Roy Furr – High-Velocity Copywriting

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This “secret” structure of A-list sales copy allows you to quickly produce compelling, profitable content…

Right before I started my freelance copywriting job, I was given what would become my secret weapon. It was a 20-point copywriting plan from the legendary Clayton Makepeace.

I understood it was critical at the moment. But I had no idea how significant that was.

In reality, this one piece of paper would assist me in quickly launching my direct response copywriting firm… Get me my first million-dollar marketing campaigns for customers… Just 12 months later, I received the coveted $10,000 cheque on stage at AWAI’s copywriting Bootcamp… Allow me to compete with the greatest copywriters in the most competitive (and profitable!) areas right now…

In immediate reaction, I laid the basis for my whole career… Now I’m working on expanding my own direct response publishing company!

The problem is, if you understand how to produce extremely successful sales messages for any medium, you can write your own ticket!

I knew GOOD lengthy copy made millions, but I didn’t know how to write GOOD long copy until I discovered this…

You haven’t dealt with any genuinely good long-copy copywriters if you don’t believe long copy outsells short copy.

Because anyone who has conducted a large number of experiments on this subject will tell you that this adage is as true now as it has always been: “The more you tell, the more you sell.”

IF your lengthy material is dull, ambiguous, or unclear… Or if it just plain stinks, like mine did before the Makepeace outline…

Of course, no one will answer!

But what if you’re talking to customers and qualified prospects about topics that are both engaging and personally important to them? They’ll put up with thousands of words of sales text!

Some of my most lucrative advertisements have been almost 10,000 words long!

That much copy is required when making a difficult sale. BUT it’s not just a matter of length. It’s all about how you utilize all that material to build a successful sales argument that moves your prospect from the dialogue they’re currently having in their brain to taking action on your offer.

When you hear about copy that produces millions, tens of millions, or more… And you look at it and say to yourself, “That’s a big sales letter; how could I write all that in a way that people would really read?”

The trick is that the A-list copywriter behind it is familiar with the deep structure of selling ideas that succeed – in any media.

In reality, once you understand the structure of successful copy, it becomes second nature!

Long or short copies? Any medium. Suitable for any market. Once you grasp what’s going on beneath the surface, you’ll be able to easily develop successful marketing messages.

It makes no difference whether you’re writing for the internet or for print. It makes no difference if you put it in video, audio, or paper. Heck, you can use the same concepts to build sales presentations and webinars – I do!

You just follow the intricate arrangement… Match your message and offer… You’re off to the races now.

Once I realized this, it became my hidden weapon…

One of my main keys to success in direct marketing has been the ability to swiftly develop an idea into a whole marketing campaign and test it in the market.

When you can complete more projects, campaigns, testing, and copy…

You will almost certainly outsell and surpass your competition.

After all, “money likes speed.”

And the faster you can produce content, the more money you stand to make – if only because of the sheer amount of material you’re putting out there.

When you factor in royalties from further campaigns…

Then, when you factor in improved performance as a result of testing more ideas and gaining a better grasp of what works…

You’ll immediately discover how producing content quicker — as long as you stick to the tried-and-true structure of powerful sales messages utilized by only the world’s top direct response specialists — can lead to larger, faster success.

Allow me to share my knowledge with you!

The Makepeace framework, which I later posted (with Clayton’s permission), served as an excellent beginning point. But it took a lot of interpreting. It took a slew of extra levels of comprehension layered on top.

Furthermore, while it works in many situations, there are other outlines and copy structures that have worked just as well for me and other copywriters and marketers like me. Not only that, but important factors such as hammering down your major concept are not covered in the 20 points.

So, ever since I first got my grubby little claws on Clayton’s blueprint in 2009, I’ve been looking for comparable shortcuts I might employ. In addition, for methods to fill in the specifics that went beyond what was captured on that one sheet of paper.

I made notes. I picked up tips from others. I searched for areas where other professionals’ guidance overlapped with Clayton’s blueprint, as well as areas where their counsel was distinctive.

And, in my own job generating very effective content for customers, I aggressively tried every thought, principle, approach, technique, and tactic I could uncover.

As a result, I learned strategies to create better content while also writing quicker!

High-Velocity Copywriting is the end product!

This is the first and only curriculum of its type, breaking down the ONLY three categories of big ideas that drive large sales in the most competitive marketplaces, as found by me.

Then, depending on whatever concept you start with, how to build the succeeding sales reasoning to support that major idea, and finally, how to make the sale.

Finally, how to make your offer in the most appealing, convincing way possible so that prospects will take you up on it.

This is how you attract your ideal prospect’s attention, pique their interest and desire, and persuade them to act quickly and pay you money.

And, most crucially, this program instills the depth of thought required to arrange these ideas in a way that allows you to produce more compelling, lucrative content in less time.

Plus, I tossed you a complete bonus lesson on productivity hacks to help you create more breakthrough content and selling messages in less time.

Whether you write copy for yourself or for clients, if you sit down and pound out all the words, or whether you develop the framework for copy packages or presentations… This training will be quite beneficial.

All of this is covered in the High-Velocity Copywriting course. And it’s all accessible for immediate streaming access.

UPDATE: As a free and complimentary extra training, I’ve recently included the companion High-Velocity Copywriting Templates to this course. It was previously worth $97, but you can get it for free now. See below for an explanation of the templates training as well as its own unique benefit.

Let me lead you through specific templates for developing powerful big concept content…

I realized I had done you a disservice after creating the High-Velocity Copywriting curriculum. While I talked over the only three sorts of large ideas that regularly produce great winners… And I demonstrated the framework of very effective sales copy…

I didn’t make the connection.

What was lacking? Outlines for the three major thought kinds that are specific and precise. Beginning with the prospect’s mental state and stage of consciousness… And going over what the copy needs to do to get the prospect from wherever they are in the conversation… All the way to the finish line.

High-Velocity Copywriting Templates is your step-by-step instruction manual…

This program is brief. It does exactly what it needs to do in slightly more than two hours.

It teaches you how to turn the fundamental principles, strategies, techniques, and tactics of High-Velocity Copywriting into a finished piece of sales copy. Based on successful sales narratives and copy outlines.

If you’re writing copy to assist your prospects in solving an urgent problem… To introduce them to a tenfold opportunity… Or to make an imminent prediction with specific recommendations on how to respond to it…

You’ll have the specific templates you need to write that copy in the best, most compelling, most profitable way possible.

Plus, you get the specific walkthrough so you know exactly how to use that template and turn it into a finished piece of copy… Including the intricacies and exceptions to consider with each big idea type.

Important: Go through High-Velocity Copywriting first!

This training is meant to supplement High-Velocity Copywriting: Speed secrets and shortcuts to write better copy, faster.

You could certainly go through just the templates training and get a ton of value. And yet, you’ll have a deeper understanding and be able to create much better results if you’ve taken these two trainings in order.

BONUS: The Copy Outline that Made My Copywriting Career…

In addition to all of my own High-Velocity Copywriting templates, I did a bonus live webinar. I walked through the “Pretty Darned Good Copy Outline” I got from Clayton Makepeace… Which I credit for launching my freelance direct response copywriting career.

This is the outline I used when writing my first million-dollar controls. (And I know of at least one other top copywriter who got his start with this exact outline, too.)

In the webinar, I walked through the outline and shared my insights and perspectives from more than eight years of applying it on all levels: principle-based, strategic, technique-driven, and tactical…

The webinar recording plus my notes on the Makepeace outline are now available as a BONUS to the High-Velocity Copywriting program, accessible in the course contents below..

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