The Fundamentals of Google Tag Manager by Conversionxl and Chris Mercer

The Fundamentals of Google Tag Manager by Conversionxl and Chris Mercer

Archive : The Fundamentals of Google Tag Manager by Conversionxl and Chris Mercer

Learn GTM to 10x your marketing performance by providing you power and control over data measurement.
This live Google Tag Manager course will begin on January 24th.

Our 4-week, eight-live class intense training program will provide you with

Understanding of how to setup third-party tracking scripts using Google Tag Manager.
The ability to set up tracking without the need for a developer.
A method that you can use right now to keep all of your tags (HotJar, Optimizely, Mixpanel, and so on) organized.
You’re a digital marketer who wants to provide more value to the firm (and get paid more).
You’re an analyst who wants to get more out of their data and share your analytics findings with individuals in your business who don’t have technical capabilities.
You want to be able to easily perform cross-domain tracking, custom tracking, improved ecommerce tracking, and tag deployment.
You’re sick of relying on developers to set up tracking for you.
You want to improve your analytics abilities and get more out of the data you’re already dealing with.

If…, this course is probably not for you.

You consider yourself an expert in Google Tag Manager.
You’re sick of stats and “tracking” and just want to be creative.
Any Technical Digital Marketer or Analyst should be familiar with Google Tag Manager.

Google Tag Manager is unlikely to keep you awake at night, wondering where you’re lacking in competence. But if you work in digital marketing, it may be.

Google Tag Manager serves as a command center for your web data.

What exactly is a tag manager?

It functions as a data control center. If you don’t have a control center, you’re not getting the most out of your data measurement and analysis.

Perhaps you’ve even installed Google Tag Manager and begun to experiment with it, only to discover that it’s not as simple as you initially thought. This is rather frequent. The trouble is, although some of the fundamentals are simple to grasp (for example, tag creation), the potential of Google Tag Manager extends well beyond these. However, even with very basic abilities, you can perform some amazing things with GTM.

With analytics and optimization, Google Tag Manager opens up new horizons for you.

Wouldn’t it be good to make cross-domain tracking easier so that your data is truly useful? To track on-page activity with greater detail, use custom events and variables. To enable your marketing team to install tags without the assistance of a developer?

Google Tag Manager handles several of the most frequent analytics issues that marketers face.

While experimenting on your own can be beneficial, it is far more efficient to observe over an expert’s shoulder as they demonstrate the ins and outs, as well as the most critical and powerful use cases, of Google Tag Manager.

Google Tag Manager 4-Week Intensive Live and Interactive Training Course
ConversionXL Institute is pleased to present a live online training session taught by Chris Mercer of Seriously Simple Marketing, an analytics and tag management specialist. The course will begin on January 24th, 2017.

This course will teach you how to use Google Tag Manager effectively to improve your company’s analytics capabilities.

You’ll be a hero if you’re on a tiny squad. If you work as a marketer or analyst for a larger company, the value you offer to your job will skyrocket.

Be knowledgeable about one of the most essential tools available to digital marketers.
You may rest certain that your tracking is intact.
To implement third-party tracking scripts, use Google Tag Manager.
Set up tracking without the need for a developer.
With sophisticated tracking, you can extract more information from your data.
Create a method that you can use right now to keep your tags sorted.
After completing this course, you will be able to:

Chris Mercer, a GTM expert, will draw back the curtain and let you peek over his shoulder as he demonstrates:

How to utilize tags, triggers, and variables to personalize your tracking and get most out of your data.
How to Perform Basic Cross-Domain Tracking
How to use GTM to deliver data from different sources to Google Analytics
How to Make Tracking Events Automatically
How to Implement Retargeting and Tracking Pixels in Customer Acquisition Campaigns
How to Make Use of GTM’s “dataLayer” Feature
How to add users and manage workflow to transform your firm into a data-driven culture that makes smarter decisions.
Overall, this training will make you a lot of money.

COURSE CONTENT