Scott Oldford – Leadcraft (Create A Waterfall Effect Of Sales)

Scott Oldford – Leadcraft (Create A Waterfall Effect Of Sales)

Archive : Scott Oldford – Leadcraft (Create A Waterfall Effect Of Sales)

FINALLY, a tried-and-true method for successfully creating and deploying marketing funnels that attract quality leads, boost your impact, and ignite your income…

If you want to develop a steady stream of qualified leads for your company, finally find out how to make web marketing work FOR you, and obtain a predictable return on investment (rather than some hazy “potential”)…
This tried-and-true approach will END the feast-and-famine cycle, allowing you to build a thriving business and transform complete strangers into adoring fans and devoted consumers willing to pay top money for your products and services.
(Even if you’re an established business owner who doesn’t know where to begin or is new to online marketing without a mailing list.) If you’re serious about increasing your revenue and creating a sustainable model that amplifies your impact, the next few minutes will be one of the best investments you’ll ever make.

1. Fundamentals of a Funnel
Your journey begins with understanding the principles of creating an efficient marketing funnel utilizing the SSF Method and the Funnels 2.0 approach.
You will learn:
The psychological hooks that make your prospects WANT to become customers. When you understand what motivates people, you can position yourself and your offerings to stand out, providing you a strategic advantage.
The three categories of leads that join your business relationship, and how to provide the best experience for each. Understanding where each of these people is in their connection with you will guarantee that they appreciate and trust your knowledge, allowing you to better service them and prepare them to buy.
The tried-and-true approach for strategizing, planning, and developing your funnel that removes guessing. There will be no more tossing ideas against the wall to see what sticks.
The precise funnel that will work for your firm, as determined by the LeadCraft funnel process. Because every business is unique, cookie-cutter, one-size-fits-all tactics do not work.
A completely built “funnel map” that allows you to visualize your whole plan while constructing your internet marketing. A graphical representation of how the funnel shakes out can assist you in identifying any weak spots or missing parts.
Our staff will provide feedback on your funnel approach to guarantee you get it right the first time…rather than reviewing it over and again…and over.
This lesson is all about laying the groundwork for a successful funnel, and I’ll show you how to accomplish just that.
Then we’ll go into…

2. Trade Secrets
Online marketing and lead creation are only effective if your firm is operational. That implies you’ll have to spend time making sure your company is ready for lead generation – something most “gurus” don’t even mention.
As a result, I’ll share:
How to comprehend your business model and how it interacts with internet marketing to achieve maximum revenue. Because there isn’t much use in being in business if it isn’t lucrative.
What it takes to make internet marketing succeed in today’s environment where marketing is perceived as douchey, sleazy, and slimy. People want to BUY but dislike being SOLD to.
How to create a “value ladder” and what you need to put in place to optimize income and monthly recurring revenue. At each stage of the funnel process, you’ll know exactly what to send.
The significance of “appropriate” branding for your internet marketing funnel, as well as how to develop a “mood board” for it. First impressions are crucial… something that most online businesses significantly underestimate
How to be effective in constructing your internet marketing funnel and setting yourself up for success. You might spend hours developing your funnel components…or you could use my time-tested productivity tricks to complete them in less time. That implies you can go on to something else.
This session will help you comprehend the ramifications of ignoring some of the most important elements of a successful marketing funnel.
Then we’ll go into…

3. Conversion Techniques
New qualified leads are fantastic…but they are completely useless if they do not convert into paying clients!
You will discover:
The eight conversion procedures…
and, more particularly, the one(s) that will work best for your company.
The “stack” conversion method allows you to move backwards in your marketing funnel.
The precise “math” underlying your marketing funnel, ensuring that everything makes sense on paper for your three lanes.
Prepare to plunge headfirst into the deepest parts of your marketing funnel in this lesson; you’ll leave knowing just how effectively it will function.
Then, once you’ve laid the groundwork, you can begin bringing folks into your funnel.
That’s what’s coming up…

4. Attraction Techniques
Did you realize that the majority of businesses get their lead magnets wrong? And, if you choose the incorrect appeal strategy, everything breaks down, and internet marketing simply does not work.
That is why I will lead you through the following steps:
Discovering which attraction approaches work best for customers in the Sidewalk, Slow Lane, and Fast Lane stages, as well as for your specific client type.
Creating an outline for each of your three separate lead magnets, which will be reviewed by my team of specialists!
This session will show you why everything you’ve been taught about making lead magnets is incorrect, and how to produce killer opt-ins that people will want.
When finished, you’ll have a collection of completed and evaluated lead magnets ready to be finalized and published online to begin collecting leads without ever having to guess if it’ll work.
However, a good lead magnet is only half the fight…

5. Converting Landing Pages
Of course, you might already have a fantastic lead magnet…
But it’s pointless if no one understands what you’re saying or if you can’t disseminate the amazing value you want to provide.
As a result, I’ll share:
The foolproof strategy for producing high-converting landing pages that you can easily use in the future to produce new, high-performing landing pages
This strategy will be used in this lesson to develop the landing pages for your three lead magnets, which will be launch-ready by the conclusion of the module.
Creating landing pages may cost a TON of money and effort testing and adjusting to see what works best. My strategy consistently generates high-converting landing pages, saving you thousands of dollars and hours of effort.

6. Sellable Content
Producing content like as blog articles, podcasts, and videos without a marketing funnel is practically meaningless and a waste of time. However, when your content and funnel are coupled, they form a formidable force.
You’ll learn how to leverage content efficiently to fuel your marketing funnels and establish yourself as the market’s trusted expert.
In addition, you will:
Learn how to build a free content hub that will help you consistently enhance conversions from your website.
Know what vital pieces of content to include in your marketing plan without having to spend hours and hours writing from scratch every week.
Determine whether online material may be utilized in conjunction with both organic and paid traffic creation techniques to attract quality prospects and establish you as an expert.
Have the resources to produce spectacular films, audio, infographics, and articles that break conversion records by providing informative, step-by-step instructions.
You’ll finally start seeing results from all of the stuff you’ve been laboring over that has seemed like a gigantic waste of time thus far. You’ll also discover which components to prioritize so you don’t waste time developing free content that won’t get you anywhere.
Of course, web marketing is more than simply content. It’s all about the relationships…

Automation and Email Marketing
If you’re like most business owners, you understand how difficult it can be to create partnerships. When done correctly, email marketing may assist in the development of essential relationships that are critical to the success of your organization.
You’ll discover how to leverage email marketing, automation, and technology to nurture your list and develop a relationship-building email sequence that makes them feel valuable, rather than simply another name on an email list.
Because email marketing might be difficult, I’ll guide you through:
The SIX crucial emails that are required for the three various sorts of email sequences. Your funnel will crash and burn if you don’t have these.
Using simple technologies to show you exactly what lane someone is in and guarantee your message is exactly what they want to hear at that moment.
The four email campaigns you must undertake to seamlessly move individuals from stranger to customer, offering timely and appropriate information at each level, and decreasing unsubscribes.
Employing the ten “Hollywood narrative” kinds in your emails to interest, entertain, and educate your readers while directing them to the next step without being pushy or using scare tactics.
Everything you need to develop, keep, engage, and profit from every single lead, whether they’re ready to purchase right now…or in 6 months.
Every customer must completely get the significance of email marketing to the survival of their business, as well as how to execute it RIGHT.
What about paid traffic, then?

Paid Traffic Generation 8th
Simply said, bought traffic enables businesses to grow. However, determining which approaches to employ and how to maximize return on investment can be difficult.
You will learn:
How to produce as many leads on demand as you want to power your business.
How to simply handle internet marketing while avoiding exorbitant outsourcing expenses.
How to design, create, and implement PROFITABLE internet advertising campaigns.
How sophisticated SSF lane retargeting can easily, successfully, and quickly produce quality leads.
We’ll go into detail here, outlining all you need to know about using bought traffic to produce leads that turn into extremely important customers and clients. By the conclusion of the module, you’ll have launched four paid campaigns!
But before there was bought traffic, there was organic traffic…
9. Increasing Organic Traffic
Paid advertising is fantastic, but don’t overlook organic traffic creation, which generates leads from other sources.
You’ll discover:
How to collaborate with partners and affiliates to bring traffic to your marketing funnels and turn it into almost instant profit for your business.
How to use content marketing and social media to boost your online marketing engine, generating consistent, FREE traffic that creates revenue…even while you sleep (every entrepreneur’s dream).
Partners and affiliates, along with content, provide your marketing funnel with the one-two punch it requires to generate you leads, traffic, and income 24 hours a day, seven days a week!
As a business owner, you must keep track of what works and what doesn’t, but it can be difficult to determine which metrics to pay special attention to.
Don’t be concerned; I’ve got your back…

Tracking + Deployment + Analytics = 10
You’ve been focusing on the construction and implementation of your marketing funnel, which you’ll be able to achieve simply with my support (and my amazing team!).
However, this is merely the beginning of your high-performing funnel. You should also track and measure your outcomes, as well as monitor your analytics, so you know where your leads are coming from, how much they cost, and so on.
I understand that for most individuals, this isn’t the most interesting element of marketing funnels. That is why I will walk you through:
The entire process of creating and deploying your marketing using SSF and Funnels 2.0.
Setting up funnel tracking so you know precisely where your leads are coming from and which ones are the least expensive, allowing you to make the best decisions as a responsible business owner.
Setting up and analyzing your funnel analytics – the numbers you need to know whether something is working or not, and what to do about it.
Your funnels, like your car’s gas mileage or investment returns, must be watched and studied to ensure they are working properly.

11. Optimization of Online Marketing
Unlike other tools that merely get you to the point of starting your online campaign, LeadCraft delves into optimizing both the front-end and back-end of the campaign, as well as your capacity to convert leads into customers.
This is critical to the success of your marketing funnel, therefore you’ll learn how to:
Optimize your marketing funnel’s front-end, back-end, and conversion to boost its efficacy and lower your cost per conversion.
Optimize your marketing campaign’s front-end, online paid advertising, and landing pages to guarantee it is as effective as possible.
Anyone can demonstrate how to create a campaign. But only LeadCraft tells you how to fine-tune your marketing funnel and improve your lead production.
Finally, once your internet marketing funnels are operational, it’s time to go back to work…

Scaling and Delagation 12
With lead generation taken care of, you’ll find that you have more time to focus on other things and the opportunity to delegate your Online Marketing to others. You could even want to investigate how far you can push your marketing and your business.
The session concludes with a magnificent conclusion that will assist you in understanding:
How to improve your marketing to get as much growth in your business as possible with minimal work.
How to outsource your web marketing to agencies, contractors, or team members – without stress and without a hitch
My objective for you is to assist you in developing uncomplicated and readily replicable lead generating tactics that will allow you to do what you do best…ignite your earnings.
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