Taylor Campbell Josh KaestnerPay – Per Click Marketing for Small Businesses

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Pay-Per-Click Marketing: How to Use PPC to Grow Your Business

What exactly is pay-per-click (PPC) marketing? Pay-per-click marketing is a method of generating clicks to your website through search engine advertising rather than “earning” such hits organically. You know those yellow-labeled sponsored adverts that frequently appear at the top of Google’s search results page? That is pay-per-click advertising (particularly, Google Ads PPC, which we will discuss further below).

Here’s how it works: You pay the search engine a tiny charge every time your ad is clicked, directing a visitor to your website. (This is why it’s known as “pay per click.”) When your PPC campaign is well-designed and going efficiently, that charge becomes insignificant since the visit is worth more to your company than what you pay for it. For example, if you pay $10 for a click that leads to a $300 transaction, adopting PPC is a no-brainer.

Finally, pay-per-click marketing benefits everyone:

It’s beneficial to searchers – According to research, searchers click on sponsored search advertisements more than any other type of digital advertising. This indicates that individuals don’t mind being promoted to, as long as the items and services advertised are relevant to the searcher’s requirements. Because we use search engines to find items and services, the results, including advertisements, are often extremely relevant to what we’re looking for. Furthermore, Google has created an outstanding algorithm for guaranteeing that PPC advertising fit the demands of the user.

It benefits marketers – Advertisers are given a one-of-a-kind opportunity to get their message in front of an audience that is actively and particularly looking for their goods. Advertisers can monitor the quality of traffic generated by search engine clicks since searchers expose their intent through their search query.

It benefits search engines – PPC allows search engines to cater to both searchers and marketers at the same time. Their user base is made up of searches, while advertising supply them with money. First and foremost, the engines seek to produce relevant results while also providing a highly targeted, revenue-generating advertising channel.

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