Claude Hopkins – Rare Ad Collection – My Life in Advertising – Scientific Advertising
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Claude C. Hopkins (1866-1932) was a notable advertising pioneer who felt that advertising should be measured and justified by the outcomes that it created.
He worked with a variety of clients, including Bissell Carpet Sweeper Company, Swift & Company, and Dr. Shoop’s patent medicine firm. Hopkins was employed at the age of 41 by Albert Lasker, proprietor of Lord & Thomas advertising, in 1907 at a salary of $185,000 per year. Hopkins requested copywriters investigate their client products and generate reason-why copy. He thought that a good product was sometimes its own best salesperson, and he was a big fan of sampling.
He utilized key coded coupons to measure the effectiveness of his advertising and then tested headlines, discounts, and propositions against one another. He leveraged the data from these metrics to enhance his ad performance, driving replies, and the cost effectiveness of his clients’ advertising budget.
Following his retirement from Lord & Thomas, where he concluded his career as president and chairman, he released his famous book, “Scientific Advertising,” in 1923. He passed away in 1932.
Over sixty of Claude Hopkin’s original commercials are now accessible, which I assembled based on his famous books, “My Life in Advertising” and “Scientific Advertising.” Many of the real commercials written by Claude Hopkins are included in this ad collection:
1. The Claude Hopkins Rare Advertisement Collection And Study Guide
Claude C. Hopkins (1866-1932) was a notable advertising pioneer who felt that advertising should be measured and justified by the outcomes that it created.
He worked with a variety of clients, including Bissell Carpet Sweeper Company, Swift & Company, and Dr. Shoop’s patent medicine firm. Hopkins was employed at the age of 41 by Albert Lasker, proprietor of Lord & Thomas advertising, in 1907 at a salary of $185,000 per year. Hopkins requested copywriters investigate their client products and generate reason-why copy. He thought that a good product was sometimes its own best salesperson, and he was a big fan of sampling.
He utilized key coded coupons to measure the effectiveness of his advertising and then tested headlines, discounts, and propositions against one another. He leveraged the data from these metrics to enhance his ad performance, driving replies, and the cost effectiveness of his clients’ advertising budget.
Following his retirement from Lord & Thomas, where he concluded his career as president and chairman, he released his famous book, “Scientific Advertising,” in 1923. He passed away in 1932.
Over sixty of Claude Hopkin’s original commercials are now accessible, which I assembled based on his famous books, “My Life in Advertising” and “Scientific Advertising.”
Many of the real commercials written by Claude Hopkins are included in this ad collection:
Each advertisement has a detailed description.
2. BONUS #1 Store your glasses advertisement photographs.
You will receive all of the ad pictures in a separate folder to review in detail. Examine each word. Examine the adjectives used. In each ad, replicate the offer. Read each and every word! Use what you discover right now in your own offerings.
3. BONUS #2: Transcripts of all 60 Hopkins adverts, typed and structured.
This collection includes transcripts for each advertisement. After reading Claude Hopkins’ remarks, you’ll want to put them to good use. Typing and transcribing these advertising takes time and is inconvenient. We’ve spent hundreds of dollars trancribing each ad in its entirety so you can use it how you see fit. Find a piece of an advertisement that you like, highlight it, copy, paste, then change the language to match your product or service. Claude’s words are still alive! They are as relevant today as they were when he wrote them, if not more so, since he has a fresh, straight, no-nonsense attitude that captivates you. Put Claude on your team to breathe new life into your dying promotions.
4. BONUS #3: The manuscript of a deceased guy from 1903.
This is the story of a unique advertisement manuscript. Just wait till you get your hungry paws on this. It’s a rare manuscript by J. Walter Thompson, Claude Hopkins’ archenemy and number one competitor. J. Walter Thompson’s lectures on the cardinal concepts of advertising, marketing, and salesmanship may be found in this 1903 rare 57-page advertising document. Every lesson and phrase is still relevant today.
During Claude Hopkins’ time, the Lord & Thomas advertising agency and the J. Walter Thompson agency were fierce rivals. You will contrast what Claude Hopkins teaches with what J. Walter Thompson did throughout their fierce conflict. You’ll learn how both rivals tackled the issues of marketing and advertising goods and services in the early 1900s. This treasure will not be found anywhere else. In my judgment, the skill with which these two premier advertising companies handled advertising a century ago was superior than any period in history. You’ll understand why once you read the secrets in this document.
5. BONUS #4: A hidden ad swipe file with 647 ads.
You’ll also get access to my new and unique website on hard to find advertisements, which has the most effective classic commercials from the most widely circulated newspapers between 1950 and 1960. (most are over 50 years old). The Wall Street Journal, Metropolitan Life Insurance Company, General Electric, Ivory Soap, Kellogg’s Rice Krispies, American Express Travelers Cheques, New York Stock Exchange, Quaker Oats, Goodyear Tire & Rubber Company, Motorola, The Sugar Information Inc., Green Giant Company, Postum by General Foods Corp., Reynolds Wrap, Beltone Hearing Aid Company, Listerine mouthwash, and many other companies have used these advertisements… BEFORE they fell into the “Image Advertising” trap.
Every ad in this collection was chosen because it met all five of the following criteria: it had a striking headline, captivating language, was written in editorial style, highlighted a classic product that is still available today, and was a pure example of “salesmanship in print.”
I made this supplementary website for my own personal use in order to study excellent marketing commercials and have access to a massive library of killer advertising and headline ideas. This additional collection of vintage advertising may now serve as your personal digital swipe file, which you receive for free when you purchase this course.
I reserve the right to discontinue this offer at any time since — in all honesty — a single ad may not only save you hundreds, if not thousands, of dollars in copywriting expenses, but it can also drive your sales conversions through the roof when used as a model for your own advertisements.
BONUS #5: 101 Vintage Radio Commercials
Claude Hopkins worked for Albert Lasker, the proprietor of the Lord and Thomas advertising firm, which pioneered radio advertising and was responsible for some of the first examples of “salesmanship on the air.” Lord and Thomas acquired over half of all national radio advertising on NBC in 1927-28 and an amazing 30% of all national network time in the first four years of radio network operation. It produced work for RCA, Cities Services, Pepsodent, Palmolive, and other clients Hopkins worked with. Albert Lasker tried many different radio approaches (he introduced Bob Hope and Amos ‘n’ Andy to the airwaves, was the first to introduce a daily radio contest, and promoted Bing Crosby, Frank Sinatra, and others), but he insisted on using the same “Reason Why” tone and spirit that permeated Hopkins’ copy.
When you purchase the Claude Hopkins Rare Ad Collection and Marketing Study Guide, you will not only be able to see long-lost Claude Hopkins print ads, but you will also be able to hear over 101 extremely rare audio recordings of these early forays into radio advertising, which occasionally used the Claude Hopkins copy! (worth $119)
7. BONUS #6 The best copywriting speech ever.
Eugene Schwartz, author of the hard-to-find classic “Breakthrough Advertising,” is one of the most well-known direct mail advertising practitioners of all time. A reprint of this classic may be found on the internet for $95. We’ve included a very unusual lecture by Eugene Schwartz about his years of expertise in advertising and copywriting as one of your extras. He will teach you all he has learnt about what it takes to write heart-stopping copy. Here’s the twist. We’ve even hired a studio actor to record this speech for us. When you purchase the Claude Hopkins material, you will also be able to sit back and listen to these teachings as though Eugene were speaking directly to you. Click here to learn more about this amazing freebie (How can I place a price on a lifetime of successful copywriting advice?)
This is a three-part audio (Part One is 35 minutes, Part Two is 34 minutes, and Part Three is 21 minutes), with 87 pages of full word-for-word printed transcripts.
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