Maria A. Andros – Video Conversion Formula

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Finally, one of the most successful video marketers reveals all of her secrets…

Who Else Wants to Harness the Power of Online Video to Quickly Increase Profits, Drive More Traffic, and Bring in New Customers?

Learn How to Produce, Shoot, and Publish Your Own High-Converting Video Content: Attract Highly Targeted Traffic, Grow Your List with Subscribers, and Turn Your Viewers Into Followers, Fans, and Loyal Lifetime Customers…

Hello, my name is Maria Andros, and welcome!

Today is the day you decide whether or not my Video Conversion Formula training and mentorship program is suited for you.

It’s almost 2011, and I’m sure I don’t need to “SELL” you on the potential of internet video marketing. I have a feeling you’re already knowledgeable and intuitive enough to recognize where internet marketing – and ALL marketing – is headed… and you ACKNOWLEDGE this chance as the golden ticket we’ve been given to produce outcomes in our company.

That’s why I’m not going to try to persuade you by insulting your brains or playing on your emotions. That’s not my style in the first place.

We’ll cover two topics on this small, plain web page. First, I’ll explain what the Video Conversion Formula Training and Coaching Program is and what you’ll get as an elite member. Second, I’m going to tell you who VCF is for and who it is NOT for, just to make sure everything is clear.

WHY do I believe the VCF is unlike anything anyone has ever taught? The Formula is all about quickly establishing yourself as a high-value, premium-priced brand in your industry by leveraging the persuasive power of video.

I’ll teach you how to use video to start developing your email list and attract more traffic that translates into new clients. They are not just customers, but also followers, supporters, and friends.

But, before I go into detail and clarify what I mean…

First, there’s something you should know about me. To be honest, I used to feel somewhat ashamed by my rapid success with video. It’s strange, isn’t it? But the issue was, I saw all these field leaders who had a lot more experience and had been doing this for a long time. I didn’t feel like I’d done my part. But do you know what I discovered? NO DUES ARE REQUIRED.

Why I Can Teach You Video Marketing (From My Experience):

I was living in rainy Vancouver, Canada, just three and a half years ago, working a dull 9 to 5 as a make-up artist, making a meager $50,000 per year. I realize that’s somewhat over average, but I despised having to exchange my time for money and not genuinely providing value to anyone’s life.

Following the Formula, I was making a six-figure salary in a year and a half; I resigned my job, packed my belongings, and relocated to sunny Los Angeles, California.

According to one source, almost 70% of online marketers have been in the industry for three years and make less than $1000 per month! That’s when I knew my Formula was a major time saver!

The Formula was then utilized to produce my first product launch. At $2497, this was a PREMIUM priced course, and I sold out TWICE. In less than four months, I sold over half a million dollars! All thanks to the Video Converting Formula’s conversion capabilities.

That’s why I couldn’t stand on the sidelines any longer, seeing so many individuals with genuine abilities and ability struggle with video. So, little over a year later, I felt it was TIME to return and teach the next generation of clients my keys to quick video success.

When you learn that the more you practice producing films, the better and stronger you get, the benefits are considerably larger and possibly life changing. It’s unavoidable; there’s no way you can’t improve when you stick to a tried-and-true method. And when you SHARE those films with others, they can SEE how you improve. They demonstrate your knowledge and competence.

I’m going to teach you things about video that almost no one has ever had the experience or knowledge to show you. So the first thing you need to believe in is my proven track record of success with video, as well as the value of being mentored by someone who has already traveled the journey and is now returning to teach you precisely how they did it.

And to be successful with video, you don’t need movie star looks or a radio-perfect speaking voice… You CAN SUCCEED BY JUST BEING YOURSELF!

At the time of writing, I’ve had over 1000 comments on the free films I posted a few weeks ago. Despite the fact that 99% of them were good… I’ve also heard some of the nasty, LIMITING remarks made by others.

Some people believe that in order to be successful with video, you must have a Hollywood face and figure. They believe you must have great composure and speak like a TV news anchor.

If we were discussing a Hollywood film or a popular television show, then YES, those details would be important… However, the INTERNET is DIFFERENT. People want to interact with other REAL PEOPLE online. And the Formula teaches you how to be real and confident enough on video to demonstrate how much value you can provide.

Because you’re not a perfect-looking model with an expensive wardrobe, they know you can connect with their difficulties and give real answers. You’re as genuine as they are. And it doesn’t matter what you look like, how you speak, or how old you are…

The formula DOES WORK. It worked for me, and it is now working for the people I’ve taught it to. We don’t have any supermodels, as far as I know (albeit they’re all lovely people). We have people of different ages, sizes, genders, and degrees of competence… Not only will the formula work for you, but as your teacher, I will provide you with everything you need to put it to use in your business.

Video is similar to having your own show, only you get to do it YOUR way. Look at my training series; I did the OPPOSITE of what the “gurus” did in their videos, and I talked from the heart. What do you think? It succeeded; people were interested in my coaching program before they even understood what it was. Your success with video is not dependent by your appearance. Consider Oprah; she is the richest woman in the globe, and she defied all odds. Is she flawless on camera? No, she’s not slim, and she doesn’t look like everyone else. She got successful because she had the STRENGTH to simply GO FOR IT. Your success with video is dependent on speaking from the heart, feeling you have something to say, and that what you say matters.

What Exactly Is a “Video Conversion Formula”?

“Customer Channel” Module 1

We’ll start the Video Conversion Formula at the top, where your attention should be. The Client. That is the one individual who determines whether we succeed or fail. My approach is different from what you’ve seen previously.

Many internet marketing courses will SAY that the customer is important, but they will start with traffic, list-building, content creation, and so on. Those subjects just sound more appealing… and they ARE, and we WILL deal with them.

However, the Video Conversion Formula is all about RAPID development of your video conversion skills, which necessitates doing things in the correct order. And the customer comes first in the formula.

This is due to the fact that conversion is all about giving people what they want. That is why, according to most marketers, content is king. But if CONNECTION is Queen, then CONTENT is King, and in this module, I’ll reveal all my secrets for tailoring your content to your perfectly matched prospects.

This allows you to quickly identify your ideal customers and establish a deep, powerful connection with them. These are the BEST kind of people to build your list with because they like you for YOU and they will buy what you promote and endorse over and over again.

In the Customer Channel, we identify them, attract them, and get them excited to watch what we create for them in our videos. Here’s just a taste of what’s inside:

•Evaluating Your Niche – This is where we take the entire internet population and begin drilling down till we have a well defined small niche so you can convey a message directly to your most profitable prospect…
•Video Marketing “Psychology 101” – This is where we utilize science and subtlety to get inside your target prospect’s head and worldview and uncover what makes him or her tick and move them to take action…
•Creating Your Customer Archetype – We’ll profile your prospect here so we know who is most likely to convert. We’re discussing demographics and specifics so that when you speak in your videos, you know precisely who you’re speaking to….
•Determining Your Customers’ Trigger Points – If we want your viewers to act on your offers, we need these critical characteristics that press their buttons and urge them to act – click here, subscribe immediately, add to basket. Their command is your wish.
•Speaking Your Customers’ Language – Success is dependent on knowing the correct phrases to use to entice your prospects. I’m not just talking about slang here; this is about the language of needs, anxieties, and desires, and you’ll learn how to capture them on screen…
•Video Squeeze Page Scripts Parts 1 and 2: It’s all about the tease! They know you offer more than you take when you deliver on your squeeze page promise and surpass expectations. When customers buy from you on time, you demonstrate that their money will be wisely spent!
•Attracting Your “Video Tribe” -We’ll identify the “tribal markers” that your target audience employs and build your own video tribe within your specialty. When they perceive that your other customers are similar to them, they will want to join you and put their faith in you as the head of your tribe…

“Video Production Channel” Module 2

This lesson focuses on improving the quality of our videos through production and editing. This is about what we can accomplish before and after you shoot your films.

This channel will teach you how to choose the correct equipment and software for YOU to convey your individual message to your specific market. And we will go deep enough to cover ALL of the fundamentals, but we will also go far beyond that.

Consider how your videos will compare to ANY rival when you can generate that professional “Hollywood” look for yourself while THEY must spend tens of thousands of dollars on a videographer to achieve the same outcome.

However, even at the most basic level, you will have all the tools you need to make your films seem professional – and the sky is the limit here. I’ll teach you how to make them such that they’re both easy to build and entertaining to watch.

•Video Cameras & Equipment 101 – It’s simple to pay WAY too much or get WAY too few features if you choose your gear without help… Learn the “must haves” and “don’t needs” for video marketing projects to avoid wasting money or time.
•Setting Up Your Video Studio – This is where my expertise comes in handy – I’ve tried so many different setups and taken over entire rooms of my house to create a space to film that had everything I needed. Save yourself the trouble and let me show you mine.
•Video Indoor Lighting Fixtures – The video shows rather than tells. However, if you film indoors without lighting, you won’t be able to show them anything in the dark! Professional lighting is expensive, but I’ll teach you how to frighten away the shadows and shed a light on your interior shots.
•Simple Script Writing Method – In this training video, you’ll discover my simple script writing system, which will help you train in the dojo and increase your belt level as you work your way up to becoming a Video Black Belt. You’ll discover techniques for creating various sorts of videos that appeal to your target demographic and may rocket your internet business to the next level when used effectively.
•Teleprompter Shortcut Techniques – Do you think I remember these sentences from my videos? I’m flattered, but I utilize what politicians and newscasters do: a teleprompter! Learn how to use one without looking at it. As though you’re reading from a screen.
•Easy Video Editing and Effects – Most video editors have fancy effects that you may use to spice up your video. The issue is that if you don’t understand the language of video, you may come out as an amateur. Learn to utilize effects to ADD rather than subtract.
•Screen Capture Video Editing – PowerPoint has its uses, and this is where I show you how to conduct screen capture correctly. You’ll know what software is required AND how to use it, whether it’s a slide presentation or a complete full-motion on-screen instruction.
•Web Rendering Ready – Video production gurus require hundreds of audio/video/resolution/outputs… Even as the “queen of video marketing,” I ignore 99% of them. I show you the basic settings that consistently produce the greatest results.

“Content Channel” Module 3

By the end of this lesson, you will have all of the necessary tools to develop your video squeeze page and start building your email list. We’ll even go through how to create a high-converting opt-in video for your website. Don’t worry, I’ve got your back.

As previously stated, Connection is Queen, but don’t forget that Content is still King. Both are required for effective conversions. If you’ve ever struggled to create captivating material, you’ll be surprised at how simple it is when you use the Content Channel.

Here’s why creating appealing content will be a breeze for you: now that we know who your target consumer is… We can consciously stimulate their desire and interest while also making them feel at ease and safe with you. This makes it normal for them to look into your offerings and recommendations without hesitation.

So now it’s time to pique their interest and deliver them what they came for in the first place. High-quality stuff. The key of content, however, lies in more than simply the “basic elements” that everyone adds in their material.

It’s all about the little seasonings and spices you can add to the mix to make your movies WAY more delectable than the competition.

It’s all about matching their TASTE; you don’t want to serve hot dogs when they anticipate caviar. And you don’t want to serve them a light appetizer if they’re ready for a five-course meal.

But now that we’ve spent time in the consumer channel, we’re well positioned to deliver them exactly what they’re craving. These are my recipes for producing high-converting content that will increase your revenues.

•Filming Your Lifestyle Video – As we create our video series, we want to create a window that shows the prospect their own future of success and doing cool things – so show them the life they want…
•MindMapping Your Video – A good video gives your prospect all the directions they need to follow you… but make sure they can actually follow your breadcrumbs from freeline to purchase; you need to map it out ahead of time…
•Creating Your Freeline Content – Create powerful videos designed to be shared and spread virally, totally free for your prospects – but also designed to make them think “Wow, if this is what they give me for FREE, their premium stuff must be AMAZING!”
•PowerPoint Video Magic – In this training video, I’m going to show you the best ways to create PowerPoint videos that keep your prospects engaged. You’ll learn simple yet effective effects that make a big difference in the overall quality of your content and presentation. Your customers will thank you for it.
•Fast Video Interview Formula – Interviews are instantly engaging and entertaining content. And when you use this formula, not only do you get an automatically enjoyable video, but you get instant positioning as an expert with connections…
•Video Testimonial framework – We can’t let your prospects love for your content be silent! Word of mouth is the most persuasive kind of marketing, so we mobilize your happiest viewers by capturing the praises they sing on video and helping them spread.
•Creating Your Website Video – In this training video, we’ll create a structure for you to create your intro videos for your website. We’ll take your customers secret language and we’ll create a video based around tangible benefits and solutions. You have less than 10 seconds to make a good first impression, so why not give your prospects what they’re looking for.
•Video Copywriting 101 – Passive videos don’t convert. The difference with scriptwriting for video marketing is that while you want to leave them satisfied, you ALSO want to leave them hungry for more because that’s how you create videos that cause ACTION…

Module 4 “Character Channel”

Now we move forward to the Character Channel. ONLY after you do the work to figure out your customer identity, their needs, and their desires… Only THEN is it time to work on the character you will portray on video. You will be playing yourself in a way, but in this module, I’ll show you how to accentuate your character to reflect your audience’s values and preferences and deeply resonate with them.

We’ll be designing your own unique video style, because knowing your ideal customer is only HALF of the equation, when it comes to video. In this module you’ll know exactly how to create connection and connection equals cash flow.

There’s a balance between having your viewers feel like you get them and understand them, while at the same time viewing you as an expert.

When you implement this strategy, you become the bridge that connects them to the content they need to solve their problems. And it’s vitally important that you master this so they see you not as a pushy salesperson, but as a trusted advisor and a reliable provider of premium, USEFUL information.

Every video you create and share is going to act as branding for you and your business. When you create your character just right, that branding creates a snowball effect. See, when they watch you in one video after the other, they aren’t just viewers anymore – they transform into followers and FANS.

•Creating Your “Video Brand” – You want to turn your target prospects’ heads and get their full and undivided attention. The trick is to know what they’re looking at already and know how to make you stand out from that crowd…
•Launching Your “Intro Video” – Every video you make is a branding opportunity. This little trick will give your videos a signature that lets people instantly know your videos when they see them. They get conditioned to think “I like this show!”
•Creating Your Super Hero Story – there’s no more compelling story than the journey of the reluctant hero. They want to know that you’ve braved the odds and taken the risk for them, so you can come back and save their day with your super-expertise…
•Designing Your “Video Series” – Speaking of shows, marketers know multiple messages CONVERT. That’s why we’ll create a content series and make a “channel” so whenever your viewers want more great stuff; they know they can tune in to you…
•Building Rapid Rapport & Trust – As we interact more and more with people through our video work, we have a chance to share details we have in common and show them the qualities we have like trustworthiness, over-delivery and passion to help them…
•Customizing Your YouTube Channel – Speaking of channels, you can utilize the most popular and powerful video sharing network on earth for free. But there’s no user manual for using YouTube to build your personal brand – until now…
•Your Facebook Video Fan Page – But what if your viewers want to go beyond being a follower and they want to connect deeper. Heck yeah! We give them the opportunity to even become your FANS and FRIENDS on Facebook and to share your videos with their friends to get you in front of more people…
•Choosing Your Theme Music – want to set the tone? We’re conditioned by movies and TV to have emotional response to the combination of video and music together, and you can use that same compelling magic yourself…

Module 5 “Traffic & List Building Channel”

Many other teachers out there might say to START with traffic, what are you supposed to DO with traffic when you don’t connect with people through your videos? Remember? I told you that if you want to do this right, you CAN get bigger results FASTER than anyone else, but you CANNOT skip steps. It’s Wax on Wax Off

When you trust in the formula and follow it to the letter, you know who your prospect is, and what they want – you know what matters to them.

So when you get traffic, they see EXACTLY what they’ve been looking for and they can’t subscribe to your list FAST ENOUGH.

This gives you a MASSIVE advantage over the million marketers who are scrambling for traffic to send to mediocre content that leaves their potential prospects disappointed. That’s when you arrive on the scene with your visionary videos, and they are the breath of fresh air they’ve been longing for.

Imagine when every one of your videos acts as branding for you and your message, where you start the conversion process on your prospect from the very SECOND they watch your first video. Wouldn’t you want people to FIND those videos and send them massive traffic?

This Channel is all about how to do exactly that. Connect your super converting videos together into a traffic and list building machine, and put them in the right places where they will get traffic, provide SEO & Traffic benefits, and spread your brand all over the web.

•Video Keyword Research – Did you know that the people who are searching for video solutions to their problems use a different set of words than your average web surfer? It’s true, but when you speak their language, that view counter will go up and up and up.
•Video SEO & Traffic Formula – Just like with any piece of web content, video isn’t automatically optimized to get rankings and search traffic. You have to play with a few bits and pieces to get it right and I show you exactly how.
•Optimizing Your YouTube Videos – the biggest video site in the universe WILL be a part of your traffic plan, and here is how to cater your content to get YouTube to work for YOU. Even though it’s a special effort, the results justify this extra effort.
•Video Distribution & Traffic Technique – In this training video, we’ll look at how to distribute your videos all across the web, to get you more traffic and views. I’ll show you the sites and software that I use, and recommend to take one video, and publish it instantly to DOZENS of video sharing and social media sites, saving you HOURS worth of your time.
•Video Backlink Building – None of your videos are “throwaway” content like some backlink getting text content is. Videos get links back to your money site, but each video will get links too! And since each video builds your brand, the more links the better.
•Video Outsourcing – Even though video is highly personal and requires YOUR input to create and produce, a LOT of the traffic getting aspects CAN be outsourced safely. This lets you do spend your time doing what you do BEST – creating more video content.
•Video Spit Testing – Once you’ve got a massive video network bringing in consistent traffic, you can begin to refine, tweak and improve each and every incoming channel for MAXIMUM conversion rates across the board.
•Video Analytics & Conversion Software – In this training video, we’re moving into advanced video black belt territory. You’re going to discover secret strategies to refine, tweak, track and test all your videos. We’ll cover the latest software recommendations, to gather all your analytics needs for your video sales funnel from start to finish.

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…….  Total 8 Modules

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