Social Employees: The New Marketing Channel

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Marketing is becoming everyone’s job. Every department’s employees must become brand advocates. The goal of this training is to assist businesses in developing a new authentic marketing channel powered by social employees. Mark and Cheryl Burgess concentrate on the people, process, and technology that make it all work, with a focus on a unique marketing viewpoint known as “branding from the inside out.”

As empowered brand ambassadors, social employees have the potential to alter how businesses connect with their consumers both internally and internationally. This is a win-win situation for both the firm and the individual, since real communication increases brand value for the organization while improving exposure and career chances for employees. Social employees develop their own personal brands and identify themselves as industry leaders. Mark and Cheryl detail the responsibilities that empowered social employees may play to alter culture and generate business outcomes, as well as a five-step experimental social employee strategy (dubbed the 5 Ds) to assist firms in increasing internal and external engagement, leads, reputation, and sales. This translates into a more trustworthy brand that attracts and keeps high-value personnel, as well as more successful marketing communications in the digital marketplace. This course advances from describing why creating engaged brand ambassadors makes sense to how to deploy and assess success.

Topics covered include:

Describe how culture is important in generating a clear brand message.
Make a distinction between inbound and outbound marketing.
Define the social worker.
Explain what live streaming is and the tools required to do so.
List the advantages of blogging.
Determine which components your training program should include.
Explain the significance of peer advocacy in social branding.

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