Oli Billson – Build A Conversion Sequence

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What You Get: PART 1: The Building Blocks of an Effective Follow-Up Sequence

Far too many marketers want to jump right to the “advanced hacks” and “unknown tactics” that promise rapid success…while disregarding the principles of successful marketing. That’s why Oli starts with laying the basis for a good email campaign, ensuring you learn the most crucial aspects of structuring an efficient conversion sequence that WORKS.

PART 2

Organize and Expand Your “Offer Assets” Strategically

The finest email campaign in the world won’t help you if your website can’t convert those clicks into sales. So, before you send a single email, you’ll study the structure of a great offer page and apply what you’ve learned to your own website. When you’re through, you’ll have a sales-optimized offer funnel that is ideally aligned with the conversion sequence you’re going to build.

PART 3

Use Oli’s Email Template Swipe Files to Write Your Emails

We are frequently so connected to our own businesses that it is difficult to take a step back, assess it objectively, and produce great sales copy. But don’t worry: we’ll provide you with templates for your top five email sequences. All you have to do is enter your company’s information, then copy and paste it into your email campaigns. It doesn’t get any easier than this when it comes to email.

PART 4

Make raving fans and get customer referrals

After the sale, most marketers cease communicating. HUGE MISTAKE! Following up after someone has purchased from you is the BEST time to do it. Learn how to leverage NPS surveys in your post-sale efforts to not only enhance your entire customer experience, but also to drive more sales, good reviews, and referrals.

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