Sean D’Souza – How to create knockout information Products

Sean D’Souza – How to create knockout information Products

Archive : Sean D’Souza – How to create knockout information Products

How to produce standout information items that set you apart from the competition and allow you to demand greater pricing (Home Study Course)

No one wants to create a mediocre information product, so why do so many books, films, and presentations lull us to sleep?

You’re aware, as I am, that an information product is more than just putting information together.

Information is quite tedious.

It’s just a heap of crap piled on top of each other. Sure, you can add some attractive layouts and fonts, and maybe even a bunch of lah-dee-dah. But the information is made up of bits and pieces. And bits and bobs don’t exactly make for a memorable info-product, do they? Every excellent product is supported by a system.

Without a structure in place, an information product might circle the mulberry bush, driving you—and your clients—crazy.

Let’s start with your circumstance. You’re staring at this massive quantity of data. Everything you’ve gathered throughout the years accumulates in your mind. And it’s natural to feel compelled to include all of this into your information product.

Then you whirl around in circles, desperately attempting to shape it into a finished product. You’re not sure which sections to preserve and which to cut. As a result, you either overburden the product or put in too little.

And we haven’t even gotten to the second step, where the client has to read all of that information.

Heh, heh, no surprise it’s so difficult to put together an info-product.

However, you might fully avoid this wacky spin-cycle by employing a tried-and-true approach…

The system does not have to be very complicated. There are only two things you need to know:

1) What makes an information product boring?
2) What makes an information product appealing.

The course is built around the same elements:

1) What makes an information product boring?
2) What constitutes a non-boring information product.

This course will teach you why many information products appear to start off promising but later fade away. And how to meticulously create an information product that allows the client to skim through the content.

More significantly, you will receive the proper structure for creating the limits for your information product. You won’t have too little or too much information this way. You get to confirm it for yourself—sort of a litmus test that tells you precisely where to begin, where to proceed, and, yes, where to end. The idea is to produce information products that clients will use, benefit from, and return to time and again.

And here’s why this course is crucial:

Only fifteen years ago, you could easily go under the radar and run a business without producing a book, making a movie, or recording audio. And what about presentations? Who required them? Today’s world is very different. The noise level is so loud that unless you can make your argument clearly, you will most likely be drowned out. And the knowledge you get from this course isn’t limited to a book or digital.

It may be used in a variety of mediums. You may utilize this strategy whether you’re giving a five-minute speech or a three-day lecture. If you want to make films or podcasts, you can apply the system presented in this course once again. Isn’t it a huge comfort to be able to build everything so quickly? Who wants to spend days, weeks, or months putting together an infoproduct with no idea if it will be successful or not? And a solid system simplifies your life—and the lives of your clients.

So, what are the system’s three benchmarks?

1) Simple: Simple enough to explain to a 7-year-old child.

2) Simple to audit: It serves as a litmus test. You can know whether or not it will function in minutes.

3) Simple to implement: You can be awakened up at 3 a.m. and put together the structure of an infoproduct.

What this system DOES NOT DO:

1) This is not a writing class.

You do not learn to write. Other courses, such as the Article Writing Course, are available. This course will teach you how to organize the knowledge you already have in your mind.

2) It is not a design-related course.

So, for example, you won’t leave home knowing how to design book covers. Yes, there will be content in the premium edition that will teach you a lot about many areas of information goods, but the course itself is where you will create and implement the course structure.

3) It is not a technologically focused training.

You will not learn how to create a document in Word or InDesign. We will not bring in lights and teach you how to capture video or audio. What you’ll discover is a basic method that is the structural elements—the secret sauce to swiftly and successfully developing information products.

And here’s what you’ll discover…

You will discover:

How to produce effective information items that customers adore. Instead of doing what everyone else is doing and chasing new clients, you’ll find that your current clients will keep coming back for more.
How to organize the information without yanking your hair and bashing your skull. A simple, user-friendly approach that allows you to regularly create information products while avoiding the aggravation that comes with the creative process.
Learn what creates dull information products and how to create a litmus test to ensure that you—or your clients—are building a really consumable product.
Why does a lack of order and consistency result in a lack of consumption? And how to guarantee that the roller coaster is in place to ensure that the client is sliding straight through your goods.
How to Know Your Product’s Boundaries: When do you add more details? At what point do you drop it? More importantly, what are you going to do with all of the information that you were unable to include into the info-product?
Why is it necessary for the system to be scalable? Scalability implies that you can use the technology to make something as little as a pamphlet as easily as you can a large book. If you use it for a 20-minute presentation, you can also use it for a three-day workshop.
The media standard: Will the system withstand the media pressure? Can it be used for a book, audio, or video without losing its impact? Most systems lack this level of adaptability. You are trained to write a book differently than you are taught to create an audio or video. This is inconvenient since it requires time and energy. Learn how to utilize a system that spans any medium and performs an excellent job at it!
Hands-on sessions in which you build info-products. The communication is then deconstructed step by step utilizing appropriate auditing systems.
If you’ve ever taken Psychotactics classes before…
If you’ve attended any of our workshops or online courses, you’ll know that we’re not like any other workshop/online system out there. For starters, we eliminate the blah-blah-blah. All of the blah-blah drives me insane.
As a result, all Psychotactics products are designed to get you from A to B as quickly and effectively as feasible. We do have 3% fluff in our products (yeah, I like to sneak in some recipes, cartoons, and so on), but that’s all we’ll go.
Without blah, you can go from learning to implementation much faster.
Here are some testimonials from picky yet happy customers.
Take note of the language and how eager they are to go from point A to point B—without all the ambiguity found online.
So, what makes this info-products home study course unique?

It’s one thing to make an interesting information product. It’s quite another to design a product that’s neither too hot nor too cold—just perfect. That is our “Goldilocks system,” in which you will learn to build product after product that is exactly right.

If you look at any information product, you’ll see that they flood you with knowledge on how to put your product together, but no one tells you how to do it well. That is unique to Psychotactics, and it is the reason clients return again and time again.

Special Premium Benefits

# 1 Huge Bonus: $225 in value Infoproduct Consumption Design Principles (PDF).

It’s one thing to have a plan for creating an info-product. It’s quite another to understand how to make one that’s simple to consume.

If you’ve ever been annoyed by e-books or books that don’t have a pleasing layout, or audios that seem to go on forever—you’ve encountered the classic consuming problem. This implies that your material may still be excellent, but it is not designed in a way that allows clients to consume it effectively (think of it as a great dish in a vessel vs. a dish beautifully plated in front of you).

# 2 Big Bonus: How to Make Your Own “Bible” (Interview) ($119)

A “bible” is a fundamental text. Consider the books “7 Habits of Highly Successful People” or “Getting Things Done.” These writers’ multimillion-dollar enterprises were built on a single product. And neither the money nor the clientele came from selling books. It arose from consumers’ desire for more from the basic bible.

We don’t want to brag, but our bible, “The Brain Audit,” has allowed us to manage a highly profitable business while taking a 3-month vacation across the world. A “bible” can also act as a barrier. It allows individuals who are interested in your stuff to enter while keeping the weird ones out.

You will receive a comprehensive audio recording (of an interview) as well as the PDF and ePub as part of these goodies.

Learn about the magic of typefaces and layouts in e-books and books with these bonuses (worth over $300). How to include music and stingers into audio. And why video requires certain breaks, as well as where to place those pauses.
The impact of closing pages: You’ve seen book concluding pages. It’s in goods like The Brain Audit and many more publications available on Amazon.com. But slamming in an ending page is one thing; building one that works is quite another. Ending pages persuade clients to believe in you—and your brand. They also encourage customers to return for more products or services. How are these magnetic pages made?
Learn what creates dull information products and how to create a litmus test to ensure that you—or your clients—are building a really consumable product.
Why does a lack of order and consistency result in a lack of consumption? And how to guarantee that the roller coaster is in place to ensure that the client is sliding straight through your goods.
How to Know Your Product’s Boundaries: When do you add more details? At what point do you drop it? More importantly, what are you going to do with all of the information that you were unable to include into the info-product?

COURSE CONTENT