Peter Sandeen – Targeted Marketing Message
Archive : Peter Sandeen – Targeted Marketing Message
What is the dream that your company has yet to realize?
What if all of your marketing convinced people to buy… How rapidly might things change in your life?
How long have you been developing your business? Most people have been striving for months, if not years, to get the outcomes they desired when they first started their firm.
And it’s not for want of trying.
You devote a significant amount of time, money, and energy to marketing. However, your outcomes do not reflect your efforts. You are well aware that you should increase your customer base. You are aware that you and your goods have the potential to assist many more individuals. But they don’t seem to get it.
How long will you keep going before you decide to make a change? You have the option to do so right now. Even if you already make six or seven figures, changing your marketing message can drastically improve your results.
Men’s relationship coach Steve Horsmon
“For about 18 months, I felt very scattered in my marketing approach. I was trying to avoid emphasizing my message… I had more call requests, email opens, and clients paying for my high end program within two weeks of redesigning my homepage and focusing my email messages on my value proposition than I had in the preceding six months.
It’s as though a switch has been flipped. Instead of feeling like I was wasting time, I’m pushing forward…to develop a consistent pipeline of clients on which I can rely.”
You may swiftly transform your and your family’s lives if you understand what exactly makes people desire to buy what you sell.
No more assuming and hoping that your marketing is saying the right things.
There will be no more feeling overwhelmed because nothing appears to be working.
Marketing does not compel people to buy anything. Only the message you convey via your marketing can entice individuals to buy. However, most marketing advice, blogs, programs, books, courses, and even formal education focus on marketing methods, tools, and strategies rather than determining the precise marketing message that will entice consumers to buy.
You could, for example, probably find a course that teaches you how to use Facebook advertising. However, unless you already know what concepts make people want to buy from you, it makes little difference how well you utilize Facebook advertisements because your results are mostly determined by the message you transmit rather than how well you employ a method.
No matter what you do or how many hours you put in, your results will not change significantly if your marketing does not communicate a stronger message. They are unable to do so.
However, you have the ability to influence the future of your company.
You can take practical steps to discover the precise marketing message that entices people to buy from you.
What Motivates People to Purchase?
There is a lot of general advice on this topic, but knowing “what keeps your customers up at night” or “what their most frustrating problems” isn’t enough.
Those are valid questions.
But if creating a strong marketing message was that simple, every business owner would be a millionaire by now.
So, what motivates individuals to buy?
Simply put, ideas that help them understand and believe that your product or service fulfills their needs.
That may appear to be a straightforward statement. But, really, what more would it take?
People aren’t that difficult to understand. Of all, we are all unique, with distinct interests and aspirations for different things.
However, we continue to make purchases based on a fairly basic decision-making process. We buy a product if we believe it will provide us with what we want for a reasonable price.
And when you know how to help people comprehend what your products and services can provide them, there’s no reason you couldn’t achieve your goals.
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