REACH YOUR READERS (Original)

Salepage : REACH YOUR READERS (Original)
Archive : REACH YOUR READERS (Original) Digital Download
Delivery : Digital Download Immediately

Does this sound familiar? The problem is that the stuff most authors consider “book marketing” doesn’t work at all, and they don’t know what’s wrong or how to fix it. Sometimes they are doing exactly what everyone tells them to do, but it just isn’t working for them.

That’s always an indicator of a fundamentally broken author platform: usually it’s a problem with the book cover, the description, and not having enough reviews (or more likely, all three). Without fixing those core issues, book marketing doesn’t work.

You can either rely on luck, and hope for the best, or you can take action and build a reader funnel that brings readers to you and turns them into loyal fans.

But even if authors have done everything right and actually have a strong product and are putting it in front of the right readers, it still probably won’t work. That’s because they’re pitching to strangers. Selling anything to strangers or “cold traffic” is very difficult to pull off. Almost everyone is going to ignore you. And that’s because you’re being that annoying person who introduces yourself and then jumps into a sales pitch.

Real marketing, or at least effective marketing, is about building relationships and providing value. These are some of the ideas I played with in Book Marketing is Dead and Write Format Publish Promote. In 2016 I started publishing fiction and have been able to launch new books and keep them selling.

WHAT WILL YOU LEARN?

Reach your Readers is about setting up an automated system and producing smart content that will attract your readers and get shared, so you can stop spamming your book on social media (you shouldn’t really do that, anyway). This is a crash course on setting up an author platform that sells, including how to make a sales page for your book, set up your mailing list (and get a bunch of optins quickly), build an author website, get long-term traffic, get more book reviews, maximize your Amazon conversion to keep your page rank high, marketing and advertising strategies, the right way to use social media, and much more.

It’s a master class and coaching system designed to take you by the hand and teach you the principles and strategies needed to build a powerful and profitable author platform. If you’re a first time author, you’re learn to build buzz before your launch and do everything right the first time around. If you’re a seasoned author with multiple books out, a few small tweaks could make a big impact on your earnings.

Although it’s my first full course, the materials I’ve put out over the last few years have helped thousands of authors, and earned me a solid reputation in the indie publishing community.

We’re going to focus on these things:

Improving professionalism and credibility

Getting people to know, like and trust you

Making an online platform that gets traffic and keeps it

Presenting your books in a way that makes people want to buy them

Testing your sales funnels so you can plug holes

Boosting sales and traffic with content marketing

Getting more book reviews

Facebook advertising

How to sell books without being sleazy.

Using social media (without wasting time)

Using Author Central, Createspace and KDP

Running giveaways to build a big list quickly

Building relationships with authors in your genre

How to get free press and media attention

Building powerful communities that support you

Using incentives and bonuses for an epic launch

Publishing more books, more quickly

Making a living without sacrificing your principles

You will leave this masterclass with:

An author platform that sells your books on autopilot

An autoresponder sequence that turns readers into fans

A huge list of blog articles you can use to bring your readers to you

Brilliant optin offer ideas you can use to get more signups

More book sales and more reviews

More followers on Twitter and Facebook

What’s in the course?

> Video training on the bestselling STRATEGY I’ve used to help dozens of authors reach their first 1K/month in book sales.

> A list of common book marketing mistakes and how do to better than 99% of the other authors in your genre or field.

> Tech training on setting up all of the backend stuff for Mailchimp, Leadpages and WordPress (not required, if you want to use something else…)

> PLUS a personal review of your current platform with feedback and quick tips for maximum impact (pro level only).

More from Categories :