Kyle Sulerud – AdWords For Local Businesses

Kyle Sulerud – AdWords For Local Businesses

Archive : Kyle Sulerud – AdWords For Local Businesses

Only local company owners and marketing agency owners are eligible….

You may now obtain a detailed step-by-step method for growing sales and receiving more quality leads from AdWords… without spending too much per lead or paying Google more than necessary.

This program is NOT for: tech companies, ecommerce, applications, online services, coaches, writers, or any other business that Google AdWords prohibits (tobacco, firearms, MLM, etc).

This course is intended for small company owners and marketing agencies that wish to set up and manage campaigns for local businesses. Perfect for any sort of company that would typically be seen in the yellow pages.

Here’s a Look Inside the AdWords For Local Businesses Training…

How to improve the effectiveness of your ad extensions. This is possibly the most underutilized campaign optimization approach accessible, yet when done right, the results may be spectacular. The reality about AdWords income demographic targeting, and why it may not be the panacea for reaching clients with a given income level. What to do with your “thank you” pages to boost purchases right away. Most business owners overlook this page, yet it is one of your website’s most significant pages and should be handled as such. Important remarketing campaign parameters, as well as why there are some significant discrepancies between the suggested settings for search campaigns and remarketing ads. My own unique approach to create very effective remarketing advertisements that don’t require you to design or write. An AdWords ad structure that allows you to engage the dialogue that is currently taking place in your prospect’s thoughts. This is one of the most effective methods for converting a prospect into a paying customer. The only way to show adverts to folks who live outside of your location’s target region. This traffic is mostly useless, but you’ll learn how to target the small fraction of it that IS worth paying for in order to create more leads from your campaigns. If you use location extensions, there is ONE option in Google My Business that you MUST alter. Few people do this, but it is critical if you want to identify which of your leads are originating from AdWords. (People have lost clients as a result of not being aware of this one small setting!) The two questions you must address while creating your keyword list… If you neglect these queries, the quality of your traffic will deteriorate. Where to locate all of your account’s “default” settings, which are hidden behind dropdown menus and buried in tiny little holes. Google wants you to ignore these options, but you’ll learn which ones to tweak, which to ignore, and which to test if you want to survive in the more competitive and shark-infested AdWords waters. How to keep your advertisements relevant to whatever people are searching for, WITHOUT creating a new ad for each term. On fact, by following this simple approach, you can set up all of the advertising in your account in less than 10 minutes. You may utilize two incredibly successful recipes for your sitelink extensions. Use one of these to ensure that you are getting the most out of this helpful AdWords ad plugin. How to determine which phone calls originate from your call extensions. If you set this up incorrectly, you may have no clue how effective your advertising are since Google will not disclose the majority of your calls. Examples of money-sucking keywords that should never be used in your ads, and how to avoid them as ruthlessly as a wealthy avoids paying taxes. A technique for transcribing and categorizing the good keywords that are already floating around in your thoughts (and some that are buried deep inside your subconscious). With this technique, you’ll be able to cut your keyword research time in half. A method for generating and organizing remarketing lists. Yes, you do require more than one basic remarketing list! Learn how to define your lists precisely so that your remarketing advertising have the most potential impact. When improving your AdWords campaigns, there are several levers to pull. See when and where to withdraw them so you can optimize the performance of your advertising whenever an opportunity comes. The location targeting trap, which allows Google to show your advertisements to individuals outside of the locations you’ve specified, forcing you to pay for visitors from all over the world. Most advertisers are unaware that they are making this error. Learn where to look for this trap and how to disarm it. Three questions to ask when creating a budget for a new campaign to prevent guessing and get things started on the right foot.
How to address “budget-constrained” campaign concerns. This is a good indication for the campaign, but it is not fatal. When you notice this warning message, learn the specific steps to follow to enhance the effectiveness of your campaign. Advanced location targeting tactics utilized by the world’s best AdWords marketers but seldom employed by amateurs. You’ll receive a full system that you can use to implement these precise targeting tactics in your own account, step by step.
The very worst method to write ad extensions. Almost everyone does this, but it doesn’t help your advertisements and may even harm them.
The two most popular ad addons that you should NEVER utilize. This is based on considerable testing, and you can save yourself a lot of time and effort by just learning from my results and implementing what you’ve learned to your own campaigns.
The “catch-all” keyword approach and why it may be both hazardous and productive (and how you can minimize the risks for your own selfish benefit).
How to configure your AdWords links so that you can send TONS of useful data about EVERY CLICK to Analytics and other systems…keywords, ad position, network, device, and more!
The only way to really split-test your advertising 50/50. This was previously difficult since Google’s A.I. would begin to favour one of your adverts, skewing your results. BEFORE enough data was collected to determine a winner…even if you requested Google not to! But there’s a little-known option that allows you to perform a real 50/50 test, and you’ll learn how to use it to take control of your split tests.
Every “recommended” and “advised” setting should be avoided. Google will try to shove a lot of crap down your throat, but it’s perfectly fine to say “no.” (You SHOULD say “no” a lot of the time if you know what else to do.) Not only will you learn when and when to say “no,” but you’ll also learn what to do instead.
The only method to have your ad appear on the Google Map “3-Pack” (when you see an ad here, it becomes a “4-Pack” since YOUR ad is on top).
You may use these 11 tried-and-true formulas while writing your adverts. Never be at a loss for words in your advertising again – simply choose a formula, follow the examples, and begin creating compelling ads that people can’t help but click on.
When your business is closed, the greatest thing to do with your advertisements. If you get this incorrect, you’ll either lose out on fantastic sales opportunities…or overpay for them.
You must SKIP the campaign setup stages while building your campaigns. This will not only save you time, but it will also rescue your campaigns from nearly certain failure.
The “high to low” approach for determining whether your keyword targeting is too broad, and how to rapidly correct it if it is. This will assist you in eliminating irrelevant traffic even before you pay for it (and without the need for additional negative keywords).
The most underutilized sort of negative term that every local company should be utilizing, and how spending seven minutes addressing this omission might be more satisfying than playing “7 Minutes In Heaven” in high school.
The parameter you must update to guarantee that your advertising are seen by the biggest number of people feasible. (If you leave the default option, Google’s algorithms will decide when and when not to show your advertisements… and the methodology they utilize is NOT designed to assist YOU.)
Why the “Keyword Broadness Spectrum” is the simplest paradigm for dealing with ‘too much traffic’ and ‘not enough traffic’ issues. This is traffic optimization at its finest.
·
Campaign settings that are too wonderful to be true…because they are. Enabling these “opportunities” might mean spending weeks (or even months) putting your efforts back on track.
·
How to use my free Keyword Burst program to take a simple keyword list and produce hundreds of combinations and variants at the click of a button. (Also, how to get Google to filter this list for you… You’ll be left with a clear list of highly relevant “buyer-driven” keywords that the competitors cannot duplicate.)
How to get Google to stop using stuff in your advertising that you never requested for (you may not even be aware of this because they don’t inform you!). If you do not compel them to stop, they will continue to do so without your permission…but there is a method to tell them “no.”
When optimizing your campaigns, there are nine critical settings to consider. Just changing one of these can result in much improved outcomes. When you know what to look for, tweaking all nine can give enormously greater results…results you didn’t even realize were attainable.
A way for studying your rivals’ advertisements to ensure that you aren’t simply another red and white striped shirt in a Where’s Waldo book full of Waldos. Make your ad stand out in order to attract more clicks, leads, and purchases.
The only two bidding techniques I employ (out of eight viable alternatives) and the ONE approach I employ 98% of the time. Discover why this method is superior to all others.
The ultimate “traffic sculpting” strategy that assures the proper ad appears for the right term every time (so your campaign works like you intend it to). Even if you are familiar with this procedure, it might take you hours to set up correctly… So you’ll also receive (for free) software that accomplishes it for you in seconds.
A clever approach to take advantage of all the nasty Google reviews your competitors have gotten. This is perfectly ethical, will not annoy your competition, and will have you wondering why you didn’t do it sooner!
How to strike the correct balance with your remarketing advertisements so that consumers don’t forget about you but also don’t feel inundated to the point where they don’t see your ads any longer.
You should be mindful of the bidding paradox, which will result in LESS traffic even if you INCREASE your bids. When you discover you can receive more traffic just by dropping your bids, you’ll hit yourself in the face.
How to leverage campaign data to identify what your consumers are currently searching for and start targeting these search keywords more deliberately…giving you more control over your advertisements and targeting.
The most aggressive method Google attempts to manage your account without your consent (and how you can recognize and resist this brazen abuse of power so you don’t end up licking Google’s boots).
The quickest approach to add negative keywords to your AdWords campaign is to look at what millions of people have previously searched for on Google. Do this BEFORE you begin your campaign and BEFORE you pay for any unwanted traffic.
The targeting method I use to target broad, one-word phrases while still making a profit (while also gaining valuable intel on my customers).
The most overhyped AdWords feature that should never be used. Thousands of dollars have been spent testing this, and the conclusion is unequivocal: “Do not use it.” Simply skipping this function and focusing on other vital things can save you a lot of time, money, and frustration.
Simple methods to utilize Google’s Keyword Planner to uncover all the first keywords you need for a campaign in a matter of minutes (not hours).
Discover precisely what you should be doing in the early hours, days, and weeks after launching a new campaign. It isn’t rocket science, but it isn’t false flat-earther science either. During these vital stages of your campaign, a little critical thinking guided by the guidelines you’ll receive from this course can set you on the proper track.
How to manage your AdWords dashboard so that you spend your time focused on ONLY the areas that are important to you. This is more significant than most novices think and may save you heaps of time while helping you generate greater results from your efforts.
When, why, and how to employ pricing and promotion extensions in your advertisements. These aren’t always a smart idea, but when used appropriately, they are two of the most potent AdWords ad extensions available.
The “so you can” ad writing model and why it works so well. (This isn’t a rephrased Obama campaign slogan; it’s a model based on basic human psychology and decades…if not centuries…of advertising study and experience.)
The most crucial thing you should do EVERY TIME you go into your AdWords account. You’ll learn not just what to do, but also how to do it in order to maximize campaign effectiveness and regularly create more leads and revenues from your advertising.
How to keep your remarketing advertising from appearing on useless (and even humiliating) websites. This is a more frequent problem than you may believe, and resolving it is straightforward once you know how.

When you sign up for AdWords for Local Businesses now, you will also have instant access to my:

Marketing Agency Training to “Gain More Clients”

Where You’ll Find…

Seven main sorts of businesses to avoid while working for clients. These are the most likely to fail, which means your time will be wasted and your consumers will be dissatisfied. I’ve made many of these errors myself, and now you may benefit from my blunders. How to evaluate your own skill level when speaking with big-budget prospective clients to avoid jeopardizing your reputation and getting in over your head (and how to gain from these prospects even if you’re not experienced or confident enough to help them.) You can join or visit local business organizations full of business owners that sorely need your services (and specific groups you should avoid). You don’t have to pay a dime to reach out to these organizations, and they may be a great source of new clients.

•  The number one red flag that will virtually guarantee you can’t keep a client happy…even when you are producing above average results with their AdWords campaign. You can’t keep everyone happy, but the most important person to keep happy is yourself and you can do that by noticing this red flag and running the other way. 
•  A behind-the-scenes look at how I started a small local FB group that has since brought me new clients, partnerships, and local notoriety among business owners. (This is the same method I used to start my AdWords Marketing Strategy group that grew to over 5,000 members within a year.)
•  The “Practice Post” method for finding new clients. Copy & paste this exact post onto your social network profiles and you could have a new client within a week. In fact, Fernando used this method to land his very first paying AdWords client… 

The Marketing Agency Training Also Reveals…

•  How to reach out to friends and family members to find clients, WITHOUT trying to sell them. The goal is not to get your friends signed up as clients…it’s to find out who THEY know.
•  The LinkedIn hack that will draw more attention to your profile and will even help to skew Google search results in your favor when prospective clients are searching for you. 
•  The difference between “passive” “reactive” and “orchestrated” referrals, and what they can mean for the longevity of your business.
•  Five things to scrutinize when determining if a client will be worth your time. One difficult account can easily take up more of your time than five easy accounts, and you’ll discover exactly what to look for in a client before you ever accept payment. 
•  How to properly position yourself and your agency so you don’t suffer from the “me too” syndrome that is plaguing the marketing industry and costing you clients.
•  How to set reasonable expectations for your clients so you don’t sacrifice your reputation or your sanity…while also making sure you don’t scare them away (even if you’re an absolute beginner). 
•  How the “Yellow Pages Test” can simplify your AdWords management business and allow you to take on more clients than you ever thought possible.
•  An easy way to approach businesses you already have relationships with (as a customer, client, patron, etc.) and get them interested in your services. This is perhaps the biggest untapped source of clients at your disposal, and you’ll discover exactly how to tap into it. Roy used this method to start working with his deck contractor client… 

Here Are Some More Secrets Waiting For You Inside The “Get More Clients” Training…

•  Six questions that will tell you if you have an ideal client on your hands, or a train wreck waiting to happen. You need to filter your clients early so you don’t get bogged down trying to please everyone but yourself.
•  How to leverage the success you’re having with your existing clients to generate more leads and referrals. You’ll discover exactly what to say to your clients to ensure they recommend you every time they have an opportunity. 
•  The seven factors that define MY ideal client. This template allows me to run a 6-figure agency serving happy clients that I love working with (while also having time to produce training material, help other agency owners, and still spend the majority of my time with my family.)
•  The “Value Stacking” method for getting clients from online groups and forums, without pissing off the group owners and getting banned.
•  Four important questions to ask about any industry you are considering building campaigns for. The answers to these questions could mean the difference between a walk in the park and an epic disaster, and they’ll take you just a few minutes to answer.
•  How to find “easy win” clients that are easy to work with and easy to keep happy. Ignore this advice and you’ll be making this business a lot harder than it needs to be. 
•  The exact post I made in someone else’s FB group that netted me two new clients (and is still generating likes, comments, and messages more than a year later). This was before I had a course, before I had my own FB group, and before anyone knew who I was.
•  And much, much, more!
• BONUS #1: 
• LIFETIME ACCESS TO MY PRIVATE 
• BUSINESS BUILDER MASTERMIND GROUP
• Get all of your questions answered by me and my other students…
• The group is full of A-Level players, all bringing value to the table.
• This is different from all the public FB groups you are in.
• BONUS #2: 
• CAMPAIGN & AGENCY CHECKLISTS
• Customer Research Questions
• Gather information to help you with the campaign. Ask these questions on a phone call, multiple calls, or over a series of email. I don’t recommend sending this entire list to a customer as it can be overwhelming and the answers won’t be as good as they should be.
• System Access Checklist
• Before you start working on a new client’s campaign, make sure you have access to all these systems. You will face roadblocks later if you don’t get access to these systems now.
• Preparing For Action (3rd-Party Integrations)
• Now that you have access to all the systems you’ll need, make sure they are integrated so they all work together in beautiful happy harmony. It’s like a hippie commune of systems!
• Pre-Launch Checklist
• Make sure you didn’t make a stupid mistake while setting up your campaign. Complete this checklist before starting the campaign and you’ll be A-okay. 
• Campaign Optimization Checklist
• Now you’re ready for the fun part! Use this checklist to help you optimize your campaign, discover what is (and isn’t) working, and improve your results.
• BONUS #3: 
• KEYWORD BURST SOFTWARE
• BONUS #4: 
• AD COPY GENERATOR SOFTWARE
• BONUS #5: 
• “THE BIG BOOK OF ADWORDS ADS”
• Every ad appeared in the #1 position in the city it was found.
• See the good, the bad, and the ugly. Quickly get ideas, see which ads stand out, and which ones are easily ignored. 
• This is the ultimate swipe file for serious AdWords marketers.
• BONUS #6: 
• 80/20 Fast Track Roadmap
• If you’re brand new to AdWords, this is your guide to the most important lessons in the course, so you can start running ads today.
• This roadmap takes you through the most important 20% of the course. The stuff that’s gonna give you the biggest bang.
• If you’re lazy (I’m not judging), you NEED to start with this 20%…it’ll be enough to get you up and running right away.
• Then you can go back and work through all the lessons, once you start to see how everything works.
• BONUS #7: 
• ACCOUNT AUDIT FORMS
• BONUS #8: 
• “Elite Conversion Optimization” Course
• BONUS #9: 
• ????????????????????????????
• Here’s the dealio…
• This is already THE course for AdWords lead generation.
• BUT there is still more content I plan to add.
• Because AdWords is constantly changing, I may never feel like the course is 100% complete.
• But don’t worry…as I add new lessons to this course, you will get access to all of them.

COURSE CONTENT