Robert Middleton – Action Plan Marketing Club

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For Self-Employed Professionals: Isn’t it time you learned the skill of getting new clients without having to fight and exert so much effort?

You, like many self-employed professionals, understand the importance of marketing (i.e., networking, speaking, eZines and blogging). It’s simply that you haven’t gotten around to it, either because you don’t know the specific marketing how-tos or because you don’t have the time.

Hello, my name is Robert Middleton, and I am the owner of Action Plan Marketing. Since 1984, I’ve been assisting Independent Professionals such as consultants, coaches, trainers, designers, and financial professionals in mastering the fundamentals of successfully marketing their services in order to attract more of their ideal clients, multiply their incomes, and boost their confidence.

All of these folks experienced the same problems as you:

You know what you need to do, but you’re not sure how to do it. You know you should do speaking, but you’re not sure how to turn speaking into a client-attracting method. This is rather frequent. Few people are aware of this information, and even fewer are aware of how to use it.
You don’t want marketing methods that are full of hype and exaggerated claims. You want your marketing to be professional, courteous, and to represent your personal integrity and desire to making a difference, not only to attract clients.
You don’t want marketing platforms that take an eternity to set up. You want clear, uncomplicated techniques and approaches that will organically create relationships with good prospective clients. Then you want these systems to move people to do business with you without any pressure or manipulation.

So, what’s the key to this?

It’s less of a secret and more of a professional method that you must master. “7 Core Marketing Principles and Practices” are included. And it’s not that you haven’t heard of them; it’s just that you don’t know how to put them into action properly.

It took me over 20 years of research and trial and error to create this technique specifically for Independent Professionals (I call them InfoGurus). And it has to be a system rather than a collection of random strategies.

This Marketing System’s Seven Principles and Practices are as follows:

The business process or “game” of marketing. This is the process of connecting with prospects and gradually encouraging them toward collaborating with you.
The individual’s marketing attitude or strategy. Certain attitudes exist in medicine and law. Marketing professional services falls into this category as well. The first step is to break free from old attitudes that are impeding your marketing success.
The grammar or language of marketing. Above all, marketing is about communication. Everyone understands how to communicate, but few understand how to communicate in a way that elicits genuine interest and attention. You can learn how to do this.
The ability to hold marketing discussions. Once you’ve piqued the prospect’s interest, the purpose of marketing is to keep the prospect interested in the idea of hiring you and paying you for your services.
The capacity to put numerous marketing concepts into action. There is no such thing as a “killer plan” in marketing. It is more about learning how to build and implement the greatest company strategy. All methods take a certain path that leads to additional clients.
Marketing action planning is a practice and discipline. Although planning is not difficult, few people use it in their marketing. It comes down to knowing what to do, how to do it, and when to do it. If you master this, your business will develop on its own.

When you obtain good instruction and direction in each of these activities, you will automatically begin to attract more clients. It’s not a huge deal since you know what you’re doing. You understand how to put these strategies into action in order to regularly recruit clients.

Where do you get all of this information?

Most people rely on books, courses, seminars, and workshops. However, none of these are really successful. Because they only teach isolated portions of this system in a rather haphazard manner – one approach here, another strategy there. That would be like a series of seminars for physicians to study brain surgery one day and heart bypass surgery the next – without ever attending a basic anatomy course!

It’s no surprise that marketing is perplexing!

Most self-employed professionals are perplexed because they do not comprehend the fundamental techniques that enable marketing to function. They lack solid reference points for transitioning a prospect from stranger to trustworthy customer in a single day.

However, after you’ve mastered marketing, you may anticipate:

Marketing will no longer be an uphill battle.
All of your marketing operations will produce consistent results.
You’ll recognize possibilities to attract clients that were previously invisible to you.
Marketing and selling will no longer be derogatory terms. They will be valuable and profitable abilities.
Anxiety, rejection anxiety, questions about your performance, and marketing avoidance will all be history.
Good prospects will not “slip through your hands.” You’ll convert more of them into paying customers.
You will increase your word-of-mouth business and your professional reputation.
Your earnings will rise, and you will finally be paid what you are worth.
Your professional future will be safer and more steady.

My Approach to Teaching This System

I thought there had to be a better approach after working with independent professionals for over 25 years, counseling clients personally, giving seminars, courses, and even publishing manuals. I understood that consumers required a comprehensive and methodical marketing program that guided them through these ideas step by step.

And I wanted to provide a program that was open to everyone. This is what I came up with…

The Marketing Action Plan Club

I designed a marketing membership program that teaches all of my tried-and-true marketing strategies. It was dubbed the “Marketing Club” by me. And as a Club member, you get to learn and apply these seven concepts and practices alongside other Club members.

The Club is divided into three sections:

1. Marketing Principles and Practices. These are available in both audio and textual formats, with strong yet basic exercises. You listen and read, then complete the task before moving on to the next premise. It’s all really well structured, with step-by-step directions and checklists.
   Interviews with Marketing Experts. Over the last few years, I’ve interviewed over 40 marketing gurus about extremely precise how-to marketing tactics. You may listen to or read the interviews again. These are intended to be examined only after you have completed the first part of the program – and just the handful that will apply to your specific business.
   Coaching Calls for Marketing. I have a Coaching Call with Club members twice a month to assist them understand the nuances of the method. I go through key ideas in greater depth and even conduct some hands-on coaching during the call. For those who are unable to participate in the live calls, they are all recorded and uploaded on the website.

   In addition, the Club offers a few more useful tools. This features a Profile area where you may submit information about your company for networking purposes, a Marketing Discussion Forum, and even the ability to create Marketing Mastermind Groups.

   Is the Club right for you?

   If you’re a motivated do-it-yourselfer, the Marketing Club could be for you. You know that if you have solid how-to knowledge and step-by-step implementation instructions, you’ll be OK. But you also appreciate help when you need it. It is not for people looking for “magic formulae,” but rather for those who value straightforward direction and instructions.

   Club members who dive straight in, study the 7 Principles, attend the Coaching Calls, and listen to some of the Expert Interviews, then put what they’ve learned into action, get fantastic outcomes. So I’d like to offer you to join the Club for a free month.

   I’d want to provide you a no-risk opportunity to check out the Club.

   As a thank you, I’d like to provide you with a copy of my report:

   “5 Marketing Silver Bullets for Almost Immediate Results.”

   Is there a true silver bullet strategy that produces actual, measurable marketing outcomes practically instantly?”

   Yes, and I’ve included all of them in my report.

   This paper provides thorough hands-on information on how to put these five silver bullets into action (all of which cost absolutely nothing, by the way).

   When someone asks what you do, this is a tried and true method for getting rapid attention for your company. It is almost never done. It costs nothing and works practically every time you use it.
   The most effective and quickest approach to grow your email list. I just reworked this method to increase my ezine opt-in rate by 300%. Again, there is no fee.
   The simplest and most enjoyable approach to attract dozens, if not hundreds, of eligible prospects to offer you their business cards and request more information about your services. I’ve taught this to a lot of people, and it’s nearly infallible. Another no-cost method.
   A approach that practically all InfoGurus may apply right now to obtain qualified prospects to contact you and set up meetings to chat about your company. Anyone can do it, and the results nearly always surprise you, yet it will not cost you a penny.
   A apparently easy technique to acquire buy-in for your services before a prospect meets with you that more than doubles the likelihood that they will work with you. There is no need for clever closures or manipulative sales approaches. Cost? $0.00.

   These Marketing Silver Bullets are the most effective stand-alone marketing methods I’ve ever across. Prospects will want to learn more about you, meet with you, and collaborate with you if you use them. And all they require is a small commitment of your time.

   This is the first time I’ve combined all of this useful material into a single step-by-step report. This study is the result of over 25 years of assisting Independent Professionals in attracting additional clients.

   And this study is free when you join the Marketing Club, which is also free for the first month.

   Get a one-month subscription for free.

   I’d like to offer you a free one-month membership to the Club. Once accepted, you’ll receive the free Silver Bullet Report as well as one month of unfettered access to everything else in the Marketing Club, including teleclasses, reports, marketing courses, expert interviews, and more.

   For a whole month, you have free access to all of the wonderful stuff in the Club. Feel free to visit the Club as frequently as you like and utilize everything you require.

   This offer has been taken advantage of by over 1500 self-employed professionals. You, too, can.

   I’ll send you an email four days before your free month expires asking if you want to remain as a member of the Club. If so, that’s fantastic. You will subsequently be charged the $29 monthly cost for the next month. If not, your trial subscription will expire and you will not be charged.

   Many members stay for several months, while others quit after their one free month. I’m ready to take that chance, but you won’t be charged if you don’t want to continue (and even if you miss the deadline and are charged, I’ll cheerfully reimburse you if you don’t want to continue).

   Isn’t that correct?

   Do the following to receive your free Silver Bullet Report and trial club membership:

   Click on the link below to be led to a website where you can sign up for a free trial membership to the Club. Fill out the form and press the Continue button. Then you’ll be sent to a page where you may enter your contact information, including your credit card number.

   Because the amount is $0.00, your credit card will not be charged (by the way, you can also use PayPal)

   The credit card is required since it activates the free Club membership. This would have to be done manually otherwise. This is the quickest and easiest method to get your free Club membership and teleclass.

   You’ll be led to the Club website right away, and you’ll also receive an email with a link to the Club website, where you’ll find the link to your Silver Bullet Report.

   Remember, if the Silver Bullet Report is all you need, that’s OK. The one-month free trial is risk-free and obligation-free.

   That concludes our discussion. Here’s how you acquire your free Silver Bullet Report and a month of Marketing Club: Simply click on this link to get started!

   Best wishes,

   Mr. Middleton

   Marketing Plan of Action

   P.S. If you are currently a Club member, you can attend this TeleClass for free. To make your reservation, go to the Club’s main page and click on the “Silver Bullet TeleClass Series” link.

   P.P.S. Keep in mind that there is no additional price for any Club services after you become a member.

   The report includes a significant bonus: one month of free membership in the Action Plan Marketing Club. For one month, you’ll get unfettered access to the Marketing Club, which includes more reports, marketing courses, expert interviews, and more.

   This is similar to me giving you a free cake and then giving you free access to my bakery for the entire month (but without the calories)!

   After one month, I’ll send you an email asking if you still want to remain a member of the Club. If so, that’s fantastic. If not, no worries, you won’t have to pay anything.

   Here’s everything you’ll need to get your hands on the Silver Bullet Report:

   Click on the link below to be led to a website where you can sign up for a free trial membership to the Club. Fill out the form and press the Continue button. Then you’ll be sent to a page where you may enter your contact information, including your credit card.

   Because the amount is zero, your credit card will not be charged.

   As soon as you finish this procedure, you will receive an email with a link to the free report.

   That concludes our discussion. Here’s how you acquire your free Silver Bullet Report and a month of Marketing Club: Simply click on this link to get started!

   Best wishes,

   Mr. Middleton

   Marketing Plan of Action

   P.S. I know you’ll enjoy the Club material so much that you’ll want to join for a longer period of time. However, you are not required to do so. So this is my method of providing you something incredibly important while also encouraging you to check out the Club. My sincere hope is that this content will significantly help your business.

   The only way to truly understand the Club is to try it out. So I’ve arranged for you to test drive the Club for free for a month. You may access the lessons on the 7 Principles, listen to a few Expert Interviews, and perhaps participate in a Coaching Call or two.

   If you’re ready to take a free one-month trial of the Club and receive our free Report: 5 Silver Bullets for Almost Immediate Marketing Results, simply click here for more information.

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