Ryan Deiss – Mobile Local Fusion

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Discover what Google’s up to and how a hand full of “well informed” average folks are making MILLIONS in their own backyards, – by helping Google with this MAJOR

Getting Started:

-Why almost everything you’ve heard about local is wrong.

-How the marriage between local and mobile is CRUCIAL to local success.

-The 3 big reasons clients MUST use your services.

Module #1 Understanding The Local Landscape:

In this module we’ll cover…

-The 5 Mile rule.

-Why all other ad solutions are dead…

-Google’s BIG “Self-Serve” mistake that makes you money.

-Why local businesses can’t live without Google

-How competition is lower now for local companies

-The 5 minute $500 check trick

-Google maps are the new Yellow Pages

-Places SHIFT in organic

-What QR codes mean to local

-The local TRIAD

Module #2 Getting To The Top of Google Local:

In this module we’ll cover…

-How to create your Google dash board How to claim your clients pages on Google, -Yahoo & Bing

-Enhancing you listing with rich content

-How to PING your maps listing to your places page

-Using mobile coupons.

-How to get your own QR Code

-SEO with Citations & Directories

-Ninja Review Tricks and methods

Module #3 Going Mobile:

In this module we’ll cover…

-How people search via mobile

-How to dominate mobile search results

-How to create “instant” mobile landing pages

-Mobile list building secrets

-Customer autoresponders via SMS

-Mobile coupon marketing

-Creating QR codes for coupons

-Short code marketing methods for local

-Gathering stats from your Google dashboard

-Google advertising for mobile (TAGS)

-Adwords for mobile

-(Coming Soon) Google Boost

-Click to call secrets

-Beyond Google – the other networks

-Landing page builders

-Mobile apps creation for dummies

-Paid traffic for local mobile

-SMS opt-ins

-Other mobile Ninja tricks…

Module #4 How Your Clients Make Money:

In this module we’ll cover…

-Getting more clients for your customers

-How clients contact their customers in multiple ways

-Get your clients customers to visit more often

-How to increase how much money your customers spend

-How to get your clients customers to refer them

-Viral mobile social media tie-in

-Customer rewards for loyalty with mobile

-Filling up slow days with SMS

-Seasonal and Holiday promotion ideas

-Cashing in on mobile coupons

-Drawing in customers friends with 4 Square & Facebook

-Other services your clients need you can charge for

Module #5 Outsourcing The Work:

-How to NEVER do any tech work EVER

-The Philippines connection

-How to train outsourcers via video you don’t create

-How to find great out source workers

-My 5 best outsourcers from the Rolodex

-My personal outsource tests

-How much you should pay for what

-Why feedback is curtail

-Using Jing videos for all tasks

-How to pay outsourcers

-Complete accountability

-Project Management

-The $30 complete Google Local Outsource solution

-Legally importing reviews

-Plus, all my forms, contracts and agreements

Module #6 Getting Clients:

In this module we’ll cover…

-The postcard that ate Tampa

-What to say when they call

-The questionnaire is your #1 weapon

-Closing with Powerpoint

-The video approach

-Getting your first check

-The art of the take-back

-Commission salespeople & bird dogs

-Fun prospecting

-How to get more referrals than you can handle

Module #7 Managing Client Expectations:

In this module we’ll cover…

-Why expectations are the #1 reason people lose clients

-Doing a baseline competitive analysis

-How to charge based on ease or difficulty

-How to turn down clients you can’t help

-Under-promise and over deliver

-Creating KILLER client reports

-Gathering ROI baseline values

-Monitoring clients progress

-Fixing what’s broken and growing what’s not

-When to get clients testimonials

-How to get referrals from your clients

-How to FIRE a client

-Know clients to avoid

Module #8 Managing Your Business:

In this module we’ll cover…

-How to manage you time on a client by client basis

-Keeping organized records on each client

-Keeping clients checklists

-Simple project management

-Client billing templates

-Assigning jobs to outsourcers

-McDonalds your systems

-Auto-billing your customers

-Credit cards and Check Drafts

-Hiring, training and managing employees

-Bonuses and other compensation plans

Module #9 Crazy Opportunity in the Future:

In this module we’ll cover…

-Advanced QR codes

-Augmented reality

-Future of mobile payments

-M-Commerce payment apps

-What’s happening in Europe & Japan

-200,000,000 mobile coupon users by 2013

-Mobile ticketing

-Free internet

-Free Smart Phones

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