VIP Niche Ideas
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“How to make massive internet revenues in less than four weeks with only one source of specialty ideas”
Glen and Diggy wrote this.
We’ve produced over $1.5 million in internet income in the last 24 months by being the first to enter businesses that no one else has.
Here’s our six-step strategy for uncovering great ideas and turning them into lucrative businesses in under four weeks.
Step 1: Keep track of website concepts that obtain financing.
If a website concept receives funding, it signifies two things:
1) Someone has enough faith in the concept to propose it to venture investors and
2) Venture capitalists believe in it enough to put money into it.
That’s not a bad mix.
I utilize a variety of sources to identify new industries to dominate, but watching fundraising rounds is my favorite.
CrunchBase.com is the website I utilize.
Just last week, I discovered a new site that has received $1 million in investment and targets a niche that I believe I may successfully capitalize on.
CoinTent’s goal is to allow publishers ‘paywall’ their sites or sell particular bits of content through microtransactions.
It’s a large market.
The New York Times has a paywall on its website and over 910,000 active subscribers. Their membership revenue is significantly more than their advertising revenue.
The Sun Newspaper in the United Kingdom has implemented a similar arrangement, restricting access to its website to paying customers.
Monitoring financing rounds on a regular basis allows you to discover outstanding concepts that have gotten a lot of money but have yet to debut.
Of course, simply having a concept is not enough; you must also…
Step 2: Pick a viewpoint that simplifies marketing.
If you go at Crunchbase long enough, I’m sure you’ll come across at least one project that has been funded that interests you.
Just in the last month, more than 100 different firms have received massive sums of money.
And it is only one example.
We’re not here to steal other people’s ideas, of course.
This isn’t only because I’m attempting to be ethically upright.
It’s because the approach these guys wish to take with their enterprise is vastly different from the approach I would take with it.
I wouldn’t utilize the Cointent model since I don’t want to be a payment processor.
I mean, simply getting people to trust you with money is going to be a lot of work. That’s probably why they required the $1 million.
I like the concept of microtransactions.
Instead of managing my own payments, I would link with existing leaders such as Paypal and Stripe, as well as give the option of creating your own merchant account.
That isn’t enough; there are people who already provide this type of service.
You must go further.
In my opinion…
The simplest method to profitably angle any product or service concept is to consider what you personally desire from it.
“Scratch your own itch,” as the saying goes.
When you think in this way, you naturally narrow down to people who are similar to you, making it dead simple to locate and connect with your target audience in the best way possible.
Cointent is expected to “nich down” in the future, according to IT authority Venture Beat.
“However, there’s tons of opportunity for competition from other digital wallets, should they chose to get into the area. PayPal, in particular, appears to be poised for this type of service. [..] This may enable CoinTent to enter a specialized market.”
If you truly want to create a site for Doomsday Preppers who believe the world is ending (this industry is worth billions, by the way), then focus on the viewpoint from which you believe the world as we know it will end.
Forget the generalities; be the one to bring up that potential disaster and OWN that viewpoint.
Maybe you’re interested in nutrition, but nootropics and cognitive enhancement supplements truly pique your curiosity. If so, establish yourself as the go-to person on that topic.
The irony is that everyone online believes that eating a tiny slice of a large pie is the greatest model, yet my experience tells me that taking a large portion of a much smaller pie is the ideal model.
My personal online journey demonstrates how critical it is to choose the appropriate viewpoint, especially when starting a product online.
My Own “Overnight Success” of $350,000
(And how I completely botched it when I tried to replicate it)
I’ve released two software products in the previous few years.
Both were created for roughly $6,000 each.
Both were aimed at bloggers.
Both were promoted to the same audience in the same way.
And both allowed you to simply customize a blog piece (your opt-in form or your most popular posts).
Despite this, one of them remained at the top of Clickbank’s web design category for three years and produced more than $350,000 in income, while the other barely covered its development costs.
Isn’t it crazy?!
Not when you comprehend the power of the perspective you choose.
I’d gotten everything wrong with the second product.
I was solving a problem for users with the opt-in form plugin; there was no other method to simply customize and add opt-in forms to your site back then.
I was only providing them with a more appealing alternative to something they could already accomplish using the popular-posts plugin.
I got the angle incorrect, and it cost me sales.
Here’s something crazy: If I tried to launch that product now, it would fail miserably.
The explanation for this may surprise you.
It’s not because individuals no longer desire to gather email addresses. I concentrated all of my efforts on gathering yours in order to give the prior free niche suggestions.
I could have chosen any other audience for those 20,000+ words of confidential material, but I picked folks on an email list.
Building an email list is still critical for the great majority of internet businesses seeking to earn income.
However, the manner in which we gather email addresses has shifted considerably.
When I first released OptinSkin, I allowed users to place opt-in boxes anywhere inside individual blog articles or in their sidebar.
These are the most popular locations for opt-in forms.
There are now plugins for pop-ups that gather emails.
Email collection plugins for bars that attach to the top of your website.
When you scroll to the bottom of an article, opt-in forms slide out from the right side of the page.
Even BounceExchange, which a number of major blogs utilize, has a service that starts at $5,995 a month!
Their key feature pops-up and asks whether you wish to accept any gift then offer two enormous buttons stating “Yes” or “No”. When you click Yes, an opt-in form opens.
So, how would I approach Cointent?
I’d retain the emphasis on micro transactions for specific bits of content, but I’d direct it at individuals operating email list campaigns. So, for every few emails of value, you send one email that they must pay for – say, $7.
I’d argue that instead of merely delivering a lot of value via emails and selling a huge product for $97 or even $997, you should keep offering smaller items and growing your buyer list with this amazing new tool I’ve just created.
One specialized source.
One thought.
One perspective.
Done.
However, this is insufficient.
Step 3: You must learn to tell tales.
Allow me to tell you a story…
How to Make Russians Love Potatoes (And what that has to do with making profitable websites)
The common potato was so despised in Russia 300 years ago that peasants would not even cultivate it, let alone eat it. The potato was even dubbed “Devil’s Apples” by religious organizations.
According to Rory Sutherland’s renowned TED conference lecture, the Russian government tried to make potatoes more broadly accepted in order to encourage people to produce them. They accomplished this by boosting their perceived worth.
The strategy was brilliant: they planted potatoes in the Crown Prince’s gardens and had guards keep an eye on them 24 hours a day, seven days a week.
The guards were told not to keep a close eye on them.
After all, everything that is safeguarded on royal grounds must be precious.
Peasants began grabbing the potatoes and cultivating them on their property. They rapidly realized they could grow three times as many potatoes on one plot of land as they could grain.
This increase in potato production in Russia, among other things, helped save millions of lives during the greatest famines of the Soviet era.
They were able to raise the item’s perceived worth and promote it to the general public.
Allow me to demonstrate how you can do the same with your email list by including micropayments into every third follow-up email.
…
…
Have you noticed that?
Did you notice that as you started reading the tale, you forgot about selling or being pitched to?
I haven’t just done anything spooky to you at random. You’re merely reacting to the notion of a tale based on millions of years of evolution and campfire storytelling.
Science has proven that stories are extremely powerful. After all, we’ve been utilizing them as a fundamental method of communication for 27,000 years, when the first cave drawings were found.
Buffer.com, a website that lets you to ‘time’ your social media updates, reported this week that they have now hit $500,000 in monthly revenue.
And do you want to know anything unusual about their sales process?
They did not concentrate on the advantages of the product.
They did not concentrate on service bullet points.
Instead, he shared stories, according to co-founder Leo Widrich.
When I offer my link building business, I relate the tale of Michael Dell, who popularized lithium-ion batteries by traveling from New York to Los Angeles and demonstrating that the laptop still had power when he landed.
“People can work out difficult difficulties; we’ve figured out a complicated Google algorithm,” the message basically said.
When I was selling language learning goods, I offered stories about individuals who could suddenly “spy” on persons who were talking about them, and their victims would have no idea since they had just acquired their language.
The prospect of potential clients not knowing you possessed this additional talent piqued their interest.
If you’re not utilizing tales in your sales, no matter what you’re selling, you should start today.
Step 4: You must put in place a highly optimized funnel.
Do you want to hear about a funnel I made that completely failed?
I mean, I spent thousands of dollars and more than a month working on it, and then I had to discard it all two weeks later.
It was for a course I teach on how to start a marketing firm and gain clients (which is where a large portion of our revenue comes from).
I spent roughly $4,000 on one of those animated explainer movies that everyone claims convert really well. It looked terrific and converted…
…but just in terms of persuading them to view the first video.
More than 5,000 individuals viewed the first film, which prompted another, and another.
Only 2,000 individuals had made it through the funnel by the time they reached the final movie, video 7.
The number of individuals watching each video decreased by a specific proportion.
Even though we got 2,000 people to watch a two-hour edutainment series on how to create an internet marketing firm, only a few dozen individuals purchased it.
Why would it be the case?
First and foremost, there was no sense of urgency.
They realized they could view these videos on their own time and expected our sales page would be available indefinitely or the product would remain at its present price.
Second, individuals began to develop questions about their ability to put what I was saying into action.
You might blame it on the videos’ text, but they featured the same information as a webinar I had held that converted a HUGE amount of people.
On the webinar, I was able to reassure folks that they, too, could achieve this. I couldn’t do it with people viewing at their own pace.
For this aspect, webinars just outperform everything else I can do.
To acquire the highest conversion rate from your website visitors, you must first determine which concept will sell your goods – which funnel works best.
You may argue that I squandered a lot of time and money.
I see it as having learnt another technique that doesn’t work, which has led me closer to finding something that does.
Step #5: You must persevere in order to achieve “overnight success.”
Overnight success is clearly a pipe dream, but it is not a reality.
I suggested establishing successful sites in four weeks in the title of this essay.
That’s usually the time frame we give ourselves to determine whether a new initiative has promise.
We will quit the site if we are suffering, are not enjoying the process, or if things are not as they appeared when we first entered the niche.
But if we see promise in those four weeks (email subscribers, Facebook likes, Google traffic, and so on), we’ll stay with it.
If I truly believed in this method of monetising individual sites for bloggers, the worst thing I could do is give up when I struck the first obstacle.
If someone rejects me for an interview or refuses to use my microtransactions software – even if it’s free – I’ll just go on to the next person.
But don’t just take my word for it. Allow me to provide a personal example of this stage in action.
He begged for my assistance five years ago. He’s on course to earn £1 million in advertising income this year.
In 2010, I got an email from Adnan Ebrahim, a 20-year-old Londoner.
He was telling me about this new website he had launched, Car Throttle, which was gaining traction.
It was generating roughly 45,000 pageviews per month at the time, but he wasn’t sure how to take it to the next level. (I take no credit for this; I had no guidance because I didn’t know anything about the automobile space online).
Car Throttle now has over 1.2 million Facebook fans.
He also owns Car Memes, which has 1.4 million views.
He had record traffic days last month, reaching 1 million pageviews in a single day for the first time. The next day, traffic records were shattered once more.
In January of this year, BBC.co.uk published a piece on his achievement, revealing that the site was on course to earn £1 million in revenue in 2015.
When I asked him what he felt contributed to his success, he answered,
“I still think we’re a little player”.
He hasn’t lost any of the drive he had when he was running the business with only £1,000 in annual income.
As his company expands, he sets higher objectives for himself and works hard to attain them.
Step 6: You must be seen as an authoritative figure.
Many individuals are terrified when they read or hear that.
They instinctively believe they will never be an expert or authority on anything since they lack the necessary experience.
Here’s a small secret for you.
You don’t have to be the world’s foremost expert on your subject (there’s only one slot for that, after all), just know more than the average person.
If you can become a “idea machine,” you will never have to worry about earning income again.
This is what New York Times bestselling author James Altucher and his wife said in the introductory prose for their latest book, Become an Idea Machine.
“People claim that execution is everything, but that is also false. Ideas are subsets of execution.
When you have a GREAT idea, you are inspired, motivated, and you HAVE to take the next step.
“Execution occurs automatically.”
That is really true.
When you come upon the correct idea, you will never need to hunt for motivation or inspiration to take action again.
Before you know it, you’ll be doing it.
I’ve gotten several responses from readers of our specialized ideas series saying things like,
“I bought two domains before I finished reading the post.”
“I read your post on the in a box idea yesterday and my website is set-up and ready to launch”.
If they didn’t have an idea, they could go online and read some inspiring quotes to get started.
The thought propelled the action.
Claudia and James emphasize the need of training your “idea muscle” by developing new companies and services in order to have amazing ideas for everything.
With so many marketing customers and working on so many various websites, I immediately realized that I’d been working on this’muscle’ for years.
It might explain why thoughts come to me so easily today than they ever have before.
James expands on this concept.
“IDEAS ARE LIFE’S CURRENCY. It’s not about money. Money is drained till you are bankrupt. But excellent ideas buy you good experiences, better ideas, better experiences, more time, even save your life. Financial riches is a byproduct of your idea muscle’s “runner’s high.”
If you’re seeking for ideas to help jumpstart your own thought process, Diggy and I would be delighted to assist you.
Let’s get started.
The cat has gotten out of the bag.
This is my “pitch.”
I’m not going to share this website on Facebook.
I’m not going to tweet about it.
I did not request that any affiliates advertise this.
This page contains no dubious income graphics.
I didn’t even post about it on my blog.
There are no upsells available.
There is no missing ‘drip-fed’ content. You get everything we guarantee right away.
And I’m only sending it to those who have gotten our previous four specialized ideas.
We’re not doing this with the intention of breaking any type of launch record.
We just want to put all of our brilliant ideas for creating successful niche sites in one place.
The VIP NIche Ideas, The Vault, is where we do that.
Inside, you’ll discover…
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