Conversion XL – Digital Psychology And Persuasion Minidegree

Conversion XL – Digital Psychology And Persuasion Minidegree

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Learn how to persuade and influence users using digital psychology and persuasion.

Product, growth, and optimization professionals might benefit from a certification training program. Self-paced and entirely online.

Use behavioral psychology, persuasion, and neuromarketing to boost online sales.
Stay ahead of the curve with expert-curated, research-backed classes.
Take notes from the best: taught by a select group of industry practitioners and academics
After completing this class, you will be a CXL Certified Digital Psychology Specialist.
Improve the persuasion of your copy and design.
Understand your customers’ mindsets and wants.
Create habits, boost loyalty, and evoke emotional responses
Cues and triggers direct attention and ignite action.
Include psychological strategies in your conversion improvement efforts.
Use psychological frameworks that have been shown to improve your website, analyze behavior, and affect purchasing patterns.

CXL Institute’s thorough certification program will teach you the approaches and processes needed to better understand your users and impact their behaviors.

Learn how your user’s brain operates.

You will learn to focus attention using visual cues, to grasp the cognitive biases that drive our decision-making behavior, and to improve nonconscious motivation to encourage desired action. You will discover persuasive methods that you may use to any web property.

When it comes to getting people to take action, having the most recent human behavior research condensed into practical takeaways and advise applicable to today is a game changer.

The CXL Digital Psychology and Persuasion Certification Training Program is designed for marketers and optimization specialists.

This is a complete training program that will provide you with the theoretical understanding and practical know-how to optimize the persuasiveness and attractiveness of your website and marketing approach.

To access the certification test, watch video classes, read research articles, attend conference talks, and complete exercises. Pass the exam and earn the title of CXL Certified Digital Psychology Specialist.

3 cumulative tracks, 44 hours of video and study material – all aimed to make you more convincing.
Track 1: Psychology Fundamentals

Key behavioral concepts and their impact on online behavior

Psychology and People
Basics of Attention
Track 2: Neuromarketing and Persuasion Models Decision Making Learning and Memory

This class delves into how to leverage biases, signals and triggers, and other persuasive strategies to appeal to your user’s nonconscious mind.

Neuromarketing Fundamentals Applied Neuromarketing
Motivation that is Unconscious
Biases in cognition
Building Trust and Loyalty Influence and Interactive Design Psychology and Neuroscience for CRO
Applied Behavioral Psychology is the third track.

Learn how to put the ideas and practices you studied in tracks one and two into practice.

Website Psychology
Product Psychology
Communication Psychology
Pricing Psychology
Salespage Copywriting Principles of Persuasive Design
Emotional Content Strategy Development and Testing
Heuristic Evaluation Audit Frameworks for Conversion Optimization
Backfiring Psychologically

COURSE CONTENT