easily quadruple overnight with this one modification.
“The Appropriate Tripwire” How to Choose the Best “Tripwire” for Your Company (Includes 14 examples for you to follow.)
“Upsells Before the Sale” Every month, a simple check box add-on may cover ALL of your overhead. No matter how untechnical you are, this is an easy thing to make.
“Single-Click Upsells” Understanding how to implement upsells will be vital to your future SURVIVAL. Who else is going to demonstrate this to you?
Upsells for Physical Copies 40% upsell conversion rate? Yes! If you sell digital material, you NEED this upsell, but if you go overboard, you’ll be screwed… We’ll show you the correct path.
“The Bundle Deal” If carrots are $1 each, wouldn’t a basket full for $2 be a no-brainer? That is the package deal (HINT: It works because people can easily do the math in their heads.)
“Extraordinary Upsells” Big price upsells and downsells may turn a sluggish day into a huge profit. (HINT: With a normal conversion rate of 4%, you may offer $1,000 upsells on $1 trial offers.) You can figure out the math.)
“Unknown CPA Files” CPA offers are an excellent method of monetizing your leads. Whether you’ve been using CPA marketing for years or are completely new to it, we’ll show you why it’s the quickest, easiest, and most successful way to turn leads into money. (with video and mindmap)
“Strategic Backend Promotions” No high-ticket backend product? Start raking in cash on the tail end of your sales by promoting someone else’s. We’ll teach you how to discover the best converting offers and how to structure JV partnerships to ensure the maximum payoff.
Upsells, downsells, cross sells, and 1-click upgrades may generate you TEN TIMES the amount of money as your first sales – Marketers that don’t do these are amateurs. I don’t want you to join them.
Making An Unacceptable Offer!
“How to convert lookers into hungry purchasers by making crazy deals that annihilate your competition and have JV partners wanting to market your item”
“Profiling of Customers” Use our customer profile sheet to determine EXACTLY who your client is and where you can find them online and offline. [A sheet is included]
“Determining Needs” The psychological model that identifies your customer’s genuine Why. It’s simple, quick, and you’ll be surprised by the answer 80% of the time.
“Your Bait” Most marketers miss the mark… and fail. This, in our opinion, is the SINGLE MOST IMPORTANT FACTOR in an offer’s success or failure. We’ll show you how we create ours and perhaps assist you in discovering yours.
“Sales Copy Framework in 19 Steps” This will teach you THE MECHANICS OF CREATING IMPULSIVE MESSAGE. With a few simple exercises, anyone can become a B+ copywriter in a single day. HINT: It is inspired by the greatest copywriters of all time. [TEMPLATE PROVIDED] It took 6 years to test, iterate, and perfect the product.
“Streamlining the Purchasing Process” 3 strategies for streamlining that will make it easy for people to spend money with you and watch your sales explode. Our examples and frameworks will make this a piece of cake.
“The Reason For This” How to incorporate additional “reasons why” into your sales process. Most businesspeople do not mention this AT ALL in their sales pitches, despite the fact that it is one of the trademarks of a solid sales process (HINT: You do NOT want your prospect to “automatically assume” why your product or service is beneficial to them—you must TELL them!)
“Video Contains” On sales pages, opt-in pages, and even upsell pages, where you insert video on the page varies. We will explain all of the regulations in detail, replete with test data.
The Conversion Process
“How to profit from every customer you ever get.” FACT: The majority of a company’s growth comes from existing consumers. Discover…”
“Email Marketing Strategy” Email is evolving. Deliverability, HTML, VIDEO… find out what we do and what’s working right now. Increased open rates, click-throughs, and conversions = $$$ “Re-targeting Sequences & Lists” The precise “copy and paste” line to use in your retargeting ads to bring back visitors at every stage of your sales process while developing your own retargeting “lists”
“Hybrid Affiliate Programs” Pre-affiliate videos, mini-review sites, and rolling affiliate launches are just a few of the affiliate marketing strategies we employ.
“Customers-To-Members” Every month, this easy method may convert a respectable proportion of your email subscribers to paying members, and paying members to VIP level members. It’s really sleek, and it works!
“Rolling Takeoffs” This is MASSIVE! Consider having a product launch in your company every week. This necessitates the use of software [INCLUDED] as well as some forethought (we have a few every week). You’re going to enjoy it…
Webinar on the Backend
“Of course, webinars and teleseminars for traffic and lead acquisition, nurturing, and conversion!” This is a very profitable new lead source.”
“Strategic Webinar Partnerships” Why webinar and teleseminar JV relationships generate significantly more traffic and leads for you and are the easiest to offer to new partners.
“1-2-3-Punch” How to attract 3x the number of people to sign up for your webinars and make heaps of money… whether they show up or not.
“Free Webinars That Pay Right Away” How I get IMMEDIATE income from webinars even before they go live. (Sometimes up to $10,000 without even “selling” anything.)
“Relaunch of the Evergreen Webinar” How to convince affiliates to push webinar replays indefinitely while draining leads off their lists…
“Indefinite Launches” How to transform a webinar replay and a few emails into an ongoing campaign. This one strategy may serve as the foundation of your marketing machine.
“New-to-Old Signups” To create new leads for existing webinars, use the G2W webinar sign-up template we tested.
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