Scott Lundergan - Web Video Marketing Optimization

Scott Lundergan – Web Video Marketing Optimization

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IS YOUR MARKETING GETTING STUCK LIKE A WEB VIDEO WHILE TRYING TO LOAD?
Then it’s time to gain access to the Money-Making Video Marketing System Optimize. Your Video is the ONLY direct response video marketing course that gives you the answers, resources, and tools you’ve been seeking for but couldn’t find. You can finally…

Increase your viewership
Increase the number of committed followers, subscriptions, Facebook likes, and YouTube views.
Marketing should be made easier.
Access targeted video marketing materials to help you stand out in your industry.
Boost Response Make films that your website visitors and followers will enjoy.
Boost Conversion
Simple videos can help you convert more website visitors into purchases.
Make an Excellent Video
To finish video sales letters, publish short video promotions.
THIS IS WHAT YOU WILL GET INSIDE IMPROVE YOUR VIDEO
STUDIES OF CLIENTS
See for yourself how people have made tens of thousands, hundreds of thousands, and even millions of dollars with the training and tactics outlined in Optimize Your Video.

These exclusive case studies and blueprints demonstrate effective video marketing funnels to help you develop ideas for your own video marketing success. You’ll see video examples, screen pictures, and information from six and seven figure video marketing funnels in a variety of genres.

Discover how great video marketing initiatives combine real-world “over-the-shoulder” access to:

29+ million YouTube views, along with visitor flow and traffic sources
How customers use video presells to generate video buzz in their business
Case studies of video marketing funnels worth $20 million
Video marketing efforts on social media and Facebook Fan Pages
Increasing the effectiveness of upsell, downsell, and follow-up video marketing
Our clients use advanced video combining techniques.
Case studies and procedures for creating whiteboard animation videos
Creating online video content using existing and premium package deals
Complete “video teaser tasting” recipes and client locations
Using a single video to serve numerous syndication channels
“Video fusion” funnels with up to 74% opt-in rates
Client video plans and scripts for your own video scripts
How to Use “Free Training Content” Properly in Video Marketing
6 and 7 figure product launch video sequence flowcharts 2: MAXIMIZING VIDEO RESPONSE
Understanding direct response video methods that operate throughout a marketing funnel and how they function together is critical in online video development.

In this section, you’ll learn about direct response video methods that convert traffic to leads and put money in your pocket. You will be able to watch exact films that we have designed and produced for clients… and over-the-shoulder demonstrations on how to incorporate simple methods into videos for maximum effect. Here’s a taste of what you’ll have access to:

How to optimize content, headings, and highlight crucial points
Video script template generators that are “plug-and-play”
How to Combine a Talking Head Video with Text or a Power Point Presentation
Workflows for complete online video creation
How to Incorporate Product Benefits and Features into Your Videos
Simple methods for converting internet text into sales videos
Video triggers with “Hot Button” responses
How to Make Talking Head Videos in the “Apple Style”
Begin framing strategies and call-to-action boosters
Simple methods for obtaining additional video testimonials
How to Showcase Video Testimonials in Front of Your Audience
How to Make the Most of Fonts, Colors, and Visual Elements
Subliminal background triggers that are extremely effective
3: WORKFLOW OF VIDEO CREATION
Step-by-step guidelines for outsourcing video production and DIY film making.

This module contains outsourcing advice, a directory of video makers and video marketing resources, and step-by-step instructions for effortlessly having other organizations on the web generate video for you. Scott explains what he’s learned from being on both the creator and client side of video production for the last 14 years and web video for the last 8 years, saving you thousands of dollars and expensive mistakes. You’ll finally understand:

The proper method for locating and hiring talent
What to say when outsourcing video production
How to work with freelancers, small businesses, and web video firms

You’ll discover just how to simplify difficult video making methods. Scott has refined lean processes for reducing expenses and producing great products quickly. We cover all bases with:

How to Communicate Your “Call to Action” Points
How project timelines function
Increasing workflow and timeliness
Suggestions for online video integration
Workflow suggestions for selecting stock pictures
Using the “video middleman” concept to its full potential

You’ll have access to our most recent list of online video creation firms for every budget, as well as learn where to get personalized films generated for:

Templates for niche videos
Offline video production
Introductory and brandable videos
Customized online video production
4th step in video marketing syndication: PRODUCTION, CREATION, AND EDITING
This section is for you if you’ve ever wanted to develop a video sales letter, video-based product, video training, or your own video productions but didn’t know where to begin.

Learn the most coveted skills so that you can quickly and easily turn out promotional videos, screen capture video info products, video membership sites, video sales letters and talking head videos.

Whether producing for yourself or clients this training will save you hours of time and turn you into a video creation expert. You’ll have access to training that covers:

“Multicasting” your video promos and information products
Integrating graphics for Screenflow, Keynote, and general video content
A-Z training on creating your own screen capture videos with Mac of PC
Editing and adding effects to spice up and bring “visual life” to your content
Combining Garage Band, iMovie, Screenflow, and Keynote workflow processes (Final Cut X training in final module)
Best practices for creating, recording, encoding, and publishing video
Tips, settings, tools, and best practices we recommend for
Audio/video recording tips, setups, and workflows
Creating, editing, and publishing screen capture videos
Fast, cheap, and easy video creation blueprints
Camtasia & Cam Studio screen capture video training
How to create video sales letters with Power Point or Apple Keynote
Creating builds, transitions, and effects for engaging presentations

With Scott also being an offline video producer, you’ll go behind the scenes of video production sets so you can see how it’s all done behind the scenes with:

Professional “white backdrop” video studio setups
The popular 2 camera “jump cut” editing tactic
Professional video production set tours of Scott’s clients
A-Z technical setups of video sets and how the final videos look

If you want to create standalone audio products, have good audio for your video, or just need to edit the audio of your current videos, you also get episodes that cover:

Noise removal and getting rid of the popping “p” sounds
Microphone placement, recording settings, and techniques
Adding background music, using free audio software and recording tools

5: SYNDICATION OF VIDEO MARKETING
Web video marketing, development, and syndication are all the rage in the new media and social revolution right now. You may now channel that enthusiasm towards reaching new audiences.

Learn how to create, distribute, and syndicate targeted and response-pulling marketing videos. You’ll learn how to drive traffic to your films and how to use free and paid video distribution networks. Fortunately, it’s not as difficult as it seems… You only need the appropriate direction to get started.

In these episodes, you’ll find information and tools to help you maximize your video marketing efforts, such as:

Sessions with renowned video marketing gurus for video masterminding
These video masterminds’ highlighted bullet points
Video marketing for webinars, Facebook, and SEO
Marketing using advanced “Rapid Video,” “Video Snippets,” and “Video Content”
Talking head video squeeze page script blueprints
Video marketing sequences that are simple to grasp
Proven ways for reusing your content How to get the most out of talking head videos
The easiest ways to create promotional films for your company
Using viral and direct response distribution methods
Techniques for generating underground video traffic
Uploading, tracking, and monitoring videos
Best practices for developing private licensing videos
Making a name for yourself as an expert on specialized video sites
How to come up with video creation ideas Using free and premium video distribution tools and reviews
Planning out the many parts of video creation Checklists to ensure your videos flow smoothly Different methods to incorporate podcasts while you’re just getting started
How to make your video style appealing to your target audience
STRATEGIES FOR WEBSITE VIDEO
There are several methods for deploying video on the web. We’ll simplify the process so you can rapidly and easily exploit all types of web video publishing.

We’ve worked with hundreds of customers over the previous 8 years to determine which sorts of website video placement, call-to-action triggers, and optimization approaches perform best.

Using what we’ve uncovered in our video laboratories, you can utilize this module to quickly improve video loading time and conversion rates. We’ll share this information with you so you may have a competitive advantage for life with:

Advanced demonstrations of lucrative client website designs
Our list of free and paid video players, as well as reviews of each, for creating video landing pages with client examples and tools utilized
Video player, video popup, and offer page customization
Methods of Autoplay vs. Non-Autoplay
The most effective methods for multi-track video players

This module’s optimization ideas are the easiest to implement but also the most disregarded. You may now use all of these diverse strategies, including our:

Codes and methods for optimizing video load
Working templates for start pictures in the Web 2.0 style
Video pop-up lightbox scripts for your websites
Step-by-step instructions for all types of video publishing

The most common video issue is a poorly optimized video with long load times or buffering difficulties, which results in missed purchases and worse conversions. When you add video to a website, make sure it’s optimized and has a professional video player installed. We give the correct answers so that your audience may watch your films without difficulty by demonstrating:

Buffering and bandwidth
Integration and many formats
Direct embedding and proper sizing
The applications for various sorts of players
Video techniques, specifications, and formats for mobile media

Many of our clients’ successful examples will be shown, including landing pages, sales pages, and branding sites, as well as particular documentation to give you a long-term advantage over your competitors.

CREATION OF A PODCASTING
We’ll teach you how to use podcasting to reach the broadest possible audience, including portable media and mobile devices.

Scott has worked with clients to create free and paid iTunes Store podcasts. Josh is the owner of a significant podcast publishing platform that is utilized by multiple #1 iTunes podcasts as well as successful premium podcasters. We know a thing or two about podcasting… and now you will as well. Podcasting is “now,” not in the future, and your competitor is ahead. This module gives you access to:

Audio and video podcast marketing blueprints
Podcast site directories, resources, and submission services provide a comprehensive overview of video marketing in the iTunes Store.
Settings for “all-in-one” video publishing for podcasts and mobile media
Podcast video production for mobile media distribution
Tips for Podcast Publishing in Quicktime and iMovie

You may see how to easily integrate audio and video podcasts into your business and how to:

Improve podcasts’ perceived value
Delivering all of your information via RSS feeds
Adding your work to the iTunes Store
Selling “premium” podcasts and establishing paid podcast subscription services
CREATION OF ROYALTY-FREE VIDEOS
You get a comprehensive list of royalty-free video resources, as well as fast download access to entire music collections, video marketing graphics, video player backdrops, and brandable video intro templates, allowing you to start making money right away!

Include royalty-free video in talking head, social media, and content-based promotional videos. These may give any video a professional look. The beautiful thing about royalty-free content is that you can use it with any of our “Done-For-You” video producing options.

If your film isn’t of the highest quality, you may use our:15-:30 intros to rouse your audience! Each introduction includes both brandable and non-brandable choices, such as:

Food, Health, and Well-Being Living
Financial Markets and Wealth Creation
Information about Business, Sales, and Online Marketing Product Development and E-Learning
Mindset for Motivation and Success
Web 2.0 and New Media & Hollywood
Big Business & Product Advantages
Informative and entertaining
Social Networking and Content Distribution

Not only do you gain access to the aforementioned video intro templates, but you also get access to our own vast royalty-free rolodex at any time. You can easily use this royalty-free content into any video you’re making or outsourcing. We continually access and update this treasure box, so no matter what market you’re in, there are lots of connections and information for you, including:

Music intros and full tracks
Brandable video introductions
Video themes that may be customized
Footage with a green screen
Content in High Definition
Templates for motion design
Clip art and stock photography
Effects and animations

You’ll also learn how to “reverse engineer” these resources to generate original thoughts, ideas, and scripts for your films. With this simple strategy, you’ll never be bothered about coming up with new video ideas and content.

9 SECRETS OF YOUTUBE
This lesson will go through some easy techniques to maximize YouTube video marketing. You’ll learn how to apply them directly to your business to keep the competition at bay.

You may now have the same expertise as our clients on how to set up a YouTube channel correctly, comprehend the tiny nuances, integrate with social media networks, and leverage YouTube for quick video traffic.

To begin, there will be episodes that address the fundamentals, such as understanding:

Setup of the channel, design, bio, and descriptions
Social statistics, social tabs, subscriptions, and comments are all available.
Analytics, trends, traffic sources, and engagement with content
Optimization of video playlists, emails, and transcription
SEO, keywords, annotations, titles, and tags

After you’ve figured out how YouTube works, we’ll dive into YouTube video marketing and show you how to:

Increase the effectiveness of keyword optimization and video search.
Create low-budget videos that achieve maximum exposure.
Make use of YouTube celebrity style techniques on your channel.
Annotations may help you improve your videos and calls to action.
Using the built-in YouTube features, you can gain more subscribers, views, and traffic.
Integrate with applications, Facebook, LinkedIn, Twitter, and other social networking platforms.
Use video advertising and external links that are clickable.
Syndicate your videos to get views.
With our sophisticated case studies, you can create YouTube marketing funnels.
Advertise successfully on YouTube by mirroring our own client swipe files.
Maintain your YouTube popularity.
How to Make YouTube Videos Quickly and What to Avoid
Using video marketing strategies and PDF checklists, you can stay on target.

You’ll also be able to simplify YouTube’s technical aspects using options for:

Hacks for high-definition and high-quality playback
How to Make the Most of Your YouTube Embed Codes
Understanding the best export options for high-quality files
Video settings for correctly combining pictures and video
DELIVERY OF MEDIA CONTENT 10
Use our years of experience with video distribution networks to find the most inventive methods to broadcast your video messages and ideas while distributing free or paid video to your audience.

You get access to the strategies, resources, recommended software, optimized settings, and profitable publishing techniques for delivering any type of media to your end user with simple to follow steps.

Whether you’re delivering video through iTunes podcasting, streaming live shows, or just publishing a simple series of videos to your audience, see how to: