Neville Medhora – Kopywriting Kourse: A Copywriting Course That Doesn’t Suck
Archive : Neville Medhora – Kopywriting Kourse: A Copywriting Course That Doesn’t Suck
This Kopywriting Kourse will help you write better (aka higher sales from your pages) really really fast…like by tonight!
A few years ago it was a Wednesday night and I couldn’t fall asleep.
It was because I was reading materials that opened my eyes so wide, it felt like that scene in the Matrix where I could SEE for the first time.
I was reading materials about a subject commonly known as “copywriting” to most of the world.
And the reason I was up so damn late was because I was re-thinking every single thing I’ve ever tried to sell my whole life.
From the time I was in middle school selling burned CD’s, till that very day whem I owned several small businesses, incluiding a rave company that drop-shipped light-up and glow stuff.
Speaking of that little rave company, I thought it would be the PERFECT testing grounds to try out my newly found copywriting skillz.
Why?
Well because that business had an email list of 7,500 customers who’d opted into the email list…..yes I was making barely $40 per email blast I sent out to all those people.
And here’s the thing: I put a massive amount of effort into taking photos, writing descriptions, and designing these emails!
…..and all it got me in return was NEGATIVE $40 per email.
Here’s what some of the emails looked like.
They were long, had lots of pictures, and were very “clicky”
SO what would happen when someone would get one of these emails?
Here’s the stats:
List size: 7,500
Open Rate: 35 – 40%
Sales: 2 (at most)
Profit per 7,500 emails sent: $40
Cost of Email service per month: $80
Net Profit: -$40
THESE WERE HORRIBLE RESULTS!
So with the advice of some marketing friends, I embarked on a journey to change this around.
If I couldn’t make money from 7,500 PREVIOUSLY PAYING customers, I really was in trouble.
So I searched and searched and eventually found what’s known as “Copywriting.”
After studying copywriting, I finally realized something about the marketing world and all the different mediums of communicating with people:
Google AdSense = What makes a good ad?
Good copy.
Facebook Ads = What makes a high converting Facebook ad?
Good copy and psychology.
Email marketing = What makes a high converting email list?
Damn good copy.
Content marketing = What makes people link to your articles?
Damn great content which is usually a combination of great copy and very helpful info.
Video marketing = What makes people pay attention to your videos?
Damn great video which is based off a solid script and laid out in a psychologically convincing way.
What I’m blatantly trying to show you here is that ALL GREAT MARKETING COMES DOWN TO THE COPY BEHIND IT:
Text Audio Video
These all are different forms of communication that are trying to accomplish the exact same goal:
Get information from one brain to another!
If you’re trying to write a sales page, you are trying to get information into someone’s brain that convinces them to buy. If you’re writing an email to thousands of people on an email list, you are trying to get information into their brain.
All of these modes of communication boil down to how well we can get information into someone’s head.
What’s more, guess what? There are both excellent and poor methods to go about this.
When I initially started learning about copywriting, I would stay up until 6 a.m. researching various approaches and tactics.
I felt both thrilled and sad because I had just recently learnt about it.
Happy because I felt like I’d be successful in life now that I could sell things 10 times better. It was unfortunate because I had just recently discovered this.
I recall doing an experiment in high school with a friend where we power cleaned people’s driveways.
We borrowed a pressure washer and went door-to-door. When individuals opened the door, we used this wonderful line: “Uhhh, do you want us to power wash your driveway?”
Ugh….how foolish we were.
I had no notion how the heck to sell back then.
AND HOW WOULD I DO IT? It is not something that is taught in schools. Even if you attend the School of Hard Knocks, you may still go through life selling the incorrect way. In case you’re wondering, I would have marketed the power washing in a completely different way: I would have prepared up a script beforehand before going out and talking to people. The screenplay would be constructed in such a way that it would stimulate every psychological trigger that leads to a purchase.
“Oh hi, how’s it going?” I’d say to attract their attention.
“I observed your driveway is terribly unclean.”
I’d then pique their attention by telling them something interesting: “I observed you had kids.
Do they have fun in the driveway?
Do they?
Do you realize how much poisonous oil kids receive when they play?
We can get rid of everything.”
I’d then make them want the service: “I also noted you’re attempting to sell your house. If you power washed this driveway, your house would seem a lot more well-kept. Take a look at the before and after pictures of a house we power cleaned down the street!”
“If you want your driveway power cleaned, it’ll be $40 for now,” I’d say to persuade them to act.
Because we’ll already be set up, your entire house would just cost $120.
You can let us know whenever you want if you want us to add that service.”
DO YOU SEE WHAT I MEAN?
That was a MUCH better sales pitch. The wonderful part is that behind that writing is only a little formula I utilize. Because I know certain copywriting skills, I can come up with this type of sales pitch for ANYTHING off the top of my head.
Who is the KopywritingKourse intended for?
Startups who are developing a product but haven’t discovered the right words to market it.
Individuals who are studying marketing. Anyone who want to unlearn the typical marketing methods taught by agencies. This marketing is more concerned with impressing colleagues and collecting awards….whereas the KopywritingKourse concentrates solely on what SELLS. It’s often ugly and simplistic, yet it sells like hotcakes.
Anyone fresh who enters your firm who has no prior sales training. This single training may dramatically change their perceptions of how to sell products and engage with clients and coworkers.
Reviews
There are no reviews yet.