Ray Edwards – Copywriting Academy

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Here Are the Proven Secrets to Writing Copy That Sells More of What You Sell…
If you’re not yet generating “huge cash” in your entrepreneurial venture… If your solo professional practice isn’t giving you the flexibility (or money) you desire… If you want to finally turn things around… if your platform isn’t making you money… or if you’re doing well but know there’s more…
I’ve got excellent news: the online learning experience at Copywriting Academy reveals why…and what you can do about it. This 100% online learning experience is ideal for you if you meet the following criteria:
You want to harness the profit-generating potential of captivating copy, but you don’t want to pay $50,000 (or more) every time you need sales copy prepared.
You’re an entrepreneur or freelancer who wants to write your own text (giving you the ability to generate “cashflow incidents” on demand).
You want to teach your in-house copywriter the keys of effective direct-response copywriting.
You want to engage outside professional copywriters and want to learn the “deep secrets” of their trade so you can be confident you’re getting the genuine deal (and avoid being ripped off!).
You’re a freelance copywriter looking to learn hundreds of new response-boosting strategies, “social-friendly” copy approaches, and how to acquire higher-paying customers by the dozen.
How to Write Sales Copy… Without Selling Your Soul
Let’s face it: facts are facts.
You understand the need of writing effective, convincing sales copy in order to sell your products and services. You’re undoubtedly aware that you can’t change anything else about your marketing except replace terrible content with outstanding copy, and your sales will increase.
But there’s a catch.
The issue is that most sales writing sounds sleazy and overstated. We’ve all seen the bizarre sales material that screams “scam.” Perhaps you’re scared that when we talk about creating sales copy, we’re referring to that. Please, God!
That type of copywriting may have worked once on the Internet, but its efficacy is fast dwindling, and the strength of that type of marketing has passed.
To thrive in current times, you must recognize that your audience is wiser than you. They are more demanding than ever before. And they’ve always earned it.
Today’s most potent writing is heart-centered, non-manipulative, but very compelling communication.
It depicts the meeting place of your customer’s demands, their desire for a solution, and the advantages of your product or service.
The essence of effective copy is communicating this confluence.
Before you dismiss that as nice-sounding nonsense, bear with me. Consider the following…
The Cost of Ignoring the “Copywriting Problem”…
What is the possible cost of not resolving your copywriting issue?
Everything.
That might be the penalty of failing to solve your “copy problem.”
Is it really so crucial? Sure, it is. Your website’s words market your products and services, whether they’re typed down, uttered in an audio clip, or constitute the script for a sales video.
It’s simpler to comprehend why an online business fails if we first understand how it got so messed up in the first place. For most internet companies, this is how it goes:
That same person meticulously arranges their enterprises.
Then they put up a website… generally a free one from their host or one designed by their nephew. Then they wait for the orders to arrive.
Can you guess what happens next?
Nothing, that is.
The majority of websites are like a Western ghost town. Tumbleweeds are literally blowing along the vacant streets.
Is it possible that you’re only one “salesletter” away from liberation?
“You’re only one salesletter away from money,” one of my copywriting colleagues says.
That, in my opinion, is correct.
But let’s tone it down a notch…
Perhaps believing you’re a “salesletter away from money” is a little much for you.
Can you wrap your head around this: you may be one (or two) sales letters away from financial freedom.
Consider this: may one salesletter provide you with the flexibility to leave your day job?
Could a successful sales letter be enough to pay off your debts?
Because I believe that effective sales copy is the one most important piece of leverage that may spell the difference between online success and failure… Copywriting is what I term a “Master Skill.”
You may make money almost “on demand” if you can write engaging sales material.
Do you need money for a vacation? Create a promotional concept, create the content, and get it in front of your target audience!
Is the taxman at your door? Write some prose with a convincing offer, send the email, and watch the money roll in.
Want to significantly improve your income without raising your advertising budget? Write new material that turns surfers into buyers…and your bank account fattens like magic.
Do you just need money now? Write text for others and earn $3,000 or more for a simple letter like this one! (I’ll teach you how to obtain these customers.)
According to Gary Halbert (the late copywriting legend), “there is no such thing as a starving copywriter.” And if you join the Copywriting Academy, you will…
Learn why some copy works and others do not. Knowing this can save you from the agony of creating “loser copy” that doesn’t sell!
The Mental Radar Method teaches you exactly what your prospects desire and how to convey it in language that will persuade them.
3 newbie blunders that transform your text into a “Prospect Repellant,” sending potential purchasers fleeing like the plague. Are you currently making these errors?
Why some content appears “cheesy” and “hokey” – and how to avoid this in your own copy
Here’s What’s In It
Copywriting Academy is a comprehensive, all-online learning and doing system that not only teaches you how to create copy that sells your products, services, and ideas… but also assists you in getting it done as you study.
You own the strategies, tools, and templates, and you may use them to create as many money-generating promotions, sales letters, product launches, and email campaigns as you like.
The Quickstart Module
In under an hour, you can write your first cash copy.
Instructions and a simple template
Step-by-step instructions.
Copy that makes money in one hour.
module 02:the one and alone
Unbeatable Deals That Make Selling Easier (Or Unnecessary)
Create deals that sell themselves.
It simplifies the remainder of your copy.
“The Magic Offer Recipe.”
Blueprint for Persuasion, Module 3
Magic Sales Copy Building Blocks That Sell Your Products As in Crazy
Million-Dollar Copy’s “hidden skeleton.”
A thorough, piece-by-piece dissection.
This template may be used to sell anything.
04:Magnetic Copying
Headlines and Subheads That Capture Your Readers’ Attention
It keeps folks reading all the way to the bottom.
It gives your copy traction.
21 tried-and-true templates
Module 05: The Fascination Factor
Persuasion Points That Make People Want to Buy Your Products
If there is one “magic bullet,” it is this: Fortunes are earned only on Persuasion Points.
The formula for creating enticing Persuasion Points.
Resistance removal module 06
Reduce Your Customer’s Concerns (Guarantee & Bonuses)
Remove the number one sales hurdle right now.
Why a mere “Guarantee” will not suffice.
The “tipping moment” selling strategy
Module 07: Deal Closing
How to Request a Sale, Force a Decision, and Stack the Cash
Which of these 10 Deadly Sins of Closing do you commit?
The key to closing without “hard selling.”
How to foster a “decision-rich atmosphere.”
INBOX MAGIC, Module 8
The Email Writing Method That Increases Your Earnings
How to compose emails that sell like hotcakes.
The single most effective approach to avoid complaints.
Why email is still the most popular way to sell online.
When you order now, you will also receive the following FREE bonus gifts.
BONUS #1: A second income of six figures
How to Make a Lot of Money Part-Time Copywriting for Others
While your long-term goal may be to start your own firm, you will still want cash flow in the short term. Many of my students opt to write content for others on a freelance basis, and others may earn a six-figure salary working part-time. I’ll demonstrate how it’s done.
BONUS NO. 2: Quick copywriting
Boost Your Copywriting Speed, Improve Your Skill, and Increase Your Income
This is the key of writing at least three times quicker… and three times better… in an instant! I’m not joking. I’ll teach you exactly how to apply this approach to boost your copywriting productivity.
BONUS NO. 3: Permission to Steal Ray’s $100 Million Dollar Proven, Tested, Swipe Files
All outstanding copywriters retain a “Swipe file” – a collection of successful copy that they may go to for ideas. I’m including my most effective material, as well as commentary and an explanation of how to legally, ethically, and professionally “Swipe.”
Here Are Just A Few Of The Distinctive Features That Set This Copywriting Course Apart…
Unlike other copywriting courses you may have seen, this one contains only what you need and nothing you don’t. There’s no “padding” with hundreds of pages of 1930s adverts to give you a sense of “perceived worth.” We prefer to provide you with true value…
Simple Video Instruction
Simple “look over my shoulder” sessions in which I demonstrate exactly how to create your copy.
Media Downloads
We make both the audio and video versions of each session available for download so you may listen to them whenever and wherever you choose.
Templates and Checklists
These templates and guidelines make it simple to complete your first draft copy. Best of all, they are yours to keep and use as many times as you like.
Do As You Are Taught
This course is designed so that you complete the assignments as you learn. So you don’t simply leave with “head knowledge,” you leave with polished text.
Full Transcripts and Presentation Slides
If you prefer traditional text-based learning, you’ll enjoy this. Every session will have enhanced transcripts. Print and annotate them, or read them on your iPad. We made notes for you.
3 live Q&A sessions
You get the rare option to join us for live Q & A calls during the first session of the class, where I will answer your particular questions concerning your copywriting assignment.

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