Jon Contino - The Complete Guide to Custom Lettering

Jon Contino – The Complete Guide to Custom Lettering

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Description

The Ultimate Custom Lettering Resource

Learn how to make bespoke lettering at a professional level!

2:05

The course is now offered all year!

Registration is now available!

Developing Your Lettering Skills

Join me, alphastructaesthetitologist* Jon Contino, as I guide you step by step through the process of becoming a master lettering artist! This workshop will equip you with the skills you need to produce, break, and rebuild letterforms into strong, intriguing, and distinctive works of art, from the history of written language to personalizing letters for logo design.

In this super-efficient crash course, I’ll provide essential and core knowledge of typographic history, the tools needed to design letters, explain in detail how to learn fundamental lettering, and, of course, how to develop your own style.

This program will benefit everyone from the beginning lettering artist to the seasoned pro, with 37 lecture and demonstration videos, a PDF workbook, and a full list of resources and where to obtain them!

* “Alphastructaesthetitologist” is a made-up word I used years ago to describe “someone who constructs and develops letters with zealous precision.”

What You’ll Discover

The history of written language and its evolution into typography as we know it now. You must first study the rules before breaking them!
Every detail about the world’s most famous typefaces, as well as how to duplicate them. Muscle memory is essential for fast and effective lettering!
How to correctly create and define your work in terms of professional type and lettering. If you want to walk the walk, you must also talk the talk!
A working knowledge of how to alter letters using a computer or by hand. You’d be amazed how well the two can collaborate!
Lettering tips and strategies to make your work stand out. Learn to think and create at the same time to keep your work fresh and tight!
The distinctions between script and calligraphy, and how to use them to your advantage. Go with the flow!
The capacity to express a compelling and memorable message through rhythm, space, and style. Learn type poetry and put it to use!
How to make a logo using bespoke writing. This is the moment you’ve been looking forward to!
In addition…
The lettering dos and don’ts. Avoid repeating previous mistakes and embrace the challenge of continuously producing excellent new work!

This course will provide you with the typographic knowledge you need to alter letterforms with ease and help you develop your own style!

What exactly is included?

37 video lectures, including play-by-play screen screenshots of my working thought process.
A booklet detailing the whole lesson, with worksheets for reference and other subjects not addressed in the videos.
A collection of useful resources for further study and discovery, including connections to books, articles, and websites.
Here are links to all of my suggested tools and technologies to get you started!
All students who successfully finish the course will get a custom-designed lapel pin recognizing their newly acquired skill in custom lettering. This isn’t your average minor league participation award; it’s something you’ll be pleased to wear! I GUARANTEE IT!

So, what’s the plan?

A History of Typography — We’ll talk about the evolution of written language and typography as we know it today. Before you start developing anything of your own, I feel it is critical to understand your roots!
The Anatomy of a Letter – What is type? What are all the moving pieces in custom lettering, and why are they important?
Letters in History — We’ll talk about how ornamental writing came to be and why it’s so significant in branding and design.
Tools of the Trade — What do you need to get started with hand lettering? We’ll talk about it, and I’ll provide you links to where you can buy everything!
Learning the Classics — This is one of the most significant parts of the lesson.
It teaches your body to think in letterforms!
Changing Letters by Hand or Computer — How can we put our tools to use to start producing unique type? We’ll also talk about everyone’s favorite topic: LIGATURES!
Scripts and How to Use Them – What is the origin of script style? What are your plans for it? How can you improve it? We’ll cover everything!
Understanding Type Systems — There are so many great styles in lettering; we’ll learn how to combine them together to enhance your work.
Rhythm, spacing, and context — One of the most appealing aspects of letters is how expressive it can be. We’ll discuss how to get the most out of it!
Logo Design – How do logos effect everyday life? How can you get a piece of that?!
Custom Lettering for Branding — We’ll go through the rules of custom lettering for branding. What is the limit? What isn’t going far enough?
The Pitfalls – Once you’ve turned into a lettering enthusiast, you’ll run into several frequent problems. We’ll figure out how to prevent them!
Experimentation is the key to defining your style!

Throughout the course, there will be SEVEN tasks. Each is meant to focus on distinct aspects of learning the art of lettering.

You are allowed to complete the course at your own speed in order to optimize your time!

Introduce yourself to Jon Contino.

Jon Contino, a New York native, is one of today’s most important designers. His unusual aesthetic approach combines old-world whimsy with a modern, minimalistic sensibility, resulting in a distinct personality that has been emulated time and time again. Jon’s tireless efforts continue to blur lines and influence contemporary trends in many aspects of the creative business. He has garnered countless honors for his blend of old and new world aesthetics and continues to attract the interest of major scale agencies and organizations such as Nike, MillerCoors, American Eagle, Coca-Cola, 20th Century Fox, AT&T, and Sports Illustrated, to mention a few. Jon lives in New York with his wife, Erin, and daughter, Fiona, where he runs a full-time studio and also works as creative director for The Hidden Sea, brand manager for Past Lives, and creative director of his own clothes and accessories line.

Course Contents Chapter 1 — Introduction to Typography and Lettering Foundations

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1.1 — Introduction to Typography & Course Welcome (1:14)

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1.2 — Language and Type History (3:27)

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1.3 — Language Decoration (4:59)

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1.4 — Letterform Anatomy (6:06)

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X-Height: 1.5 (1:44)

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1.6 — Monitoring (2:17)

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Kerning 1.7 (2:12)

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1.8 — Outstanding (1:51)

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1.9 — Copy vs. Display (2:03)

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1.10 — A Historical Overview of Custom Lettering (2:35)

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1.11 — Business Tools (6:46)

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1.12 — Mid-Semester Assignment (2:05)

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1.13 — Creating Muscle Memory (3:32)

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1.14 – Helvetica from the Classics (8:05)

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1.15 — Garamond — The Classics (14:41)

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1.16 — Century Schoolbook: The Classics (12:56)

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1.17 — Bodoni’s Classics (4:22)

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1.18 — Lust, a New Classic (6:52)

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Lowercase Letters 1.19 (9:26)

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1.20 — ASSIGNMENT — Tracing and Memorization (2:15)

Chapter 2 – Letter Customization by Hand and Computer

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2.1 — Letter Personalization (1:22)

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2.2 — Using a Computer to Change Letters (9:07)

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2.3 — Manually Altering Letters (16:39)

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2.4 — Advanced Personalization (10:51)

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2.5 — ASSIGNMENT — Create a Short Phrase (0:59)

Script Letterforms (Chapter 3)

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3.1 — Scripts and Their Applications (4:17)

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3.2 — Calligraphy vs. Scripts (7:25)

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Brush Scripts (3.3) (12:14)

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ASSIGNMENT 3.4 — MASTERING SCRIPTS (1:54)

Lettering Layouts (Chapter 4)

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Style, Rhythm, Spacing, and Hierarchy (4.1) (2:34)

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Type Systems (4.2) (8:08)

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4.3 — The Rhythm (5:58)

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4.4 — Setting (5:17)

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4.5 — ASSIGNMENT — Secure it! (2:09)

Chapter 5 — Creating Logos

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5.1 — Logo Custom Lettering (1:34)

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5.2 — Creating a Logo (12:13)

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5.3 ASSIGNMENT – CREATE A LOGO (2:46)

Chapter 6 — Lettering Dos and Don’ts

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6.1 — Dos and Don’ts: Common Lettering Mistakes (3:15)

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6.2 — ASSIGNMENT — Experimenting and Going Above and Beyond (3:39)

Internet Marketing Training

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