Share-Worthy Design For Freelancers
Archive : Share-Worthy Design For Freelancers
The Design Course Worth Sharing
The comprehensive guide to turning your freelance aspirations into full-time jobs.
You had ambitions of being a full-time freelancer… but may benefit from a swipeable approach that allows you to focus on what is really important: you, your brand, and your job.
Because you have little time right now: you need to be prepared to address those ideal customer enquiries without recreating the wheel every day.
You completely realize that as a productive small business owner, you must master a tight client procedure.
But it seems like all the good freelancers keep it to themselves some days — and you’ve spent (aka wasted) HOURS reading blog articles.
So you’re scrolling around someone else’s website, trying to figure out their approach and heating up your lonely, cold cup of coffee — again: Why is it so difficult to figure out an innovative, elevated freelancing enterprise somedays!?
What if you could peer over a professional freelancer’s shoulder while she worked?
Imagine understanding the correct technique for sending a customer only one design — AND having it approved — so you can stop rolling your eyes when they select the one you *knew* they’d pick (after you spent HOURS creating the back-ups).
You’d be able to lead those dreamboat clients through an unforgettable (literally — you’d no longer forget steps! ), rave-worthy encounter.
And forget about searching Pinterest for Illustrator shortcuts; you’ve got a pre-installed library of Ai tricks at your freelancer’s disposal.
I’m Jamie from Spruce Rd., and I went from part-time freelancer to full-time freelancer — and I haven’t looked back since.
Now? I want to lift the veil on my processes so you can be the finest boss you’ve ever had!
The Share-worthy Design Course was developed to teach you exactly how I made freelancing living a reality.
SWD is an 8-week course that provides you a sneak peak into design shortcuts and client procedures so you may pursue your freelancing goals full-time – generating designs that get shared (and hired!).
During our time together, I’ll walk you through Design Fundamentals, Client On-boarding, Pricing Roadmaps, Streamlined Responses, and Adobe Illustration How-so to’s you can stop daydreaming about having a more efficient, successful freelancing business… and then MAKE IT HAPPEN.
Are you ready to have faith in a solid design process that you can rely on? Throw your type-loving, creative hands in the air and say, “Let’s get you to freelancing freedom, pal!”
WHAT YOU WILL LEARN IN SWD LESSON 1: DESIGN FUNDAMENTALS
What does this imply for you?
My 360-degree overview of Typography for Brand Designers, a session that walks you through winning combinations – and provides you with ready-made swipe files on demand.
The Color Palette Guide will give you confidence in developing simplified swatch sets (and yes, there will be more done-for-you color kits available!).
Lesson 2: Designing a Brand Identity
What does this imply for you?
Logo Design is my step-by-step method for determining exactly what clients want (and guiding them through a branding process they’re willing to pay for).
My exact 6-step Design Process, the gameplan I use in my own business to ensure each client has an elevated experience… and that my team isn’t crying into their coffee mugs in stress mode, because we have a project management system that works.
A Step-by-Step Logo Case Study so you can see how I take a jumbled Illustrator artboard full of concepts, narrow it down to one, finalize the logo in Illustrator, and save the files appropriately for the client — it’s your backstage pass to my design process!
Lesson 3: Brand Expansion
What does this imply for you?
How to Illustrate Icons in Adobe, so you can look over my shoulder and see the step-by-step, nitty-gritty way I create icons and add them to your own design packages (plus, learn Ai shortcuts you didn’t know existed!).
The Pattern Design walkthrough, which provides you with a detailed action plan for always creating custom, beautiful patterns for your clients in Adobe Illustrator… plus the how and why of working outside of Illustrator’s built-in pattern tool, so you have FULL control over the pattern (um, yes, please!).
Photography Best Practices and DIY Training for Taking Branded Photos that Complement Your Designs and Attract the Clients You Want to Work With
LESSON 4: Collaborating with Customers
What does this imply for you?
My Getting Clients techniques and cheatsheet will help you avoid the mistakes that most designers believe they must make in order to go full-time (hint: you can do it without a blog!)
The One-Logo Client Presentation Guide will walk you through how to prepare and deliver one beautiful design to your client while remaining confident that it is exactly what they were looking for.
What you should think about to ensure a great client onboarding experience — and the client process mistakes that most designers make.
My framework for The Complete Client Process, so you can start converting inquiries into raving fans who refer you to others because you provided them with an amazing brand journey.
Scope, Contracts, and Terms (Lesson 5)
What does this imply for you?
Managing Customer Expectations Method that can give you the confidence to move forward professionally when it comes to establishing your business, so you can stay on schedule and within the scope of the project (Yes, you can politely say no and I’ll show you my word-for-word response because I, too, am a people-pleaser!)
Lesson 6: How to Price Your Services
What does this imply for you?
The lowdown on hourly pricing, as well as the complications that can arise when pricing in this manner — and how to avoid them.
A guide to flat-rate pricing that will help you decide if this is the way you want to go all-in on your freelance business.
Value-based Pricing 101 — learn exactly what your clients want (and are willing to pay for) so you never have to waste time and energy snooping on other people’s pricing structures again.
The lowdown on Trading Services, so you can grow your business alongside other creatives by trading… and why I discourage it for freelance designers.
Guide to Retainer Clients, so that once you’ve nailed some client work, you can reduce your marketing efforts with clients who keep returning to you.
You’ll also have immediate access to:
Your course workbook contains 32 pages of actionable information.
There are 21 video training modules.
With the mastermind course level, you’ll have access to our private Slack group to ensure you’re supported every step of the way.
My preferred Adobe Illustrator keyboard shortcuts
More than ten canned responses and templates, ranging from the “wrong fit” inquiry to presenting the first proof of the single logo solution.
“I’m in my sixth year of running my freelance business and discovered a slew of great tools within this course, from Illustrator shortcuts to e-mail automation.”
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