TTC Video – Critical Business Skills for Success (2015)

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Everyone wants to know: What does it take to achieve sustainable company success? It all boils down to a good understanding of business fundamentals—the same ones taught to MBA students at several of the world’s most prominent business schools.

Critical Business Skills for Success, our complete five-part, 60-lecture course, is designed to provide you with exactly this type of integrated, approachable introduction. Each of the five parts of this course, which brings together five respected and known business professors from some of America’s best business schools, provides a deep look at a certain skill:

Strategy, operations, finance and accounting, organizational behavior, and marketing are all areas of expertise.

An authoritative reference to the five basic disciplines that everyone, from entry-level employees to CEOs, must understand in order to reap benefits in today’s complicated industry is available in one location.

You’ll study everything from important vocabulary and approaches to research-backed strategies and case studies featuring some of the world’s most powerful firms in each section.

This type of well-rounded business education is beneficial to everybody who works in any size organization. Whether you’re in a position of leadership, just starting out, or anywhere in between, these abilities can help you comprehend all aspects of a business, not just your area of expertise. Even if you already have an MBA, this course is a terrific resource to have since you may return to it for help and clarity.

Critical Business Skills for Success brings the MBA experience to you, demystifying business secrets and providing insights that can help you achieve your goals.

Part One: Planning

Where and with whom will your company compete? What will your firm do and not do? How will you differentiate yourself from the competition? You can have the best product in the world and the best marketing to sell it, but if you don’t have a successful strategy behind your firm or organization, a template for how it should function, you’ll struggle to stay on top of the business world.

Why is a well-defined strategy such an important element of the company puzzle? Because businesses can’t do everything, says popular Great Courses Professor Michael A. Roberto of Bryant University, “you have to be very clear about how you’re going to use your resources in the most efficient way possible, both to serve the customers you intend to serve and to serve them better than anyone else.”

With Critical Company Skills: Strategy, you can master the keys of establishing, implementing, and maintaining great business strategies directly from an award-winning business educator. Professor Roberto’s 12 lectures, which have won awards, present you with a research-based framework for understanding how strategy works and how to apply it.

Get Two Points of View on Business Strategy

One of the most important activities in the corporate sector is company strategy. It is the blueprint for how your business should operate and comes first. Throughout these lectures, you will look at strategy from two perspectives:

You will investigate the area of business unit strategy, concentrating on how specific organizations employ strategic frameworks to outperform their competitors in a certain product market.
You’ll also examine the notion of corporate strategy and how multi-business units and diversified organizations work strategically in a number of product marketplaces.

Most importantly, you’ll learn how to create, implement, and apply a variety of specialized techniques to your own unique business problems.

Take on Tomorrow’s Business Obstacles

Professor Roberto incorporates stories of real-world successes (and failures) involving major companies from the last decade, including J.C. Penney, the Walt Disney Company, Target, and AOL Time Warner, into each lecture of Critical Business Skills: Strategy, drawing on his years of business experience and piercing insights into business strategy. He understands how to make this topic, and the research behind it, absolutely compelling and vital for any well-rounded knowledge of how great businesses flourish and how weak firms fail. He is an eight-time winner of Bryant University’s renowned Excellence in Teaching Award.

Section Two: Operations

Some consider operations to be a specialized component of business, sometimes overlooked by a concentration on corporate strategy and marketing. However, without effective operations that function in tandem with the other four business disciplines, there are no commodities or services. In summary, you are unable to keep your promises to your customers, employees, and shareholders.

Operations Explained

Critical Business Skills by Professor Goldsby: Operations is your easy-to-use guide to all you need to know about operations and operations management. In 12 comprehensive lectures, you’ll learn about inventory management, performance assessment, emerging trends in, and research on, techniques to improve agility and sustainability, internal and external resources firms employ to minimize risk and prosper, and much more. With this course, you’ll be able to overcome the fear of a specialist topic and begin utilizing operations to enhance the functionality of your organization—regardless of your position in the hierarchy or kind of business.

Professor Goldsby provides Critical Business Skills: Operations a useful resource and reference for anybody interested in a complete knowledge of business administration by tying his operational ideas to case studies of prominent national and multinational organizations and enterprises.

He delivers fascinating insights into why operations is the key (and often overlooked) component of business success, and how it can help your company—whether you’re looking to eliminate waste from processes, measure your operational performance more effectively, or ensure that your business strategy covers your organization’s supply and demand requirements.

Finance and Accounting (Part 3)

One of the critical business skills you must acquire to thrive as a businessperson in today’s fast-paced, global marketplace—whether you’re a top-level manager, an investor, or an entrepreneur—is a thorough understanding of how finance and accounting function.

Accounting is the language through which businesses convey their performance. Finance converts this language into wise, business-savvy judgments. And no matter how well-honed your corporate strategy, how complicated your operations, or how ethical your organizational conduct, you cannot think of developing or expanding a corporation if you don’t understand the business side of money. Knowing the fundamentals of finance and accounting—key terms, concepts, methodologies, real-world examples, and applications—can make or break your ability to make sound decisions, whether you’re looking to raise capital for a risky new venture, value once-in-a-lifetime stocks, or build a better investment portfolio.

These 12 enlightening lectures make a seemingly overwhelming subject approachable to learners of all backgrounds, and will assist you in honing the crucial skills required to eventually understand the principles of business. With the help of award-winning Professor Eric Sussman, a senior lecturer in accounting at the University of California, Los Angeles, as well as a licensed CPA and business consultant, you’ll quickly gain the confidence to understand, interpret, and learn from critical financial data in your professional and personal life.

Fourth Section: Organizational Behavior

You’ve got your product, you’ve got a business strategy for selling it, and you’ve spent a lot of time and money getting top personnel to help you attain your goals. Is it all plain sailing from here?

Unfortunately, some of the most costly mistakes inside an organization are caused by a fundamental misunderstanding of how organizations work and how to act successfully within them. There is no way to thrive in company unless you have a staff that works well together to achieve organizational goals.

Why do some leaders do better than others?
What makes a group or department so effective?
Why are certain projects accepted with enthusiasm while others are treated with apathy?

Such questions are at the center of organizational behavior, a discipline that provides potent tactics and best practices that every businessperson should master. Critical Business Skills: Organizational Behavior was designed by Professor Clinton O. Longenecker, an award-winning company educator at The University of Toledo and an active business management coach, to answer these and other problems. Whether you’re the CEO of a Fortune 500 company or an entry-level employee trying to advance, these 12 fascinating lectures will broaden your understanding of business by examining the important psychological and behavioral challenges that influence our capacity to get work done as workers and leaders. You’ll leave these lectures with honed abilities and a critical list of tools, strategies, and tactics for placing yourself in a position to succeed, thanks to Professor Longenecker’s professional expertise and countless case studies and research.

Professor Longenecker provides riveting lectures that go deeply into what he refers to as “power elements” that may assist you in achieving greater results for your company.

Effective leadership may influence innovation and creativity, productivity and efficiency, workplace motivation and job satisfaction, and other critical performance characteristics.
Emotional intelligence: Recognizing your own and others’ emotions allows you to create more fruitful working interactions.
Teamwork and collaboration: Failing to capitalize on cooperation in business is simply a failing to capitalize on a source of competitive advantage.
Where does authority originate from in terms of power and influence? What are the most common errors that persons in positions of authority make?

You’re obtaining vital business school insights from a master of the topic with Professor Longenecker, who was rated by The Economist as one of the top 15 business instructors in the world.

Marketing (Part 5)

Here’s a shocking business truth: the best product does not always win. To succeed in business, you need more than just a fantastic concept or a well-defined plan; you must also understand how to market that idea to customers, each of whom has their own preferences and values.

According to consumer psychologist and Emory University’s award-winning professor Ryan Hamilton, true marketing is a technique; a set of abilities that should be used at every step of company, from initial idea through product development to brand management. It’s “what transforms something with the potential to produce value into something that really delivers value for the customer—and the firm selling it,” in his words. And it all boils down to answering three essential questions:

Who are my clients?
What do they hold dear?
How can I provide them with what they value more than competitors?

Knowing the ins and outs of marketing, regardless of your professional job in an organization, is a certain method to help your firm create value, both for itself and for its consumers.

Professor Hamilton has produced an instructive, accessible lecture series that exposes you to the basics, concepts, techniques, and applications of efficient marketing in Critical Business Talents: Marketing, part of our complete series on the five important skills in business. These twelve lectures are essential for anybody trying to advertise a product or concept, create long-term connections with clients, or improve their business skills. They are filled with fascinating case studies, professional insights, and useful methods.

Emory University M.B.A. students praise Professor Hamilton’s award-winning teaching talents, which make the discipline of marketing intriguing and relevant to all audiences. He gives you with a filled arsenal of practical marketing techniques for anything from developing your business to detecting sluggish sales to creating more successful connections with your consumers at the end of this course.

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