Sean D Souza – The Sales Page/Copywriting Home Study Course
Archive : Sean D Souza – The Sales Page/Copywriting Home Study Course
Home Study Course for Sales Pages and Copywriting
How to build a system that not only converts once, but keeps customers coming back for more.
Why the world’s finest sales letter is a waste of time and money
Most individuals believe that if they could only update their sales page a little bit, they would be able to sell a lot more things and services.
And it doesn’t operate like that. Even if you have the greatest sales material, you’ll discover that your items and services aren’t flying off the shelves. And there is a very excellent explanation for this. Customers buy when they go through the cycle of attraction, conversion, and consumption.
And here’s how it all works in terms of attraction and conversion:
Attraction and conversion are concerned with acquiring customers and selling them a product or service. And then, once you’re finished, you may hope that those clients will return, but you can’t promise it. As a result, you must go out and obtain additional clientele. And you have to spend time, money, and energy constantly trying to acquire clients to fill that blasted funnel.
Back in 2001, that funnel was driving me insane!
I was only beginning out in 2001, you see. And each month was a puzzle to me. I had no idea what to anticipate or where to look for it. And, despite the fact that I was supposed to be running my own business, the fact that I couldn’t manage it as much as I should was driving me insane. I also didn’t want to be pushy.
I didn’t want to be the devil’s slimy salesperson.
That’s when I realized the value of a concentrated plan. And when I used the method, I kept on track and did a lot less selling—while clients did a lot more buying. And the more I grasped this notion, the more in command I felt. And the easier it was for me to express myself without rambling and going off in all directions.
I discovered that there were components.
And that if I piled the elements in the appropriate order and amount, I could sell more without constantly looking for new clients. This provided me with a significant increase in money as well as the time I desired. And it’s all because to these bizarre components.
These components were similar to quick noodles. It was simple to prepare a supper because I only required the ingredients. And once I got them, I discovered that combining the ‘ingredients’ provided me tremendous clarity. And it allowed me to express what I wanted rather than relying on a third party (such as a copywriter) to do it for me.
Most people would tell you that your website needs a solid sales page.
Alternatively, a nice direct mail letter. And now for the truth. Sales pages and direct mail letters are only a small part of the overall strategy for getting people to buy.
What you truly need is a clear plan for how purchasing choices are formed; what drives urgency; pricing methods; and how to convince people to not just buy, but to return.
Also, pre-sale
Have you seen the long lines for Harry Potter books? This entails pre-selling. Do you notice the never-ending night wait for the next Windows or Apple release? That is a pre-sell. Every blockbuster film is not a hit just because of the stars in it. Yes, you got it, it’s a pre-sale. And pre-sell implies that clients buy before they pay.
Customers, indeed, “purchase long before they pay.”
This implies that clients do not come in and check the items and services. No, they’re not doing anything like that. They’ve come to pay. In their minds, they’ve already purchased your thing. They’ve gone through the phases of persuasion. And they’ll be furious if you can’t sell them the products/services. Nonetheless, this occurs.
‘Stock’ can actually run out.
In just 24 hours, our Article Writing Course was completely sold out. Two batches were filled in a single day! Our workshops in the United States and Canada were completely booked. In less than a week, 70 individuals joined up. Moreover, we sold over $30,000 of our new product on ‘Black Belt Presentations’ without using a sales website!
All of this was accomplished with little fanfare.
There are no collaborative ventures.
There are no infinite surfboard videos on YouTube.
There are no affiliates.
There will be no public relations effort or advertising.
PPC campaign with no click-through
There will be no Facebook/Twitter controversy (take a deep breath:))
But that’s just us; how about you?’
Yes, we were in your shoes. And, yes, we may have a longer list than you. But this isn’t about how long the list is. It is all about attracting, converting, and converting clients into buyers.
The Copywriting Home Study Course is now available.
The Copywriting Live Course teaches you exactly what motivates people to buy.
But this isn’t just some old blah-blah lecture. It includes extensive research on what drives buyers to hesitate. How clients are influenced by the desire factor. And how you must design sales around a predetermined sequence of stages to ensure that clients are ready to buy-even when circumstances are tight.
And this aspect of Copywriting always teaches you to write words down. To have command of such words. And know where to begin. And where to draw the line. And why your consumer will purchase. And why that consumer is so eager to purchase right now.
The majority of firms prioritize attractiveness.
However, it is consumption that generates the most profit, both in the short and long term. Learning how to utilize technology and psychology to produce a never-ending stream of clients as well as a slowly growing profit is what will bring you an endless stream of clients and a constantly increasing profit.
Business plans fail due to a misunderstanding of the three A’s: attraction, conversion, and consumption.
Consumption is really simple to grasp. It’s all about consuming what you’ve ordered. If you are ‘attracted’ to a restaurant, you will ‘convert’ when you order a meal. However, ‘consumption’ does not occur until the food is consumed. In business, many clients may order a meal but never consume it (for example, don’t you have books you’ve purchased but never read?)
To keep customers coming back to your’restaurant’ and eating the’meals’ on a regular basis, you must have a strong plan in place.
A plan that ensures the customer’s return. Not only will this bring the consumer back, but over time, the client will buy more from you at greater pricing. But how can you design a system that is simple, elegant, and effective?
The Copywriting Course Is Designed To Do The Following Things:
You discover exactly what motivates clients to purchase. It includes extensive research on what drives buyers to hesitate. How clients are influenced by the desire factor. And how you must design sales around a predetermined sequence of stages to ensure that clients are ready to buy-even when circumstances are tight.
And this aspect of Attversumption inevitably leads you to write things down. To have command of such words. And know where to begin. And where to draw the line. And why your consumer will purchase. And why that consumer is so eager to purchase right now.
Improve your persuasion skills.
Reduce the annoyance of never getting past the first sentence.
Create a plan that is so appealing to customers that they will buy from you (in good times and in bad).
How can the copywriting home study assist you?
That’s a good question.
The MasterClass in Attversumption HomeStudy gives you the basics; the cornerstone of what makes an effective attraction, conversion, and consumption strategy tick. You’ll discover a simple, yet highly powerful, ancient secret that allows you to transform your organization into a virtual magnet. Most goods and services struggle to prosper in the absence of this method, simply because the sequence is not followed. The magic is in the series, not the’single moment.’
What’s fascinating is that once you grasp the sequence, you can start going up into the area of elite strategists by putting the elements together.
A strategist like me? You’ve got to be kidding!
Most of the world’s finest marketing strategists did not begin their careers as writers. Because strategy has been over-hyped. It’s portrayed as a deep, mystical ability, but it isn’t. If you want to advertise your company, you must understand what motivates clients to buy.
The cornerstone of this training is knowing what is going on in the customer’s head. You’ll never be the same again once you understand these basic principles and how they’re applied to a page, an ad, or a campaign. Why? Because you’ll have discovered that this so-called witchcraft is really a question of comprehension.
And the house study is precisely intended to ensure that you not only absorb the facts but also gain tremendous confidence.
What is going on behind the scenes in this course?
You’ll discover the fundamentals of strategic marketing, how to implement a strategy to sell products/services using words, and how to create attention-grabbing headlines that quickly capture your customers’ attention.
The most common mistakes made while attempting to attract a customer—and how to avoid them.
The Sequence’s Secret: How to develop a distinct ‘before’ and ‘after’ selling approach.
How to boost consumption and increase sales from fewer consumers.
The most important conversion elements. How and why they each play their part
In-depth knowledge of the ‘Want Factor,’ and why it is so important to your business’s success and sales.
The precise reasons why people purchase. And the reasons why they do not purchase.
Learn a scientific, step-by-step approach for writing material that sells — even if you’ve never written before and don’t consider yourself a writer.
Discover which headlines are popular and why – Head to head with rival headlines over four years and two months (Don’t just duplicate headlines. Learn how they function). This is important not only for your website, but also for presentations, white papers, reports, and other media.
And there’s more…
Why is most price based on chance, and how can we assure scientific pricing?
The key to raising prices without losing clients.
How to construct pricing grids that allow clients to routinely purchase higher-priced goods.
How to tell trademark stories with accuracy and consistency. And why distinctive tales are helping businesses sell products and services quicker than ever before.
Why the first 50 words are important. And how to make them important by using this easy trick.
The potent force of the Next Step. What are the variables that move a buyer from simply reading to making a purchasing decision?
And there’s more…
Why the improper visuals/graphics may sabotage even the strongest marketing effort. The most common graphic design blunder—and why you must correct it immediately.
One thing that can raise your sales by 25% to 65%
The Sales Page Myth: Why the finest sales page does not function in isolation.
How to get testimonials that keep clients coming back for more.
Simple segregation can be used to avoid irritating clients.
How to Select Photos And how choosing the incorrect photographs hurts sales.
And how to boost your confidence and attention. These are the essential aspects for making your product/service stand out and sell repeatedly.
And if you’ve purchased any of our goods before (you have, haven’t you? ), you’ll notice that all of this information is presented to you in a systematic manner, rather than as an information dump. Each teaching is stacked on top of the other so that you may learn and then move on. You can not only study, but also implement and audit. This means you can see for yourself what you’re doing properly and what you’re doing wrong—and how to change it.
What Makes This Home Study Unique?
Even if you know how to develop a sales page and can do a great job of it, it still takes a long time to put together. This home study course carefully lists the things you’ll need and then walks you through a procedure that will allow you to create an excellent sales page in only three days. When it comes to sales pages, your biggest adversary is time and energy. This training condenses that time and energy into three days.
Premium Bonus 1: A $50 e-book about advertising advertisements.
Have you ever wondered where you might get amazing advertising that have previously worked? You no longer have to speculate. This substantial extra of ‘Great Ads from the Past’ will provide you with insight into what works astonishingly well in copywriting—and how to apply that knowledge in your text in the future. This freebie will captivate you and you will refer to it many, many times in the future—while creating your content.
Premium Bonus 2: Sean’s Critiques (with Premium only)
Sean charges a price of $3000 every criticism of a sales page or other marketing content. You will be entitled to two thorough critiques costing $6000 as part of the Program. (Please keep in mind that this offer is only valid for 6 months from the date of purchase.)
Guaranteed Smiley Psychotactics
What if the product is harmful to your health? This item is guaranteed for one month. If you don’t like the product for any reason (and you don’t have to explain one), you can request a complete refund. And we’ll gladly return your money.
You might conclude this part with a summary or some type of information that includes the problem and solution that the product/service addresses. Even a paragraph or two is OK, but keep in mind that it will also be read on a mobile device. The dilemma is whether to be succinct or not.
Reviews
There are no reviews yet.