Brian Clark - Build Your Online Training Business The Smarter Way

Brian Clark – Build Your Online Training Business The Smarter Way

Salepage : Brian Clark – Build Your Online Training Business The Smarter Way
Archive : Brian Clark – Build Your Online Training Business The Smarter Way Digital Download
Delivery : Digital Download Immediately

4.26 GB

If you want to cut to the chase and start selling information online in the most effective way possible, this course might be just what you’ve been looking for.

Because you now have the chance to learn the tried-and-true methods and strategies that have been utilized to produce tens of millions of dollars and develop dozens of profitable online training courses.

You, too, can utilize these tactics to build a lucrative training business, just like thousands of others. Without any marketing gimmicks, high-pressure sales methods, or unethical practices.

Indeed, if you find it intriguing, you may legitimately begin to create an empire online while keeping fully behind the scenes.

How?

Understanding the time-tested ideas at the convergence of instructional design and digital marketing is the key. In summary, it’s about constructing a business, not simply a course.

You are both an entrepreneur and a teacher in this scenario.

When you adjust your perspective and take on the job of a teacher, assisting learners in gaining access to the advantages of information they need and require, every aspect of your business will fall into place easily.

Thinking about your position in this way leads to long-term clients who trust you and will continue to buy from you.

Furthermore, neglecting this one basic notion will very certainly result in you bashing your head against a brick wall, attempting to figure out why others succeed while you remain stuck.

Introducing a Timeless Method That Has Been Proven To Work

Inc. Magazine recently reported on LinkedIn’s $1.5 billion acquisition of e-learning company lynda.com.

The piece continued, saying:

Online education has quietly grown into a $107 billion business.

Teaching sells in the twenty-first century.

And that is all we have to say about it. Of course.

Brian Clark (Copyblogger founder and CEO of Rainmaker Digital) pioneered an effective method to success in the online education field in 2007, before most people had even heard of an online course.

Brian’s seminal course “Teaching Sells” taught thousands of online businesses how successful online courses can be when tackled with the appropriate mentality and strategy.

The world has undoubtedly changed in the decade since then, but the ideas have not.

(In truth, these ideas have profound origins in philosophy, psychology, sales, marketing, and every other area of human interaction throughout history.)

And right now is your time to capture a piece of the $107 billion e-learning business and ride the rising wave.

As long as you get started in a sustainable and lucrative manner.

Unfortunately, many marketers do it wrong.

They concentrate on a single course or program. They overlook the “holy grail of marketing,” which leads to a higher customer total lifetime value. This results in a blinkered approach that misses the need of providing an engaging learning environment.

Instead of merely selling a course, when you succeed in building an interactive learning environment, you create lifelong learners who instantly trust you and will pay more for access to information through you.

Can you see why this is unquestionably the better method to create an online training business? It simply makes sense.

Another advantage is that you will feel good about what you’re doing since you will witness the outcomes in your clients’ lives and hear fantastic tales about how your course made a difference.

All of this is possible if you choose to build and promote courses with instructional design as your foundation.

Here’s a quick rundown of the six modules:

Module One:

5 Essential Ideas for Online Entrepreneurs

In this subject, you will lay the mental groundwork for better business creation.

First, you’ll learn exactly what characteristics a market must have in order to qualify as a “good opportunity.” (This prevents you from shooting yourself in the foot before you even begin.)

Following that, you’ll grasp the concept of “excellent education is great marketing.”

You should be aware that there are just a few schools that educate you to think about marketing in this manner. (In fact, it’s possible that this is the only one.)

Many courses emphasize rapid “flash in the pan” approaches that lead to quick cash rather than strategies that lead to a lucrative, viable, and enduring business.

These mental foundations are effective since acquiring new consumers is expensive. (This is especially true as the online training market grows.)

So, when you develop a genuine, continuing relationship with your market, you naturally distinguish yourself as a reliable and informed source of useful information.

This means you may spend more to get a customer since they will remain with you for a longer period of time. You will also establish an incredible reputation and a devoted tribe who respects and appreciates the job you perform over time.

All of this means that you will eventually get the lifestyle freedom and flexibility you desire.

Module two:

Creating Your Course

This is the point at when the rubber meets the road.

Module 2 will show you how to apply the essential principles from Module 1 to develop a realistic plan and strategy.

Here’s a sample of what you’ll learn in Module 2:

How to package your own expertise into a product to sell online.

How to incorporate knowledge from successful subject matter experts into your courses

A method of making a product without ever having to build it yourself.

How to Identify Unfulfilled Needs in Markets You Care About

Why greater competition is a positive thing that may help you succeed

Why “junk mail” may contain some of the most essential and useful information available.

How surveys may give useful information (and why most people set themselves up for failure and frustration when they use surveys)

Three questions to ask to uncover the advantages of your course

6 methods to position your course such that it is wanted and unique

Why you should NOT concentrate on building online courses if you want to build a lucrative online training business.

The fundamentals of instructional design and how they connect marketing and education

How to utilize “empathy mapping” to connect with your consumers’ basic desires

Have you bought into the “Andragogy myth?” Unless you reprogram it, it may prevent you from becoming an effective teacher.

The five most important elements for designing successful learning environments (ignore these at your peril)

Why you should keep selling even after you’ve made a sale

How to Discover the Advantages of Your Features

The four most effective “ultimate advantages” on which you can always count to build a deep and powerful relationship with your audience.

Specific advantages: Most adult learners will not bother learning until you show them what they will learn and how it will help them.

And there’s more.

Once you’ve figured out how to analyze your market and position your course, it’s time to figure out how you’re going to get paid.

Module three:

Models of Business

Module 3 provides examples of ten different company concepts.

The “End Of Days” business model reveals the one characteristic your target market must have in order for a recurring revenue business model to succeed for you.

You will learn how to sell a lot of things using the “Affiliate Marketing Squared” business model without ever developing a product. (In reality, if you do decide to produce a product, this business model allows you to give away 100% of the purchase price to affiliates while still making a profit.)

The “Ghost Teaching” business concept will allow you to sell expert advise in a field about which you know almost nothing (in a totally ethical, intelligent fashion).

Do you want to get compensated for your advice? The “Generation A” business model offers you the increased power you need to build a profitable coaching, consulting, and workshop business.

What if you could get paid a large bonus up front for developing a product? The “Take The Summer Off” business concept makes it extremely simple to do so by presenting a live course, recording it, and then selling it afterwards.

If you adopt the “Lead a Horse to Water Strategy,” you may delegate the majority of the labor and earn referral fees simply by letting other experts to “drink from your stream.”

Many times, organizing live events allows you to have a bigger impact (and earn more money), and if done correctly, you may even give out online training purely to drive leads for your live events. This method will be thoroughly explained in the “Business Model Formerly Known As Prince.”

Do you want to generate money by taking a tropical vacation? By developing a high-ticket mastermind group, the “Velvet Rope” business strategy will enable you to accomplish so.

Because you mix education with a “main product,” and the two work together to provide a more desirable customer experience, the “Free Prize Inside” business model promotes uniqueness in the eyes of your consumers (this even works when selling primary products in extremely price sensitive “commoditized” markets).

Finally, a live online event promoting a course or recurring subscription may blend the best of both worlds. The “Virtual Reality Strategy” is arguably the quickest way to gain a “cult-like following” and establish oneself as an influencer worth paying attention to. (As an added bonus, it’s a lot of fun to plan and execute!)

We provide you with ten distinct company concepts to pick from since they are all effective.

You will want to employ multiple models at different stages of your business’s development. Instead of having to purchase a new course or scour the internet for help, you will have a guide on how to construct each model in one spot. This means you’ll save time and money in the long run, increasing your chances of success.

Naturally, you’ll need to concentrate on one at first, and after completing this session, you’ll have a solid grasp of which business model is best for you.

When you have that knowledge, you can create and test your Minimum Viable Product.

Which, of course, is what our following module will teach you.

Module four:

Examine Your “MVP” Course

This module will show you how to prevent failure.

In reality, 90% of people who try to start an online training business fail because they don’t know how to verify the viability of a course before developing it.

(If you’ve ever attempted to develop an online course and get stuck along the way. or thrown to crickets Then you most likely never learnt this basic notion. That’s OK as long as you receive it immediately.)

Naturally, you want to be sure your course will make money before you spend a lot of time building it.

This module will teach you how to do so.

You’ll learn how knowledge about information creates demand for the commodity itself.

Once the need is established, you may test your minimal viable course and eventually produce something fantastic while getting paid to do it.

Of course, you’re thinking how you’ll attract your first group of students. We’ll show you three free or low-cost strategies to find your first consumers.

The first option works if you have previously worked hard to build your own audience.

The second technique illustrates how you may spend $1 and perhaps make $10. This can also help you develop your list and get your audience started.

The third option is to connect with those who have access to your target audience. (Please keep in mind that this strategy will only function if you set up your course in a certain way. Otherwise, influencers will be wary of collaborating with you.)

Finally, you will learn how to correctly price your course for the MVP stage. As you can see, the pricing is chosen very differently than it is for the real launch.

Module 5 will be available once your MVP has been launched.

5th Module:

Creating Content

When you have enough money from preselling your course, it’s time to start creating material.

The good news is that you already conducted the most of the research in Module 2, so this won’t take long.

However, you must ensure that this aspect of your clients’ experience is flawless. Because this is the foundation of instructional design. When you educate people (and engage their entire brains in the process), you develop long-term trust, which equals greater back-end and subscription income.

That’s why we packed so much information into this module. It features a 47-minute lecture devoted solely to the art of educational presenting. (Which will help you become a better public speaker and teacher in all aspects of your life.)

After completing this session, you will be confident in your capacity to provide excellent instruction to everyone who purchases your courses.

Then all you have to do is discover a large number of buyers.

This is what Module 6 teaches you.

Module 6:

Launch and Marketing

So now you have a product with proven demand and it’s time to start marketing and scaling.

Once again, we will let your customers needs and wants determine your launch and marketing strategy.

Clearly there are dozens of ways you could launch a course online.

But learning all of them would be a huge mistake and a waste of your time.

Instead, this module will give you the simple, effective steps you need to take. The videos will empower you to create a truly irresistible offer that makes your learners feel they are getting the better end of the deal while also prompting them to act now.

(Keep in mind that at this point you have already validated the idea with the MVP, so you can begin to scale and start to drive some serious revenue.)

You’ll also learn the keys to effective copywriting, so you can write more persuasively and prompt more readers to take action.

Finally, you will discover how to build and leverage relationships with other marketers so you can tap into their lists and grow your business without having to spend a ton of money on advertising. (This is probably the fastest way to scale a business on the planet and you’ll see just how easy it can be when you approach it with the right foundation and the right mindset.)