Sarah Stockdale – Growclass Academy

Salepage : Sarah Stockdale – Growclass Academy
Archive : Sarah Stockdale – Growclass Academy Digital Download
Delivery : Digital Download Immediately

10 GB

What You Get: Get certified in Growth Marketing in just 8 weeks by studying from professionals with real-world experience in a warm, approachable setting.

Experimentation and a Growth Mindset

We all need to accomplish more with a lot less, especially today. That’s fine; with this module, we get a little rough. You’ll learn how to cultivate a growth mentality to help you move quicker, as well as how to use data to find insights that save you time and money.

– Experimentation: You’ll receive our step-by-step guide to executing and tracking your growth experiments.

– Complete Funnel Growth: You’ll learn about the full growth funnel and how to use it to uncover new methods to develop your business. We’ll look at tactics for raising awareness, acquiring customers, activating them, engaging them, retaining them, resurrecting them, and referring them. As you can undoubtedly see, we are really interested in RETENTION tactics.

– Growth Mindset: Understand what growth is and how to develop the abilities of a growth marketer. You’ll entirely rewire your thinking about marketing firms to think like an original, creative, data-driven growth marketer.

– FREEBIE: The Growth Experimentation Template.
Psychology of Customers

Module Two is all about getting inside the brains of your most valued consumers in order to find the most efficient strategies to convert them. Especially in difficult circumstances, we must completely grasp who we are selling to and how to communicate with them in order to offer value.

– Day in the life mapping: Get into your most important consumers’ thoughts so you can target them with the correct messaging through the right channels.

– Customer Interviewing: Learn how to conduct a customer interview that will provide you with the knowledge you need to construct your growth marketing plan.

– User Personas: Create your user personas here. These personas will form the basis of your content marketing, advertising plan, SEO, and email marketing strategy.

– BONUS: The Growclass Day In The Life template, The Growclass User Persona template, and Our customer outreach scripts.
Goal Setting and Monitoring

This session is all about creating focus by defining appropriate goals for your progress. You’re running blindfolded with both hands tied behind your back if you don’t have tracking. You may see clearly, avoid hurdles, and maximize your marketing budget with them.

– Google Analytics Masterclass: In this session, you’ll learn how to utilize Google Analytics to better analyze your growth, track your experiments, create dashboards, and concentrate your team.

– North Star and Health Metrics: You’ll develop targets to keep your team focused and convey your success effectively.

– Customer Acquisition Cost (CAC): With our non-threatening approach to understanding CAC, you’ll delve into the figures.

– BONUS: Overworked Marketer Templates: When calculating the cost of acquiring a new client, A straightforward profit and loss statement template for marketing.
Conversion Copywriting

The text on your landing pages, advertising, and emails is directly related to sales. We’ll offer you the tools you need to feel comfortable creating landing pages, ad copy, and emails that convert clients 15x quicker.

– Identifying your Unique Value Proposition: Because this is the most crucial piece of text for your firm, let’s go over how to develop and test yours.

– Writing Landing Pages: You’ll discover the Growclass structure for creating conversion-focused landing pages—a step-by-step approach that takes the guessing out of landing pages.

– Converting Ads: Stop squandering your ad cash. Using our headline templates, you can create ads that convert.

– BONUS: The Growclass Landing Page Formula in 10 Steps.
Ads on Facebook

Facebook advertisements may be a strong growth strategy. or a cash pit This ten-part tutorial will take you deep into developing your abilities and confidence with Facebook marketing. You will discover:

– How to get started, select the best campaign type, and construct your ad audiences

– A simple method for correctly configuring your data.

– How to organize your campaigns for maximum effectiveness

– Planning your text and creativity (with templates and formulas)

– How to budget for Facebook advertisements and whether to double down or turn them off.

– How to extract and understand data from Facebook, as well as how to communicate it to your supervisor or investors

– How to increase spending on effective advertising

Gordon Leslie, the Co-Founder of ClientMagnet and a Facebook advertisements expert, teaches this subject. Gord controls advertisements for companies such as Clearco and Wattpad.
Google AdWords

Let’s get started with Google Ads like a pro. Because the people who find you are *searching* for what you sell, Google advertising is one of the most potent platforms.
You will study the following in this 8-part module lesson:
– How to build up campaigns and organize ad groups
– How to conduct positive and negative keyword research so that you can appear for your customers while disappearing for those who aren’t ready to buy from you – How to plan your ad copy and creation (and how to take advantage of some tricks that most marketers overlook) – How to set your budget and bid properly – How to target your ad campaigns to find your best customers
– How to measure your conversion performance

Adam Scanlon, Co-Founder of Client Magnet, teaches this subject. Adam has made millions of dollars for his clients, who range from huge corporations to start-ups.
Email Promotion

For most firms, email is the most crucial source of revenue. You’ll discover the most crucial aspect of email marketing (and it’s not what you think), how to create a larger and more engaged audience, and how to compose better emails using behavioral psychology.

– Building Your List: You’ll learn practical tactics for increasing and engaging your email list.

– The Most Important Part: We’ll go over email deliverability and how to ensure your emails land up in customers’ inboxes rather than spam folders.

– Behavioral Psychology and Email Marketing: You’ll learn how to produce persuasive emails that convert customers at every level of the funnel.

– Expert Email Marketing Pro Tips: Steal our hard-earned wisdom from sending millions of emails.
Human Search Engine Optimization (and machines)

SEO is an important strategy for driving organic traffic to your website, but most people use it incorrectly. This class will teach you how to set up an SEO structure. Technical SEO, onsite SEO, content optimization, and offsite SEO will all be covered.

– Your SEO Framework: Learn how to think like an SEO marketer and design your strategy.

– Technical SEO: Discover how to assess your website and implement important improvements in order to rank higher. There is no jargon, only useful explanations.

– The Perfectly Optimized Page: You’ll learn how to organize your landing pages and content so that Google can find it.

– Off Site SEO: You’ll discover the value of strong PR for SEO and how to establish your credibility.

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