Gerry Spence – How to Argue and Win Every Time
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- Everyone has the ability to make the winning case.
Winning involves attaining what we desire while also assisting “others” in getting what they want.
Learn that words are a weapon that may be used against you in warfare.
Understand that there is always a “biological benefit” to telling the TRUTH.
Assault is not a valid argument.
In public speaking or in a dispute, use terror as an ally. Discover how to transform its energy.
Allow emotions to shine and don’t suppress passion.
Don’t get taken in by brilliance.
Learn to communicate with your body. Sometimes the body speaks louder than words.
Know that the adversary is not the person with whom we are arguing, but the vision within ourselves.
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