Gil Ortega – Lead Generation School

Gil Ortega – Lead Generation School

Archive : Gil Ortega – Lead Generation School

Former CEO of a Major Lead Generation Company Reveals All…
“Uncover Lead Generation Companies’ Secret Methods”
It’s the same as owning the business plan for a multi-billion dollar lead company.
Learn how Gil started with a $50 website and later generated and sold over $30 million in leads without owning a list or employing SEO, PPC, or Jvs.
See the true CPA game from the perspective of a Super Advertiser; Gil is NOT a Super Affiliate and is terrible at driving traffic. Gil has been running major CPA campaigns for over ten years and is the guy in charge of hiring Super Affiliates.
View all of the software he use to run his lead empire, including his Blueprint for Massive Lead Generation.
Learn Gil’s Internet media purchasing secrets – To create a fortune, you don’t actually need a list.
See how Gil dominates local markets with performance-based CPA methods.
This is by far the simplest way to obtain local business accounts.
Get his tried-and-true technique for large-scale lead generating campaigns.
This is so simple that even complete newcomers can do it.
How to Start and Run a Lead Company by GIL ORTEGA
Home Study Program
How to Start and Run a Lead Company INCLUDES: • The 2009 How to Start and Run a Lead Company
• 15 Hours of Video Training on How to Start & Operate a Lead Company; • Lead Generation Basics; • 101 Fundamentals; • Legal Issues Dealing with IOs; • Lead Management; • Quality is King – How to Make Leads Better; • Technology; • Researching Your Media Buys & Predictive Modeling; • Using Research and Analytics Across Marketing Channels, Ad Networks, and CPA Networks; Finding Super Affiliates;
You will receive ALL of the tools that I utilized to develop a big lead firm.
1. My full Rolodex of every lead firm, marketing technology, and advertising network you should be aware of – over 400 organizations
2. Purchasing media via the internet $97 for LeadSchool101
3. Marketing Automation for Lead Generation How To Instructions (27 pgs)
4. Putting in place a Marketing Automation Solution How-To Manual (10 pgs)
5. Terms and Conditions of an Advertiser Insertion Order (IO) Agreement
6. Terms and Conditions of a Publisher Insertion Order (IO) Agreement
7. Price Per Action Excel Worksheet for CPA Calculator
Excel Worksheet for Calculating Return on Ad Spend
Worksheet for Email Marketing Calculator in Excel
10. Feature Advantage Benefit Tool – This tool assists you in analyzing your product/service offering in order to develop a matrix of features, advantages, and benefits that may be utilized to aid marketing.
11. Excel Worksheet for Advertising ROI Calculator
Excel Worksheet for Email Marketing Vendor Evaluation Matrix – Industry Leader Contact Database
13. Marketing Automation Vendors Matrix Excel Worksheet – Contact Database of Industry Leaders
14. Qualified Lead Definition Tool-This tool was created to assist sales and marketing organizations in defining a qualified or highly qualified lead.
15. Lead Scoring Index Tool-This tool is intended to assist you in analyzing leads and identifying high-quality prospects.
16. SPIN Selling Questions Tool-The goal of this tool is to make it easier to create sales probing questions using the SPIN Selling approach.
17. Web Audit Report Tool – This tool is used to report on the findings of a preliminary website effectiveness audit. 18. Website Design Budget Tool – This tool is used to itemize everything that it costs to develop a website.
19. Industry Leader Contact Database from My Direct Mail Marketing Database in Excel
20. My Media Relations Excel Database- Industry Leader Contact Database

“Uncover Lead Generation Companies’ Secret Methods”
It’s the same as owning the business plan for a multi-billion dollar lead company.

– Discover how Gil started with a $50 website and later created and sold over $30 million in leads without owning a list or employing SEO, PPC, or Jvs.

– View the true CPA game from the eyes of a Super Advertiser; Gil is NOT a Super Affiliate and is terrible at driving traffic. Gil has been running major CPA campaigns for over ten years and is the guy in charge of hiring Super Affiliates.

– View all of the software he use to run his lead empire, including his Blueprint for Massive Lead Generation.

– Learn Gil’s Internet media purchasing secrets – To create a fortune, you don’t actually need a list.

– Discover how Gil dominates local markets using performance-based CPA methods.
This is by far the simplest way to obtain local business accounts.

– Get his tried-and-true technique for large-scale lead generating initiatives.
This is so simple that even complete newcomers can do it.

How to Start and Run a Lead Company by GIL ORTEGA
Home Study Course on Starting and Running a Lead Company INCLUDES:

–    The 2009 How to Start & Operate a Lead Company
–    15 Hours of Video Training on How to Start & Operate a Lead Company;
–    Lead Generation Basics;
–    101 Fundamentals;
–    Legal issues dealing with IOs;
–    Lead Management;
–    Quality is king – How to make leads better;
–    Technology;
–    Researching Your Media Buys & Predictive Modeling;
–    Using Research and Analytics Across Marketing Channels, Ad Networks, and CPA Networks; Finding Super Affiliates;
–    CPA industry experts;
–    Creating Offers;
–    Working with clients – OPM;
–    Telephony Live Transfers and Call Centers;
–    Web to phone strategies and technology;
–    Landing Page Optimization;
–    Testing strategies;
–    Technologies, and leaders;
–    How to research where every web site gets their traffic;
–    How to make any sales department operate like a profitable lead generation company;
–    Top players in the lead gen industry and how to get them to help you generate leads.

You get ALL the tools I used to build a massive lead company.

–    My complete Rolodex of every lead company, marketing technology, and ad network you should know –  over 400 companies
–    Internet media buying LeadSchool101 – $97
–    Lead Generation Marketing Automation How To Guide (27 pgs)
–    Implementing a Marketing Automation Solution How-to Guide (10 pgs)
–    Example of an Advertiser Insertion Order (IO) Agreement with Terms & Conditions
–    Example of a Publisher Insertion Order (IO) Agreement with Terms & Conditions
–    Cost Per Action CPA Calculator Excel Worksheet
–    Return on Ad Spend Calculator Excel Worksheet
–    Email Marketing Calculator Excel Worksheet
–    Feature Advantage Benefit Tool – helps you analyze your product/service offering to create a matrix of features, advantages, and benefits that can be used to facilitate selling.
–    Advertising ROI Calculator Excel Worksheet
–    Email Marketing Vendor Evaluation Matrix Excel Worksheet – Industry Leader Contact Database
–    Marketing Automation Vendors Matrix Excel Worksheet  – Industry Leader Contact Database
–    Qualified Lead Definition Tool-This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead
–    Lead Scoring Index Tool-This tool is designed to help you analyze leads, and identify strong prospects
–    SPIN Selling Questions Tool-The purpose of this tool is to facilitate the development of sales probing questions following the SPIN Selling methodology
–    Web Audit Report Tool – The purpose of this tool is to report on the results from a preliminary website effectiveness audit
–    Website Design Budget Tool – Line item everything it costs to build a website
–    My Direct Mail Marketing Database in Excel -Industry Leader Contact Database
–    My Media Relations Database in Excel- Industry Leader Contact Database

COURSE CONTENT