Gary Halbert – Fusion Seminar
Archive : Gary Halbert – Fusion Seminar
Dear Reader and Friend,
Something happened lately that will result in a massive financial loss for me.
And, no, it wasn’t the IRS or any government agency breaking into my home and stealing the family jewels. Actually, I don’t have any family jewels that someone could take. What I’ve been deprived of is the opportunity to create a tiny fortune.
However, as you will understand before you finish reading this letter, what my loss will be…
Definitely YOUR BENEFIT!
I’ll return to this topic later in my letter. But for the time being, I’d want to speak with you about something else. I’d want to speak with you about…
BILLIONS!
Throughout my career, I have earned billions of dollars in income for myself and/or my clients. I’m not sure how much money I made, but for the purpose of simplicity, let’s say it was merely one billion dollars. A billion is a difficult figure to grasp. However, the next time you hear a politician casually use the word “billion,” consider whether you want the politician to spend your tax dollars. And when I say I’ve made over a billion dollars, I want to offer you a few specifics to help you understand what that actually means.
* It was 1959 a billion seconds ago.
* Jesus was alive a billion minutes ago.
* Our forefathers lived in the Stone Age a billion hours ago.
* No one walked on two feet on Earth a billion years ago.
* A billion dollars ago took just 8 hours and 20 minutes to spend, at the rate our government does.
If you were a male and had a billion women nagging you all at once, your brain would burst and you would die in a fraction of a second. And, at any given time (such as right now), there are over a billion people and other creatures having sex. Consider this statement: there are billions of beings having sex right now, and yet here you are… sitting in front of a computer, reading a shitweasel-written newsletter Consider what that says about you and how much of a loser you are. (Now think about what that says about me and how much of a loser I am.)
Whatever. If you wanted to drive around the Equator 4,000 times before reaching a billion miles, you’d have to do it 4,000 times. (Hopefully, your automobile has air conditioning.)
And so forth. A billion is a lot of money. They’re a serious group. As you are already aware, I recently held my “Fusion Seminar,” which taught attendees how to triple their online profits by utilizing offline marketing secrets… and… how to boost their offline profits by using newly found online secrets.
Now I’m going to tell you something you’re not aware of. There are certain really useful marketing secrets that I have not generally shared with my email subscribers, seminar attendees, or customers. But, for some reason, I chose to expose ALL of these secrets at my “Fusion Seminar.” The “behind-the-scenes-secrets” that I have personally employed (many of which I invented) to earn billions of dollars in sales. These secrets are, without a doubt…
The Most Potent, Effective, And
Most Profitable Response Boosting Techniques
Never Before Discovered!
For example, there is one secret I’ve been afraid to tell that is without a doubt the most important secret I’ve ever discovered in 35 years of marketing. This method is so effective that it instantly doubles or triples the profit of virtually any sales pitch selling any product in any market.
Caleb O’Dowd, a friend and student of mine, has personally tested this fantastic secret in a promotion he is now running. He conducted an A/B split test in which one letter (“Letter A”) did not use the small secret but the second letter (“Letter B”) did.
“Letter A” (the one that did not use the small secret) received a 1.5% conversion rate. “Letter B” (the one who used the incredible secret) earned nearly 3.5%. That may not seem like a big deal… until you do the math. Look at the contrast in this small 5,000-piece test mailing.
Letter A generated precisely $10,869 in sales. Letter B, on the other hand, made a whooping $25,361 in sales! It’s the distinction between night and day. The best thing is…
It took Caleb a while.
All 30 Seconds
To Make Use of That Little Secret!
Imagine how much “extra” money you could make if you knew this one incredible secret.
Caleb told me that after six months “under my wing” and shoulder-to-shoulder with me (and some of the smartest minds in marketing), he had learned almost all of the close-knit secrets we had to offer.
Caleb had to acknowledge he was incorrect after attending my “Fusion Seminar”! He learned a LOT of secrets for the first time at my seminar.
At my “Fusion Seminar,” I took the stage with three of the world’s most legendary online and offline marketers and began revealing some of the most powerful secrets in the world today for increasing sales and multiplying bottom-line profits… overnight!
My marketing “Dream Team” and I revealed secret after secret for three days… “golden nuggets of information”… for dramatically increasing response and boosting the effectiveness of any marketing anyone does
Each speaker revealed the secrets that helped each of us succeed. We revealed the secrets that led to breakthrough successes… and… placed millions of dollars in sales and earnings into our pockets (or the coffers of our clients). Then we revealed the powerful strategies that will make you…
Extremely Effective at Selling
Any product, service, or company,
In any market, both offline and online!
Who were these speakers on my “Dream Team?” What were their tricks? How can you use them to increase the size of your response? How can you use them to significantly boost your profits?
The first member of my “Marketing Dream Team” is a young man who, despite his youth, is widely regarded as…
The Internet Marketing Forefather!
Some even claim he was the first person to create an ebook. He politely denies this. He claims that the technology for downloading files from the Internet was already available. Whether or not this is true, this genius was the first to popularize the ebook format.
His name is Mark Joyner, and he has written numerous print books. “Mind Control Marketing” is one of them. Mark’s book became a best-seller, even outselling Rudolph Giuliani’s book during the mayor’s peak popularity (after September 11). Mark did this despite Giuliani’s book garnering national publicity on CNN, CNBC, and other national television stations, as well as the numerous talk shows on which Giuliani appeared around the country.
Mark has written numerous ebooks in addition to print publications, one of which is titled “Search Engine Optimization.” This particular book had been downloaded well over one million times the last time anyone counted (back in 1998)!
Mark also invented some of the most widely used marketing software on the Internet today, which few people are aware of. And he was the first to develop software to track the results of nearly every marketing online campaign. This resulted in the growth of an entire industry on the internet.
Mark also created the world’s second Pay-Per-Click search engine, which he later sold for millions of dollars.
This guy was one of the very first people to start earning money online in 1994, when the Internet was still in its early stages of development. He started a small, one-man company that grew to become the most famous and respected Internet marketing business online before selling it in 2002. “Aesop Marketing” was the name of this company. At the height of its success, Aesop was turning over millions of dollars in profits each year.
Apart from that, Mark is the brains behind many of the most successful websites on the internet. Many of his websites are among the top 100 most visited on the Internet… competing with industry behemoths such as Google, Yahoo, and many others One of Mark’s websites climbed to the 36th position in the world.
Mark’s viral marketing strategies, marketing methods, and traffic-generating methods have earned him the prestigious title of…
One Of Marketing’s Most Powerful Leaders…
And… A Legendary Online Marketing Master!
The next expert to “bare his guts” at my “Fusion Seminar” is a man on whom some of America’s largest advertising firms rely for revolutionary success. Phillips Publishing, Agora Publishing, Boardroom Reports, Rodale Press, and dozens more of comparable size and character.
When “traditional” marketing or promotion approaches fail, this is the individual who large corporations physically slip in the back door to “take control.” When a record-breaking success is required, he drags them out of the muck.
Of course, I’m referring to John Carlton.
Some of his advertisements have been running for up to eight years. And, despite repeated attempts by some of the finest copywriters, some of them have never been beaten. His “edgy” writing style and the strong impact of his copy have given him the reputation of being…
One of the most talented copywriters
Throughout History!
Then there’s Michel Fortin, the “hidden weapon” used religiously by some of the greatest names in internet marketing to develop the most effective and captivating online sales copy in the world today. To name a few, he’s worked on promos for Yanik Silver, John Reese, Jay Abraham, Ted Ciuba, Frank Kern, Terry Dean, Shawn Casey, Jason Potash, Neil Shearing, Mark Joyner, Jeff Mulligan, and Michael Kimble.
Michel has created over $35,000,000 in sales for multiple employers and clients in the United States, Canada, Australia, Europe, China, Russia… in short, all over the world. He was also the top sales generator for a Fortune 500 corporation.
Michel is the most knowledgeable about increasing website earnings that I’ve ever encountered. He has transformed himself into…
The Most Effective Copywriter
Today on the internet!
For three days, we individually “let rip” on some of the most simple… yet stunningly powerful… concepts and secrets. These principles and techniques will not only increase the reaction to your marketing… but will also increase your bottom-line revenues… whether you promote online or offline.
Using these powerful techniques, you’ll be able to drastically increase your reaction… overnight… in most circumstances. It only needs a few minor tweaks. In fact, most of these adjustments take little more than 30 seconds to complete!
It makes no difference how novice you are in marketing. You don’t need to be a world-class copywriter, an excellent marketer, or even a clever businessperson to employ these methods. At the presentation, my “Dream Team” presented something so easy that even a toddler could accomplish it!
For the first time in marketing history, four of the world’s finest “A-List” marketers were able to combine nearly 100 years of tried, proven, and super-successful marketing experience. Every trick they knew for substantially improving reaction and multiplying earnings was revealed by each speaker.
These secrets were reduced to what can only be characterized as…
The Most Effective Marketing Seminar Ever Delivered
To Significantly Improve Response And
Increasing Your Bottom-Line Profits!
Let’s dissect it all and see what each speaker disclosed. Let us begin with the “Prince of Print” (that’s me, you moron). Here are just a handful of the important truths I divulged:
u The most common blunder made by marketers that use Google AdWords! This oversight has cost you a small fortune in missed revenues.
u Learn the #1 most effective approach to grab any reader by the throat… drag him down into your sales pitch… and practically force him to purchase! This is one of my most important and powerful secrets. (Even some of the world’s largest mailers are unaware of this tiny technique.)
u The ONE THING YOU MUST REMOVE FROM EVERY OFFER! If you take my advise on this, I guarantee you will see an avalanche of sales and profits in each and every one of your campaigns.
u How anybody (even a total beginner) can produce a world-class sales letter for any product in any market! This strategy is so easy that you don’t even need to perform any research. In many circumstances, you don’t even need to know anything about the subject you’re writing about.
u One easy way that anyone, online or offline, may utilize to establish enormous quantities of credibility and trust in the minds of your prospects! Developing this level of trust and respect is essential for every successful promotion. It’s also one of the most important things skilled marketers employ to boost response by double digits!
Discover the one and only genuine secret you require to achieve super-success in anything you do! This one easy item has been mastered by every successful marketer and entrepreneur.
u 3 of the most important sites that every “top-tier” marketer utilizes to effortlessly locate red-hot passionate audiences where they can make a lot of money! I personally used each of these sites to identify some of my career’s most significant triumphs.
u Discover the most compelling argument for the average consumer to purchase your goods! If you exploit this to your advantage, you will benefit hundreds… even MILLIONS of dollars.
u How to Conduct Profitable Market Research! Many people just wander into markets that have little prospect of being lucrative. They then question what went wrong when their promotions fail.
u Determine which markets you should be promoting to! These are the kinds of hot markets that will almost certainly bring you a lot of serious money.
u My secret to making a million-dollar product in just one weekend! You’ll enjoy it.
u How anybody can send out a million sales letters for as low as $1,000!
u How to discover wealthy investors that would virtually beg you to accept their money and put it in your firm!
u Discover how to “advertise your advertising”! This is a really effective strategy for increasing the response to your advertisements… by double digit percentages.
u Find out what the greatest type of goods to sell is! This particular product is currently the most sought-after in the globe.
u How to nearly “destroy” your refund rate… by providing… a “money-back guarantee”! (Though “sneaky,” this is a legal and ethical trick.)
u Why having someone else take your mail to the post office might cost you millions of dollars in missed revenue every year!
Discover one of my best-kept techniques for generating up to ten times more profit from any internet list of names!
u Discover how a single legislation… designed to apprehend drug dealers and smugglers… may practically damage your business in less than 24 hours! (Also, how to avoid getting caught up by this law.)
u And so much more!
Mark Joyner was the next batter up. He unveiled some of the most potent marketing thoughts and strategies I’d ever heard of. In fact, some of the topics he spoke were so brilliant that one of the participants jumped up and said, “Mark’s presentation was red hot!”
Here are some samples of Mark’s offerings:
P His renowned “Nile Source” technique: What it’s costing you in missed sales, business, and profits… and why… Using it will (at the absolute least) treble your earnings… nearly immediately! (Mark personally use this strategy in all of his direct response websites.)
P The single largest internet marketing error rookies make… and how… A minor tweak in how your site is formatted will drastically enhance response… nearly immediately!
P How to generate the most money with low-quality, unproductive traffic!
P When, where, and how to upsell a product to your consumers! This ingenious little trick will boost your website revenues by 50% or more. This small “change” will take you around 3-minutes to do… and… you will notice effects… IMMEDIATELY.
P Learn about the very finest type of marketing in the entire world… and… the one basic approach for mastering it! (Mark told me at a private lunch that if I only used this one technique, no matter what I’m selling, I’d never have to work again for the rest of my life.)
P How and where to “create” the most highly targeted traffic for your company! This is used by almost every successful internet marketer… However, most people are unaware of its potential.
P A vital resource for discovering the whole volume of the top 100,000 search phrases on the entire Internet! Consider how useful this product might be in your firm.
P Learn how to market any company online or in person! Mark has personally sold a number of his own enterprises for large sums of money.
P How to turn your non-responsive web list into rapid income… in under 10 minutes!
P The sole distinction between a terrible, unprofitable website… and… a super-effective, super-responsive one!
P 3 insane activities that will immediately put your marketing brain to work and start churning out million-dollar ideas! Mark does these activities whenever he need a breakthrough solution or a million-dollar concept.
P What is the “Zeigernic Effect,” and why is it one of the most powerful online techniques for getting your emails opened, sales messages read, and website response exploding? Mark demonstrates EXACTLY (IN DETAIL) how to use this method.
P The one and only genuine key to Internet success! This is the precise strategy that has made John Reese and every other internet marketer so successful in practically everything they do. Mark stated…
“If You Only Take This Simple Little Secret With You When You Leave Here…”
Everything Will Be Imprinted On Your Mind
You’ll Need Incredible Success!”
P Learn about Mark’s “trump cards” and how he employs them in all of his online promotions and business ventures!
P Learn how to make any testimonial 10-times more effective… with a simple 5-second tweak!
P Discover why “viral marketing” is one of the most effective ways to market your product on the planet!
P Learn how to design, track, and profit from your own viral marketing campaign!
P Discover the #1 most important component in viral marketing success! If you get this right, you will have discovered the “golden goose” of online money making.
P And so much more!
The famed… was next to “spill his guts.”
Carlton, John!
John revealed his success secrets… the same secrets that made him and his clients millions of dollars. Secrets such as:
t How to find the attention-grabbing hook that will draw customers into your ad like crazy! John is regarded as the master of finding “grab-’em-by-the-jugular” type hooks that will keep the reader reading until he has finished the entire ad.
t How to write a “killer” headline that will stop your intended audience in their tracks! (John even reveals the types of “trigger” words that grab your readers by the throat and make them drop everything to read your ad.)
t How to figure out EXACTLY what your customers want… and then make them act!
Learn how to utilize powerful phrases to emotionalize your sales pitch… Bring your reader into the action… and… force them to pull out their wallets and purchase what you’re offering!
t Discover the most commonly violated copywriting lesson and why it could be killing the response to your sales letter!
t Why you must develop your own unique selling proposition if you intend to enter a competitive market! If you don’t do this, you almost certainly will lose your shirt. And John explains EXACTLY how to discover your Unique Selling Proposition.
t How to tell whether you’ve completed composing a sales pitch! This is critical because there is a specific point at which you must stop for your message to be effective.
Learn John’s secret to becoming a superb copywriter!
Learn all you need to know to become a genuinely world-class writer! Master this one thing, and everything else will fall into place.
t How to figure out the exact right price to charge your clients for your goods!
t Discover the absolute best way for anyone to succeed in writing world-class copy… and… making massive amounts of “cash in hand” profits!
t And so much more!
And last but not least, there’s…
Fortin, Michel!
Michel also disclosed the secrets that helped him become the most effective and sought-after copywriter on the internet today. He disclosed some of the most potent secrets, as well as tried-and-true methods for drastically enhancing the outcomes of your internet marketing. Secrets such as:
Michel’s three laws for creating “killing” internet sales copy… as well as how to use them as a template for every online sales message you create!
a Discover why the more specific your marketing, the more money you make! (As well as how to precisely target your market.)
a The three C’s that every marketer must AVOID if they want their sales copy to generate massive profits!
a Discover the #1 key to the success of practically every marketer on the planet today!
a Learn Michel’s “QUEST” formula for creating “killer” online sales copy that almost compels the reader to buy whatever you’re selling!
a Why scarcity is one of the most potent motivators for customers to purchase your goods or service!
3 easy (but incredibly powerful) ways to increase scarcity in your sales copy!
a The one color that will increase your copy’s readership by 27%… and… your conversion rate by a whopping 72%!
a 3 ways to reduce the risk of your customers purchasing your product! This will increase your sales dramatically.
a How a simple color change in your order form can double your sales response!
a four simple formatting tricks that can increase your sales or signups by as much as 340%!
a How to establish scarcity for an ebook that sells around the clock!
a How, by using a specific type of text, you can increase your profits from email marketing by up to 950%!
a Discover how one style of headline outperforms all others by up to 76.92%! Consider how much profit this would add to each sales letter you have for any website… or… direct mail promotion you run.
a Discover how removing a small piece of text from your sales copy can increase profits by up to 48.81%!
a Discover the best color headline to use… and how it can boost profits by 26.58%!
a Discover the top ten things to test in any sales message!
a How to triple response by using a specific font size in your order links!
a Find out where you can put your name in your copy to increase its response by 43.76%! (And believe me, it is NOT where you think it is.)
a Discover how one extremely common online formatting error is costing you 26.26% of your profits!
a Learn how to use images to boost your profits by 38.84%!
a Find out exactly where you should place images in your copy to get the best results!
a Learn how a simple box, placed in a simple spot in your letter, can increase your sales by 33% or more!
a Learn how to raise your website revenues by up to 350%! Michel only recently discovered this little trick and has never revealed it publicly… until now.
a Increase your sales by 250% by simply adding a half-line of text to the bottom of each of your sales messages!
an And so much more!
I could go on for pages about the secrets revealed at my “Fusion Seminar.” But what you’ve just read gives you a good idea of the kind of no-nonsense marketing methods you can use to dramatically increase your bottom-line profits… whether your market is offline or online.
Most marketers never reveal “behind-the-scenes” information like this. Why? Just because…
These Tricks Really Work!
And the simple truth is that most guys don’t want their rivals to find out about them. These kinds of secrets, tips, and tricks are simply too valuable for most other marketers to reveal. Furthermore, few of them are aware of these secrets.
Now, consider this: Do you want to keep marketing your product, service, or business without the benefit of these secrets? Secrets that will literally multiply and magnify your sales and profits by 400%… 800%… even 1200%… or more?
The truth is that not knowing these secrets will cost you more (much more) than spending years learning about them and putting them to use for yourself. That’s why I chose to videotape the entire session… from beginning to end. There is a total of 18 hours of footage on an 11-part DVD course.
That sounds like it was one hell of a seminar, doesn’t it? The truth is it was one hell of a seminar. In fact, at the end of the seminar, I asked the audience,
“Well, folks, how did you like the seminar?” And every attendee stood up and…
Applauded And Hooted And Hollered And
Jumped Up And Down And Stamped Their Feet
To Make The Loudest And Longest Thundering Of Applause
I Have Ever Experienced In My Entire Life!
I was ecstatic. I knew then I was going to make an enormous amount of money by selling the DVD’s of my “Fusion Seminar” by online affiliate marketing and other forms of Internet and offline marketing.
But something went wrong. The guys who were taping this seminar set up their video camera at the back of the room and focused in on the podium where each speaker would stand to make their presentation. Then, the cameraman went to sleep. Let’s say we have a speaker (like me) who likes to prowl the stage as he talks. Well, since the cameraman was asleep and the speaker moved away from the podium, all you’ll be seeing on the DVD is a damn podium. Fortunately, you WILL HEAR what the speaker is saying… you just won’t see him at the time.
In addition, some of the speakers used overhead slides or a PowerPoint presentation. Did the cameraman move the camera to capture the information on the screen? Nooooooooooooo. When the cameraman should have moved the camera to focus on the slide being shown on the screen, he just stayed dead on target on that podium. As a consequence, someone watching the DVD’s cannot see the slides the speaker was using to illustrate his point.
Another bad thing is there were some humorous moments of the seminar I would have LOVED to have seen captured on camera. For example, one time when my assistant, Theresa, was outside the room, quite a few people commented on how efficient and beautiful and helpful she is. I replied, “You got that right.” And then I jokingly added,
“And I think she’s really horny too. So if any of you guys are interested, get the URL of her website from her and go to it right away.
Well, it turned out while the audience and I first started talking about the outstanding qualities of Theresa, someone went out in the hallway and told her,
“Gary’s talking about you.” Just as I finished speaking the words, “So if any of you guys are interested, get the URL of her website from her and go to it right away.” Theresa burst into the room with a big smile on her face and her arms waving in the air saying…
“Here I Am!”
I would give almost anything to have had that moment captured on film. But alas, it was not since the cameraman never moved his camera.
In any case, I’ve done the best I can to salvage this situation.
First of all, I would say 90% of the time the speakers WERE standing at the podium so you can see and hear them deliver their important information.
If a speaker prowled out of camera range, you CAN HEAR what they were saying. You’ll just be staring in fascination at the empty podium. But you won’t miss any of the valuable secrets they were revealing.
As for what was on the screen, I don’t use any overheads. Neither did Mark Joyner. And John Carlton left his overheads on the screen only for a few seconds. It was just long enough for the audience to read the headline. On the DVD’s you’ll hear John reading each headline.
However, Michel Fortin’s slide presentation was different and it is important to see his slides. So even though you won’t be able to see the slides on the DVD’s… Michel has sent me the printed version of them. This printed version is included with my “Fusion Seminar Package”.
Anyway, whenever I have a seminar I believe in charging the exact same price to sell the tapes and/or the DVD’s as I charged the people who attended live. That’s because I don’t want people not to attend a live seminar… because… they believe they might be able to get the tapes of it for less money. The price to attend my “Fusion Seminar” was $3,750 plus everybody had to pay their own travel and hotel expenses. Many of the attendees traveled a really long distance to attend (for example, one man came from Singapore, a couple others from Australia, Germany, and quite a few from England). These people probably paid upwards of $10,000 to attend my seminar.
I cannot sell the DVD’s of my “Fusion Seminar” by affiliate marketing. And that’s a real shame. Because I think if I had been able to, I just might have broken John Reese’s million dollar day record.
I also can’t sell the DVD’s of my “Fusion Seminar” in good conscience at the price I should charge for them. Which is $3,750 plus shipping and handling.
So what I’ve decided to do is to offer all of my readers a chance to buy these DVD’s…
At A Very Significant Discount!
Again, I want to say this package is rich in content and billion-dollar information. But the way it was videotaped makes me think of someone trying to sell diamonds he keeps in a dirty burlap sack. It was so unprofessionally captured by the camera crew, I wonder if they were the people who did the photography for the film “Blair Witch Project”.
In any case, although it pains me to no end, if you want to buy the DVD’s of my “Fusion Seminar”, I will give you a full $500 discount, which means you’ll only have to pay $3,250.
Ah shit. I hate this. I hate it. I hate it. I hate it. I hate it. Forget the $500 discount. I’m going to give you a full $1,000 discount. Which means now you can get all this valuable information for only $2,750.
You know what? I have a headache. My stomach hurts. I can’t even hardly write the words you are about to read. But damn it to hell, I’m so upset about this situation I’m going to give you a $2,000 discount. Which means, all you have to pay is $1,750 to get all this priceless information.
You know what? I am beginning to hate all of my subscribers. I hate every single one of you reading this newsletter. Because I’m about to say something which makes my blood boil. And that wouldn’t be true if it weren’t for all of the telepathic pressure you are sending me through invisible thought waves. So okay, you win. I’m going to give you, believe it or not…
A $3,000 Discount!
That’s the end of it. Don’t expect no more. If you want these DVD’s and all the written materials and you order the package right away, all you have to pay is a lousy $750 plus a $30 shipping and
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