Peep Laja – Conversion Coaching Program – ConversionXL

Peep Laja – Conversion Coaching Program – ConversionXL

Archive : Peep Laja – Conversion Coaching Program – ConversionXL

Weekly coaching calls and a private forum are included in the online course.

The course will be entirely online, consisting of a combination of videos, reading materials, live calls, and forum discussions.

Each week, I give out the curriculum for the week, which includes reading materials and videos. We will have forum conversations about it throughout the week, and the week will conclude with a live webinar summarizing it, addressing key learnings, and answering your questions.

The coaching will last three months. It begins on Monday, February 3rd, and ends on Monday, May 3rd, 2014. You can take an exam at the conclusion of the program, and if you pass, you will be given a certificate of completion.

WHAT THE COURSE INCLUDES
The big picture, where to begin, and mentality
Process of optimization
Conversion research methodology
The best Google Analytics reports and data interpretation
Interviews, surveys, and polls are examples of qualitative research.
Heuristic evaluation
Heat maps and mouse tracking
User testing and usability
Best Practice Library and Checklists for Managing and Selling CRO Projects
Optimization of landing pages
Form optimization
Copywriting for conversions
Image and video enhancement
Personalization
Strategies for testing
Statistics and numbers
Test Prioritization
Creating test hypotheses
Testing iteratively and learning from test results
Website optimization
Propositions of value
Design that persuades
Members-only forum is available 24 hours a day, seven days a week.
Private and group phone conversations
Other prominent CRO specialists will deliver guest talks.

This course has three critical components:

1) There will be weekly live demonstration calls, Q&A, and topic discussions. All live calls will be recorded, so you don’t have to be there if you can’t.

2) You will get access to a members-only forum where you may discuss everything CRO-related, ask questions regarding the curriculum, and learn from other course registrants.

3) You may use your new abilities on any website or company. You’re studying the techniques used by winners.
Who Can Participate in This Program?

This curriculum is designed for those who wish to become excellent optimizers. Interest in conversion optimization is a key criterion. The second most crucial factor is dedication. You must take this very seriously. There’s no use in enrolling if you’re not going to use the training materials or engage in conversations. You’re either in or you’re out.

I understand you are a busy person, thus the actual hourly commitment each week is not significant. You’ll be OK if you can devote at least two hours each week to this. The more you put into something, the more you get out of it.

Above all, this is for clever people who have done and know things, individuals who have been around for a while. I’ll utilize an application procedure to cull out certain people so that we can have a (killing) group of people with the correct group dynamics and conversations.

Having stated that, your past optimization experience is unimportant. You do not have to be an expert in conversion optimization. However, if you’ve been doing this for a while, you’ll get even more out of it. Analytics, design and user experience, PPC, and copywriting experience are all valuable. Because you have prior experience, you can ask better, more precise questions about what you’ve done in the past. You’ll also get access to a pool of conversion optimizers – people just like you – and learn from them.

IMPACT OF THIS TRAINING PROGRAM: You will develop abilities that the market and businesses desire.

Consider the return on investment over the next 12 months or perhaps 24 months.

Consider this: Bernie Madoff guaranteed a 20% return on investment through his investment vehicle. People went insane. And, sure, it was a fraud – getting a 20% return on investment was too impossible.

Not so in the case of conversion optimization. If you boost your conversion rate by 5% every month for a year, you will see an 80% increase in conversions. I’m convinced that any participant who applies these newly acquired abilities will see at least a 10x return (yes, Mr. Madoff, this is 900%) on their investment in 12 months or less.

The purpose of this training program is to provide you with new abilities. Skills that can help you advance in your profession (have you noticed the demand for CRO managers and the remuneration packages available? crazy! ), and revolutionize your company (no better way to significantly improve your revenue). You will learn skills that will be in high demand throughout the next decade. And you will be well paid for them.

Demand for data-driven marketers and optimizers is at an all-time high, yet there is a significant skill shortage. Conversion optimization has emerged as a major marketing concern for companies.

If your firm does not understand optimization, it will fall behind. Conversion abilities are the new arms race. Join this training program to stay ahead of the competition.

Conversion optimization will become more common. As SEO becomes more difficult, PPC becomes more expensive, and other forms of promotion are increasingly neglected, data-driven marketing will triumph. Most SEO and ad companies, in my opinion, will aim to become CRO agencies. But there is one issue.
This information is not available elsewhere.

Conversion optimization expertise is still scarce. Most outstanding practitioners are reluctant to share their greatest work. The information on blogs does not go deep enough and does not cover everything. Furthermore, there is an increasing amount of false information available. The most effective method is to learn from someone who has been doing this for many years.

True, there is no substitute for on-the-job experience. You are not going to become a conversion god overnight. This course, like a good college program, will put you on the correct track to become a master of the craft.

The return on investment for this training course will be enormous.

COURSE CONTENT