Andrew Lock – Retention Secrets

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“You put in a lot of effort for your customers.

Finally, an Easy, Step-by-Step System for Keeping Them!”

Retention Secrets, The Ultimate Customer Retention Course, is now available.

Works for ANY type of business: online, offline, SAAS, membership, subscription, and so on.

Are you prepared to learn the

Customer retention secrets?

Dear Colleague,

It all started with a trip to my neighborhood gym.

It was a cold January morning in Salt Lake City in 2013, and one of my resolutions for the new year was to get in shape.

Salesman I couldn’t help but wonder if I’d beat the stats as Steve slid the paperwork across his desk to me. Stats? That same morning, I read in the news that 82% of people who join a gym in January cancel within three months!

Woaaah! That’s insane! That has to be the lowest retention rate of any industry, right?

This particular gym, however, was well aware of the challenge, and as soon as I signed on the dotted line, Steve smoothly guided me through a checklist of items clearly designed to WOW me and avoid the dreaded cancellation.

As a business owner and ever-curious marketer, as soon as Steve showed me the new member ‘checklist,’ I began studying and analyzing what they were doing, which piqued my interest even more.

First and foremost, Steve sincerely congratulated me on my decision. He then gave me a tour of the facility and introduced me to key personnel. Then he led me into a high-tech room that resembled a lab and introduced me to Tiffany, who measured my body mass, blood pressure, heart rate, and other vital statistics as a “baseline to work from.” And so it continued. I was escorted from one area to another like a celebrity, with the red carpet being rolled out. As a welcome gift, I was given a really cool sports bag and invited to order whatever I wanted off the menu at the end of the tour!

As I sipped my freshly squeezed “Julicious” juice, Steve explained that all sales staff had been meticulously trained to take new members through a carefully designed “hand-holding” process, which was working extremely well.

“How did you do?” I inquired. I just couldn’t stop myself.

“Well, let me ask my boss, he’s right here,” Steve suggested.

A quick discussion ensued, and here’s what happened. The gym’s new member cancellations were reduced from 74% to 48% within the first 12 weeks.

To say that result is epic is an understatement. It was nothing less than a revolution for their company. They had reduced their front-end marketing costs by 62%, and their net profits had increased by more than 25% as a result of keeping so many more members than previously.

Bottom line: they didn’t need to spend as much time, effort, and money on customer acquisition because they kept the gym mostly full with existing members!

That was 7 years ago, and you might be surprised to learn that I remained a member of that gym until I relocated to California!

More importantly, the cleverly designed retention process I encountered had a profound impact on me, and it inspired me to study and master the subject of customer retention.

Today, I’m considered a world expert on the subject, and I’m invited to speak about it at industry events like The Subscription Show. I also help businesses implement proven customer retention systems. Some refer to me as a subscription scientist, but I prefer the term “Retention Geek!”

But, before I go any further, I’d like to share with you my first big “aha” moment on the subject of retention.

The Marketing Pendulum Has Too Far Swung!

What exactly do I mean? For some inexplicable reason.

The vast majority of businesses focus solely on customer acquisition while ignoring retention.

That is correct. It’s a pandemic. Some Silicon Valley startups even take pride in valuing their business solely on the number of new customers they acquire!

Some businesses believe they are focusing on retention, but I’ll let you in on a dirty little secret. Their efforts to’manage’ customer retention are frequently so misguided that they inevitably backfire and harm the company’s reputation.

I’ll show you how.

I was recently invited to participate in a roundtable discussion with the founders of several well-known subscription service companies. When the subject of retention came up, two of the founders excitedly shared that their “solution” to retention was to “hide the cancel button.” I almost spit out the water I was drinking because that way of thinking is so flawed! Their’solution’ is the polar opposite of what you should do!

Here’s the simple truth you haven’t heard.

Making money by KEEPING customers is MUCH EASIER.

rather than purchasing them

So, with the marketing pendulum still skewed toward customer acquisition, I created a course to assist as many businesses as possible in rebalancing the marketing pendulum toward BOTH customer acquisition and retention. When those two elements work in tandem, a company’s profits rise, customers are happier, exit valuations rise, and a slew of other advantages accrue.

You’ve invested time and money to acquire customers.

Why keep flushing that time and money down the toilet?!

H E L L O !

Let me introduce myself.

My name is Andrew Lock, I’m British, and I’m the presenter of the popular WebTV show, “Help My Business!” and author of 7 best-selling business books, including “Walt Disney’s Way” and “Big Lessons from Big Brands.”

In 2013 I became intensely fascinated by the topic of customer retention. And since then I’ve studied it, tested countless strategies, and devised a proven system.

I’ve helped literally thousands of business owners and entrepreneurs to build a better business and even become financially free.

Introducing.

“Retention Secrets” – The Ultimate Guide to Customer Retention

It’s 100% video based training, designed to help you keep your customers along as possible.

There are 13 modules, and you’ll learn the most advanced and proven member retention strategies that work for any business.

It’s risk-free, and 100% guaranteed.

This could very well be a life-changing opportunity for you. The ability to KEEP customers buying from you over and over again is like pure gold for any business.

What’s Included In The System?

This is a comprehensive training program, with lifetime access!

In this first lesson, I’ll share why it’s so important to give attention to retention, and invite you to consider some powerful case-studies.

In this lesson, I’ll introduce you to the Harvard Business Review study that steered my radically different approach and thinking about retention.

Learning from the old adage: “You can’t improve what you don’t measure”, I’ll show you the two best ways to measure effective retention.

In this lesson you’ll discover the more than 20 wildly different reasons why people stop buying or cancel a subscription service.

In this lesson, we’ll review how MOST businesses unwittingly have the wrong, antiquated approach to customer retention.

In this lesson, we’ll discuss the retention strategy of orientation, which encompasses the entire customer onboarding experience.

In this lesson, we’ll delve into the retention strategy of Instant ROI, which is all about delivering maximum value, fast.

Connection: when customers feel connected to you and your business in some way, they’re far more likely to stick around.

In this lesson, we’ll look at how it’s vital to recognize customers at every possible opportunity so they feel valued.

The ladder of ascension is an essential component that most businesses neglect. You’ll see many examples of how to build it.

In this lesson, we’ll go deep into the technical processes of how you manage customers, through your CRM system.

In this lesson, we’ll consider how to handle refund requests appropriately, and how to determine genuine requests.

Stop Customer Churn, Improve Retention, and Discover the Lucrative Power of Loyalty, 100% Guaranteed!

Here’s a taste of what you’ll learn in this course:

– 7 critical retention strategies you must know about and implement

– The paradigm shift in customer acquisition vs retention

– The 2 most frequently made mistakes in onboarding

– What you MUST know about calculating the churn rate

– 4 magic words Netflix uses to drastically reduce cancellations

– The membership trick most SAAS companies don’t know about

– How to (at least) double subscription income

– The giant myth about email communication

– 3 very practical strategies for handling refund requests effectively

– An eye-popping demonstration of the ladder of ascension

– The SECRET that explains why people cancel vs stay

– Why hiding the cancel button invariably backfires

– What to do when someone calls into customer service to cancel

– The communication tool that’s even more effective than email

– 7 step system for creating an effective onboarding video (with scripts) (with scripts)

You’ll also get these 3 Valuable Bonuses.

Invest in the Retention Secrets System today, you’ll also receive.

“Consult Call with Andrew”

If you ever get stuck or need specific help along the way, you can schedule a consulting call with me, where I’ll be happy to guide you.

“Unlimited Email Support”

Rest assured, I’m here to help you implement the system, so if you have specific questions about how to use the system in your business I’m happy to advise you.

“Real-World Case Studies”

Get real-world samples of onboarding Video, ringless voicemail messages, and scripts you can use as a template.

– “Retention Secrets” Online Training

– Bonus #1: Consult call with Andrew

– Bonus #2: “Unlimited Email Support”

– Bonus #3: Real-world case-studies, and scripts”

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