Radius – Reaching Across Different Industries Uncovering Solutions

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RADIUS, the follow-up to the best-selling business book Third Circle Theory (which has sold well over 300,000 copies globally since 2013), continues Secret Entourage’s aim to deliver relevant business education to the public. As more people embrace the notion that small business ownership and entrepreneurship may be the only way to achieve financial and personal success in a crowded and ever-changing global economy, it only made sense for me to create a powerful blueprint that would highlight all aspects of business mastery.

RADIUS, written through a global perspective, assists readers in comprehending the strong 5 entrepreneurial pillars that underpin every firm in every industry worldwide. From the concept phase through the birth of a product or service, to comprehending a business’s revenue model, to the beginning of the brand, which may eventually lead to a highly powerful empire when re-used and recycled.

The RADIUS 5 pillars are checkpoints that any firm has the chance to cross, but few few do. The reader may literally grasp how far advanced their business is and how prepared they are to take the next step by knowing the mechanics behind each of them. This incredible new system deconstructs the processes and most important concepts behind each pillar, such as “how to ensure you are pursuing the correct idea,” “how to understand a business’s pricing and revenue models,” “how to penetrate an audience through the REACH model,” and “how to recycle resources and customers to create multiple profitable verticals as quickly as possible,” among others. All of these ideas are offered in the form of procedures that may be used universally throughout the spectrum of any organization at any point in its life cycle.

The whole RADIUS idea was developed from my 20+ years of successful company experience. RADIUS will not only break down all of these important business concepts for you, but will also give you an inside look into my own companies and how I effectively used this very same system to scale my businesses to over $50 million in revenue across multiple unrelated industries, allowing me to manage over a dozen companies without having to work on any logistical aspects of any of my businesses. I am confident that seeing the RADIUS model will assist you in tweaking and changing every area of your organization that has been silently preventing you from realizing the bigger vision that you previously believed was feasible.

I hope you appreciate the journey and the learning as much as you will enjoy the benefits of your business one day. A special thanks to Fabio Viviani, the world-renowned chef who graciously wrote the foreword to RADIUS, and to all of you who have helped support Secret Entourage, Third Circle Theory, and the idea that the best way to re-balance wealth in the world is to create more opportunities for people to create their own.

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