Drayton Bird – How To Write (And Persuade) Better

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5 videos available for immediate download:

Every day for the last 53 years, I’ve spent writing to convince and sell.

And I’d like to show you how to write and convince more effectively. But only in a fraction of the time it took me to learn – two hours, fifty minutes, and forty nine seconds to be exact.

I can assist you with sales letters, e-mail, adverts, books, telemarketing scripts, and radio commercials. The entire shooting competition.

Writing great copy isn’t some esoteric skill. All you need are certain simple guidelines, which you should simply observe.

I’ll give you all you need to know in three one-hour videos.

You also receive two invaluable publications, both of which are crucial guides to your success.

The first document is the Briefing Document, which I utilize with all of my customers.

If you try to write without a good brief, you’re doomed from the start. You’d be better off not bothering; you’ll save yourself time and sorrow.

The Briefing Document outlines all of the questions you should ask.

When you have the answers, you can be confident that you will understand exactly what you are being asked to accomplish.

You’ll also receive my 21-point approach to evaluating what you’ve written. IT instructs you on what to check for once you’ve completed a piece of writing.

Simply go through your work and cross-check it against each of the 21 points. If you can check off all of these, you’re probably onto a winner with some killer copy.

You also receive two copywriting seminars totaling 2 hours and 39 minutes.

Steve Harrison created one. His name may not be familiar to you, but he is more than equipped to educate you. Look:

Campaign magazine, the UK’s top advertising newspaper, dubbed him “the best DM creative of this generation.”
Steve has received more UK DMA awards than any other creative director in London and more Cannes Lions Direct prizes than any other creative director in the globe over the last 15 years.
He formerly held the positions of European Creative Director at OgilvyOne and Worldwide Creative Director at Wunderman.
In the meanwhile, he established his own firm, Harrison Troughton Wunderman, which swiftly became the global creative benchmark.
He has been a speaker at the UK Institute of Direct Marketing for over 10 years, and in honor of his service to the industry and commitment to training, he was named an Honorary Fellow last year.

When I have a copy question – and I do have many – I contact Steve.

I delivered the other presentation.

Here are a few examples of what you will see and hear:

The marketing weapons. Three are research, advertising, and sales promotion. Find out more about these and the other nine.
What you’ll need to create an effective headline.
You have more clients than you realize, and that is why you should not rely on friends, specialists, or research.
People are exposed to around 2,500 marketing messages every day; how can you ensure that yours is one of the eight that someone will remember in 24 hours?
What precisely is Direct Marketing?
The small details that make a big difference.
When is the optimum time to send sales emails?
Where the ‘problem-solution’ copy fails – and what you should do instead

But wait, there’s more…

You’ll also learn:

What your copy must include to prevent it from being handed about like a ship in the night.
Can you guess what the single profit center in company is?
What constitutes a great advertisement?
You must know the magic number.
What is most important in your copy.
How consumers are lost – and how you may avoid it.
All markets progress through three phases. What to do if you don’t know which one you’re in.

Look. You could spend a lifetime learning this stuff – I have. Even then, there’s no assurance you’d know what you needed to know.

Or you could spend less than six hours with me (and Steve) and ensure that you have every tool you require.

So, how much time do you have? The 27,875,880 minutes I’ve spent – with no certainty of success – or 319?

Buy with confidence, since you’re covered by my no-nonsense, 60-day money-back guarantee:

If you’re not entirely satisfied with the movie and don’t think it’s worth 10 times what you paid within 60 days, I’ll gladly return your money – no questions asked. You may also retain the video.

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