Tanner Henkel & Jerrod Harlan – 7-Figure Email Machine
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A tried-and-true email solution that can help you earn from your direct response email list!
How Two Ordinary Guys Earned $5,286,115 Writing and Testing 120-Word Emails
Discover the easy 44 Email System used by Natural Health Sherpa, V Shred, and Credit Secrets to enhance “hidden” email income by up to 227%…
And how to apply this step-by-step approach to more than double, treble, or quadruple your freelancing or company revenue…
This is the identical strategy we utilize today to create MILLIONS in sales for our customers in the seven, eight, and nine figures.
We’ve broken down each phase of the “120-word PWAT email formula” into logical, simple steps…
So you may compose emails with a decent probability of winning on a regular basis.
We guide you through several instances in various niches for each of the writing formula’s important aspects…
And we design the full testing system for you, from start to finish…
As a result, you can optimize every part of your emails and create more revenue for yourself and your clients with each send.
Here’s a look inside…
Module 1: The 4 email system’s hidden selling power… and how you can utilize it to increase your email revenues…
We go right to the good stuff…
The psychological reasons why these emails consistently smash sales records.
Also, when this technique is appropriate for YOU or your customers.
In a nutshell, module 1 is a prerequisite for “unlocking” the system’s full capability.
You’ll find out…
The “magic” underlying these brief, to-the-point emails… and how to utilize them to generate more money without a famous guru or story-based formula…
The REAL reason most emails go unread (plus a simple approach to make your emails stand out in a cluttered inbox)…
Every email creative’s #1 needle pusher…
This “fatal defect” affects 98% of copywriters, including Paris Hilton, Michael Phelps, and Justin Timberlake… However, with the right tools, you may become a sought-after email copywriter.
The ethical email method, found by a world-renowned psychologist, to induce a buying frenzy in the reader without them seeing or knowing anything about the goods.
The “Terminator Test,” which predicts how well your email will perform before you ever click “send” (Warning: dismissing THIS test can result in 0 sales and embarrassing email bombs…)
Two things you MUST do before drafting a single email (doing them right will almost remove writer’s block and convince even the most doubtful individual to give you money).
The email strategy that allows even inexperienced copywriters to raise their rates and earn at least $250+ each email – and frequently considerably more. (I used this strategy once to earn a $1000 job for an email that took me all of 20 minutes to compose.)
And a lot more!
We get straight into the action after we go through the theory behind the system and how it works with your present business…
Module 2: Look over our shoulders as we create three successful email approaches from start…
We open our email inbox…
Choose a completely arbitrary offer…
And go through each phase of our brainstorming and writing process.
So you’ll watch us take a random sales letter, a blank Google file, and compose three emails in the same way we would for our nine-figure customers.
We talk about…
Common “from name” blunders made by even the most seasoned email marketers… PLUS, how to use this open-rate increasing strategy effectively to halt readers in their tracks and improve conversions.
The delicate link between from names and topic lines (most people make this mistake while testing “from names”)…
When to send short and lengthy form emails… and how to choose the best option for you or your clients… (Don’t get me wrong: you CAN utilize this approach to write lengthy emails. There is, in fact, a set period when you should. We’ll tell you about it later…)
How to draft the opening line of text that will “hook” your reader…
An simple approach to send emails that give your prospects exactly what they want to hear… while preparing them for a product that offers exactly what they need…
Jerrod’s method for discovering winning angles… that increase click-through rates and draw prospects into sales page content…
Our now-famous “mini-testimonial” gimmick that hypnotizes the reader into opening, clicking, and clicking again…
What housekeepers can teach you about writing effective subject lines (This topic line “trick” consistently wins in split testing.)
A cunning approach to compose marketing emails that appear to the reader to be pure amusement, despite the fact that they are being marketed to (this assures your emails are making sales while your competitors’ are being dumped in spam)
Have you left it till the last minute to draft your emails? Here’s the lazy approach to uncover three (at the very least) money-making email angles without understanding what’s being sold! (Not only can you write these emails in record time… yet they are generally the ones who make the most money)
What terms to use in your emails to not only “punch” them up, but also make your reader want to buy on the sales page. (Email marketing behemoths like Natural Health Sherpa, Credit Secrets, V-Shred, and others frequently do this.)
THESE ARE THE TWO WORDS TO AVOID AT ALL COSTS.
Do you have a story in your sales letter? Here’s when and how you should use it in an email. (However, if you get this wrong, the email will fail.) At 34:40, we demonstrate how to do it correctly.)
The “Bread & Butter” email is utilized by seven, eight, and nine figure firms such as Beachbody, Bose, and AirBnB to generate thousands of sales every email send. (Some claim that you could develop a business just through this form of email!)
And a lot more!
Module 3: How to transform a preliminary draft into “A-List” email content… AND increase open rates and conversions with eye-catching From Names and Subject Lines…
With all of our thoughts and perspectives worked out in a first draft…
The real fun begins…
We’ll teach you how to turn your perspectives into hard-hitting, clickable (but yet compliant) email copy that converts in this session.
Next, we’ll show you how we craft subject lines and “from names” that will convert your email into a winner.
After completing this session, you will be prepared to begin producing and testing the same style emails that we produce for our 8 and 9-figure customers…
You’ll find out…
A simple yet effective strategy for awakening your least responding followers and converting them into purchasers. (A word of caution: while this works like a charm, I only advocate using it once a month AT MOST.)
A topic line persuasion method to increase open rates (this is used all the time by nurses, doctors, and even mechanics to earn more respect and attention)
The skill of email editing… is a simple method for making your emails exceedingly succinct, basic, and clear… without making any false claims.
Simple transition phrases that provide the impression of a “slippery slide” and keep prospects reading line after line…
The “Trilogy Law” that improves persuasion in your email…
When providing material to clients, 90%+ of copywriters make a “from name” and subject line MISTAKE. (Instead, do THIS to distinguish yourself as an expert.)
When looking for an email control, the RIGHT method to put up a split test. (Once again, very few email marketers or business owners understand how to accomplish this correctly.) Inside, we’ll show you how…)
And a lot more!
This module is jam-packed with value…
If you’re a copywriter, you may finish this session and immediately begin utilizing these methods for your clients…
If you operate a firm, you should convene a meeting with your complete marketing staff to discuss your new ideas!
But we’re not done yet…
Module 4: The 44-testing system that transforms excellent email text into unbeatable controls…
Sometimes the tiniest, most ignored improvements may make the most significant influence.
And inside this module, we’ll show you 5-minute modifications we’ve made to our email creatives that have increased response, outperformed controls, and generated thousands (or tens of thousands) in additional sales income…
We dissect the 44 testing procedure, which includes…
You may utilize the “Toddler Tactic” to create a winning email from names and subject lines in under 45 seconds.
Secrets of a world-class email copywriter and marketer (HINT: This is the secret sauce that distinguishes rookies from legitimate A-Listers…)
The “Rapid Testing” strategy may boost your email conversions in as little as 10 minutes…
Watch us set up real-time name and topic line split testing… (I believe any copywriter or company owner could replicate these tests to identify a winner in any market.)
And the basic testing sequence you must follow to get the most out of the 44 testing approach…
And so much more…
Next…
Module 5: A LIVE writing session with a freelance copywriter who will show you how to apply the million-dollar PWAT writing technique in 39 minutes or less…
You may be asking what the PWAT formula is and why it is so effective at this stage.
So let me explain it out for you in detail… as well as explain why and how this formula works
Next… I’ll demonstrate how to utilize it precisely. I got down with a freelance copywriter called Michael and demonstrated the technique to him.
And we wrote a whole PWAT email from scratch in 39 minutes (which includes writing time AND some breaks for explanation).
If you’re a copywriter with a new client…
Or a company dealing with a fresh copywriter…
This lesson leads you through the key questions you need to ask in order to get started… and create killer copy in record time.
You’ll also see how we adapt the PWAT email formula to a different corporate voice, a different audience, and an altogether new product outside our expertise.
You’ll find out…
A thorough description of the PWAT format… (so you know how to use it correctly)
Why, if you want more conversions and better customers, you should simplify your offer and solution in the content…
How to arrange your thoughts, map your ideas, and create a logical flow for your email… (Doing so alleviates writer’s block and makes it simpler to compose high-converting emails.)
How to responsibly trigger emotional hot buttons from the first line of your email…
How to create extremely “clickable” CTAs that entice your reader to read and purchase…
You may surely agree that these modules have the potential to totally transform your business… or your freelancing career.
And they’d definitely be worth your full course investment on their own…right?
I mean, they present a tried-and-true strategy for hitting more home runs — while avoiding costly strikeouts — with your email copywriting…
PLUS, we’ve taught you how to make even more money from your email list…
In the smallest amount of time feasible.
So, at this time, you’ve probably realized…
The 7-Figure Email Machine offers a methodical method for creating outrageously lucrative emails on demand…
Without convoluted auto-responder sequences, lengthy “narrative” emails, or strange ISP attacks…
But it gets even better since we’re also throwing in…
Bonus 1: 5 of the BADASSEST A-List Interviews You’ve Ever Seen…
Some of these A-list copywriters charge up to $5,000 per hour for their services…
That implies we could have easily charged $1000 or more for just these interviews…
But, as previously said, we want our surefire email copywriting training to be the greatest in the world…
That’s why we decided to add these action-packed interviews with some of the world’s top copywriters…
Download instantly Jerrod Harlan and Tanner Henkel’s 7 Figure Email Machine
For nothing.
It all begins with none other than…
Jimmy Parent – Roundtable of Email Experts #1
Jimmy Parent is a self-described “persuasion scientist” and direct response genius…
Who was one of Agora’s top guns…
Making tens of millions of dollars for them…
Prior to venturing out on his own and systematizing the true science of persuasion in order to make every message more persuasive…
This interview will teach you…
Jimmy’s 12.5-step email technique, which you can use to decrease your writing time in half…
Why providing value in an email is one of the WORST things you can do to increase conversions (and what to do instead…)…
Jimmy’s one mindset adjustment that doubled his income…
The child psychology research behind why PWAT emails are the best in converting and generating revenue…
The one thing Jimmy inserts at the end of every email to effectively reduce unsubscribes (borrowed from the television program LOST)…
How to exploit the “epidemiological emotional sequence” to instill fear in your prospects, compelling them to do your bidding…
And much more…
Following that, you’ll hear from…
Roundtable #2 with Email Expert Justin Goff
In just under three years, Justin Goff developed his own supplement company from zero to $23 million in revenue…
Mostly through EMAIL…
And has also worked as a consultant for some of the industry’s largest corporations…
Agora Financial, Paleo Hacks, Natural Health Sherpa, and V-Shred are a few examples…
You’ll learn… in this epic interview.
A step-by-step guide on how to BEAT any control email (that can pay you healthy 5-figure royalties month after month)
Which of the three types of emails Justin used to expand Patriot Health to over $23MM in sales is best for YOUR business?
The #1 email error that corporations make that costs them MILLIONS
Jerrod’s “macro issue” secret that let him generate $79,000 in three emails
The precise number of times you should mail if your objective is to milk every last cent out of every single send.
And so much more…
After that, you’ll hear from…
Kim Krause Schwalm – Roundtable #3 of Email Experts
Kim Krause Schwalm is a 20-year copywriting veteran who has developed some of the longest-running direct mail controls…
For some of the world’s leading direct response firms, such as Green Valley Natural Solutions, Advanced Bionutritionals, National Geographic, and Boardroom, to mention a few.
She has also worked on the client side, establishing and expanding a supplement company to over $23 million in annual sales in three years…
And, having developed so many successful ads (both offline and online), she’s written her fair share of click-bait emails…
As she knows, increasing traffic to her page with great emails is the best method to increase income and beat over other competitors.
In this interview, you’ll learn…
The #1 strategy for inexperienced copywriters to break into higher-level corporations and start receiving FAT royalties without a track record…
The “time-stamped” email error that practically every single email copywriter commits, killing their creatives before they ever take flight…
Pass the “wife test” with your emails. Kim outlines a simple method that let her determine if emails were winners or losers before sending them…
The most typical blunder made by rookie email copywriters that discreetly sabotages their careers and success…
How to “double dip” on old emails in order to SMASH current controls and have clients queuing around the block to pay you…
And so much more…
Following that, you’ll hear from an email gangster who prefers to keep out of the spotlight… But we persuaded him to reveal his secrets on this call…
Joey Percia – Roundtable of Email Experts #4
Joey Percia is the current lead email copywriter at Natural Health Sherpa and an excellent all-around copywriter.
He has also assisted in the creation of some of the internet’s highest converting offers in the most difficult sectors….
Dating, cannabis, internet marketing, real estate, chiropractic, and other topics…
In addition, he is the best-selling author of “Why Do You Hate Money?”…
You’ll find out in this funny interview…
The 5 scientifically proven methods to begin any email to MAXIMIZE income and MINIMIZE unsubscribes…
If you want to progress from excellent to great, you should always ask yourself the “filter” question…
How to employ “micro-stories” in emails to establish incontrovertible proof, trust, and relatability…
The underlying reasons why one control email with terrible text continues to outperform every other email…
The two templates Joey uses to generate blockbuster emails in under 30 minutes (that you can use to create your own winning creations in record time)…
And so much more…
Last but not least, we have the one and only…
5th Email Expert Roundtable with Dan Ferrari
Dan Ferrari is one of the most talented working copywriters today…
Having created blockbuster controls for Agora, The Motley Fool, Green Valley Natural Solutions, and other companies…
Having earned the respect of luminaries such as Gary Bencivenga and Ken McCarthy.
And he joined us for a deep dive into testing, which has the potential to not just make winning emails even more winning…
However, you can even transform “losing” emails into winners!
In this data-driven interview, you’ll learn….
Dan’s “email data venn diagram,” which shows you how to create cash cow emails whenever you want…
How to become irreplaceable to clients (and persuade them to pay you twice or treble your present wage) step by step…
How to create “profit-only” email marketing campaigns that practically print money every time your customer clicks the send button…
The odd email add-on that delivered a 10% sales increase with absolutely NO effort…
The “T” testing formula, which allows you to increase open rates by 20-30% so that every email brings in more money than the one before it…
These are the trade secrets of the world’s BEST email copywriters…
Everything in one location.
But we’re not done yet…
Because when you join now, you’ll also get instant access to…
Bonus 2: Earn $10,000, $15,000, or even $20,000 by sending a single email.
I know it’s difficult to believe… Tanner, on the other hand, will show you exactly how he earns five-figure incentives for sending a certain style of email in this extra section.
I don’t want to give too much away here… But don’t worry, after you see the video, everything will make sense…
Clients are willing to pay you $10,000, $15,000, $20,000, or even more… for this sort of email.
Why?
Because they’ll be making ten times as much…
You get… inside.
How to write “life-blood” emails that will get clients to pay you up to four times your standard email charge with ZERO pushback…
Where to discover email list managers and strike win-win arrangements that will transform your direct response business…
Tanner made $20,000 with just one email…
The four tried-and-true approaches to utilize when composing these emails… Using illustrations and the hidden reasons why they function on chilly audiences…
And a lot more!
It makes no difference whether you’re a freelancer or a business owner…
You might certainly utilize this module to enhance your monthly earnings and generate more money than ever before…
But we want to make sure you have all you need to make the most of every opportunity…
That is why we included…
Bonus 3: Email Critiques for “We’ll Do It Live”
It’s one thing to learn all of these things…
It’s another another to witness them in action.
That’s why, in Bonus 3, we’ll dissect other copywriters’ emails…
And then use the PWAT algorithm and our testing knowledge to edit/rewrite them.
These come from a variety of fields…
You’ll learn how and why we tweak the copy to make these emails work, as well as our testing ideas.
In reality, at least one of these addresses was used to remove the control and was even utilized for email buys on ice cold traffic – such as Newsmax.
You will also discover…
The most effective approach to configure the From Name to grab attention, enhance open rates, and stick out in the inbox like red wine on a white dress
How to write “on the nose” copy that will have clients filling your inbox with employment offers and begging you to accept their money.
The surprise copywriting technique that “A-listers” swear by but you should NEVER use if you don’t want your emails to fail
The one thing you MUST mention in every single CTA to easily eliminate any objections in your prospects’ minds before they even emerge
The one question you must ask yourself before writing to decide the length of your emails
When “editing” your emails (do this to cut your writing time in half and create A-list material faster than ever), the only thing that matters is…
Million Dollar Click-Driver Email Swipe File Bonus 4
Every copywriter or business owner understands the value of a good swipe file…
So we’ll offer some of our best-performing click driven emails (some of which you may still see “in the wild”)…
These successful emails produced millions of dollars for our clients…
Across numerous industries…
Emails from me, Tanner, Justin Goff, Jimmy Parent, Joey Percia, and others will be sent as time passes.
But here’s the catch…
This does not give you permission to reproduce these emails and pass them off as your own.
If we discover anyone using the swipe file to plagiarize, you will be exposed and hanged out to dry in every part of the direct response email industry.
S just does not do it. Okay?
Instead, you may refer to the emails in the swipe file… structure in general… and to get a sense of what works/has worked in various sectors.
After all, understanding and crafting good copy begins with reading successful copy.
Onward…
Bonus 5: A HUGE Email Bomb
In reality, not every email you send will be a success…
And Tanner and I are no exception…
BUT… a failed email may teach you just as much as a winning email.
That’s why, after sending a BANG of an email… I made a short film to summarize my findings for an exclusive copywriting group.
I investigate why, I suppose, my email failed…
And what I could do differently the next time.
Increasing my chances of success.
Anyway, many were commenting on how beneficial this video was almost immediately after it was released…
Because it was assisting them… I knew it had to be included here.
As you can see, this course covers almost every facet of becoming an email “force of nature.”
From tried-and-true persuasive structures to testing secrets that few know about (much less use), and even how to interpret failures.
And, to be completely honest…
There is just nothing else on the market like this course.
Most other “email” classes discuss long, story-based emails…
Or lengthy autoresponder sequences…
Or complex segmentation techniques…
Sure, this stuff works… but, in my opinion, it’s unneeded more than half of the time…
And it won’t always have an effect on your bottom line.
Why not make things easy for yourself?
The 44 email system we show you in the 7-Figure Email Machine comprises numerous writing formulae as well as a testing technique that will help you regularly generate winning emails…
AND make additional money with each email you send.
It’s straightforward, easy to implement, and has been shown to provide consistent results…
This email system has been put through its paces with BILLIONS of sends…
That is, we can show YOU how to determine which names, subject lines, CTAs, and body text perform best for your list…
All the way to the end.
It’s predictable, dependable, and trustworthy…
Stop spending time and money sending emails that have NO IMPACT on your bottom line…
Even as you read this…
A few 7, 8, and 9-figure business owners are “FINDING” an extra 6 and 7 figures in their business…
A few successful freelancers face practically no pushback when charging three or four times their typical fee…
In reality, I charge a flat rate of $500 each email, with a four-email minimum (and many deals include bonuses on top of that).
And it’s because of the tried-and-true email sales strategy…
A tried-and-true method for identifying winning angles…
A tried-and-true method for developing profitable new marketing initiatives…
Everything is due to the secrets presented in 7-Figure Email Machine.
It’s time to start charging more or earning more money from your list right away…
Regardless of your niche or the quantity of your list…
How much is this worth to you?
What if you could consistently send out winning email after winning email…
If you could add SERIOUS income to your bottom line, what would you do?
This approach provides what both freelancers and company owners require: consistency of outcomes.
So, would it be reasonable to charge $10,000?
We think so.
But you’re not going to pay that today.
You won’t even pay half…
Instead, right now, and only on this website…
You can obtain the WHOLE SYSTEM…
The five key elements that break down the 120-word email formula…
The testing system… All of the swipes…
And “real-time,” over-the-shoulder emailing…
In addition, there are FIVE ridiculous A-lister interview series…
For just $1497 one-time payment. (If you have a special coupon code, deduct it from this total.)
And just to make sure this is a no-brainer for you…
Your investment in the 7-Figure Email Machine is backed by a 30-day, no-questions-asked money-back guarantee.
While I am confident that 7-Figure Email Machine will have a significant influence on your freelance writing or direct response business…
We want to give you a full 30 days to “test drive” the software and observe the benefits.
That means you can complete all of the modules and see the extra interviews…
Apply what you’ve learned in your business…
Then you may evaluate whether this email system is good for you.
If it is, that is fantastic.
But if it isn’t, there will be no hard feelings. Just email [email protected], and we’ll refund your entire investment with no questions asked.
Which is why I urge you to try 7-Figure Email Machine today.
Examine the modules to see whether it’s a good match!
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