Robert Skrob – Associate Marketing

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Hello, my name is Robert Skrob, and I’m the president of the Information Marketing ASSOCIATION.

I’ve spent my whole career in the ASSOCIATION business. Many ASSOCIATIONS are experiencing diminishing membership, although this is primarily due to inadequate marketing.

When I found Dan Kennedy, direct marketing, and the info-marketing profession, I used the marketing strategies I learned to help my ASSOCIATION clients, and the results were fantastic. Dan recommended I share those findings to the info-marketing industry after they rivaled the best. While most ASSOCIATIONS are seen to be sluggish and out of date, I have demonstrated that customers are prepared to pay higher dues for ASSOCIATIONS that give meaningful advantages.

For the past two years, I’ve been manually creating ASSOCIATIONS for information marketers. Now I’m going to offer all of the techniques I’ve discovered in order to help other info-marketers get the same amazing outcomes by forming their own ASSOCIATIONS.

This information was previously only available by contracting me through my $38,000.00 consultancy agreement. Meanwhile, numerous individuals have told me that they want to use my secrets for themselves, but they are unsure how to obtain member advantages or how to arrange their ASSOCIATION so that they gain the maximum profit from their own labor.

Introduction to the SeminarI wrote this unique study to reveal the secrets of how ASSOCIATION marketing works and to provide an invitation to you. Please keep in mind that this research discusses a very particular sort of information marketing that may not apply to you. Even if it doesn’t pertain to you, you might find it intriguing to read about what certain information marketers are up to. In the Info-Marketing Insiders’ Journal, I focus on more common info-marketing tactics utilized by many info-marketers; in this report, you’ll see some of the strategies employed by a small number of effective marketers to develop successful firms.

This is not a tactic I devised. Associations first appeared in England in 1782. Hundreds of private businessmen have formed new associations during my career. No one, however, has done more than I have to refine this process, extend revenue options, and assist info-marketers in making money.

Six Reasons Why Associations Exist

Make Information Marketing Less Difficult

Success with AssociationsYour customers have heard of ASSOCIATIONS.

Despite the fact that your items are far superior, the buyer senses a high degree of quality from an ASSOCIATION.

ASSOCIATIONS have an excellent reputation among customers. (You manage your company with the greatest ethical standards, and you should receive the advantages.)

New business owners typically seek guidance on how to prosper from the industry ASSOCIATION.

Industry members and vendors look for sponsorship programs from industry ASSOCIATIONS; they don’t normally know to ask info-marketers.

Members are hesitant to resign from their ASSOCIATION memberships and will only do so if the ASSOCIATION is entirely ineffective.

Let me briefly explain these six reasons…

No. 1 – Customers are aware of ASSOCIATIONS. They may be unfamiliar with the product or service you’re attempting to market. When consumers are invited to join an ASSOCIATION, it is simple for them to accept since it is something they already do. People have never heard of individual information marketers, but they are aware that ASSOCIATIONS are a source of industry knowledge.

No. 2 – While your items may be considerably greater to anything produced by an ASSOCIATION, this is not always the public’s impression. Customers know that the products and services offered by an ASSOCIATION have been evaluated and authorized by a board of directors.

Dr. Barry Lycka founded an association and a specialty coaching program to help cosmetic surgeons distinguish themselves. On the Ethical Cosmetic Surgery Association’s consumer education website, only one surgeon from each town can be listed as a provider.

No. 3 – ASSOCIATIONS have no customer issues. The Better Business Bureau does not bother them. Members of the ASSOCIATION assume that merchandise will be shipped. They are not concerned that an ASSOCIATION employee may steal their credit card information. Customers do not have such predisposed confidence in an infomarketer.

No. 4 – ASSOCIATIONS have a significant bias: When you start a business, you join your trade ASSOCIATION. This prejudice is really fading, so it is becoming less of an influence; still, three-quarters of ASSOCIATION members join because “that’s what you do.” Unfortunately, the info-marketing business does not currently enjoy this bias.

No. 5 – Members of the industry and vendors seek out the ASSOCIATION. When people start a business, they search for the ASSOCIATION that represents them, and vendors go to ASSOCIATIONS to advertise their products to a certain market segment. They do not seek out information marketers.

No. 6 – Members are hesitant to resign from the ASSOCIATION. They desire a long-term connection, and ASSOCIATION membership gives them the impression that they are an active member of the industry. Even if they believe they are better than the rest of the membership, they want to stay.

4 Reasons Why the Astute Information Marketer

– Integrates ASSOCIATIONS with the Information-Business

– Inside Association MarketingObtains instant credibility for your information-business.

– Consistently generates new consumers for your information business—effortlessly and at no expense.

– Creates a “iron cage” around your members, encouraging them to remain longer and spend more money.

Creates higher-priced items and services that you may provide to your clients, even if you never thought it was conceivable previously.

Rory Fatt of Restaurant Marketing Systems is endorsed by the Best Independent Restaurants Association.

First, consider the improved credibility gained through recommendation. According to the Edelman Trust Barometer, ASSOCIATIONS are trusted more than any other organization, institution, or government. Customers are more likely to believe benefit promises made by an ASSOCIATION than by a person or a firm when they encounter an offer from an ASSOCIATION.

It is obvious that getting the ASSOCIATION’s support offers you a competitive edge inside a niche; the problem is that it is extremely difficult to obtain. ASSOCIATION employees sometimes believe that if they support one, they must support all, therefore they put up hurdles. That leaves you with the task of convincing employees that supporting you is the proper thing to do so that they will present your case to their board of directors. Of course, the board only meets every three months, and when it comes time to make a choice, one of the board members has a brother-in-law in the same industry, so he gets the nod instead of you. It’s a difficult procedure that I wouldn’t want on anyone.

I assist information marketers in forming their own ASSOCIATIONS in order to gain endorsement. We created a full business and presence before endorsing the information marketer.

Here’s a lead generation commercial that appeals to members’ desire to be a part of a prestigious club. Scott Tucker uses this excellent lead generating ad in trade periodicals to supplement his “rebel” image.

One of the first things you should do when forming your ASSOCIATION is to pick a name that will provide you the greatest benefit. You want a name that will entice people to join your group. You want potential members to see the name of your ASSOCIATION and think, “You know what? That is the group I wish to join. That is the team I want to be a part of.”

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