Business Fundamentals: Principles of Marketing

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460 MB

Fundamentals of Marketing Introduction

Customer Value Creation and Capture, as well as the Marketing Process

Orientations and Marketing Management

Understanding Business Portfolios and Strategic Planning

Marketing Strategy Based on Customers

Recognizing the Marketing Mix

Recognizing the Marketing Environment

Understanding marketing and employing the proper marketing plan are critical for every organization. Companies frequently fail when business concepts and marketing knowledge are not used.

This course is for you if you have never officially studied business principles in marketing. This course covers essential marketing terms and principles that anybody interested in marketing should be familiar with. Marketing is a key corporate activity that assists in interacting with consumers and offering value to them. By the completion of this course, you should be familiar with fundamental marketing vocabulary, distinct marketing strategies, the marketing mix, and marketing channels. Because this is a marketing business fundamentals course, new students are welcome.

Who should take this course:

Willingness to learn the fundamentals of marketing

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