TTC Video – Influence: Mastering Life’s Most Powerful Skill

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Influence and persuasion aren’t merely theoretical ideas studied by psychologists and sociologists. Rather, they are an essential component of your daily existence. Whether you know it or not, you are continuously surrounded by individuals and groups attempting to influence your thoughts, actions, and feelings.

However, you do not have to allow influence happen to you. Instead of just following the will of others, you may actively take command of your decisions—and your life—by understanding the science of influence and honing your own influence and persuasive abilities. And whether you’re in the corporate boardroom or at the family dinner table, you’ll receive a plethora of benefits from the numerous ways you engage with other individuals and groups on a regular basis.

The most potent talent a person in 21st-century society may have is to master the art and craft of influencing.

enhance your ability to persuade supervisors, coworkers, family members, and others that your opinions are correct; improve the effectiveness with which you negotiate, shop, speak to groups, and engage in other activities; and protect yourself from the machinations of con artists and others who would use the tools of influence to your detriment.

Discover all you need to know to tap into the hidden powers of influence and persuasion—and use them to improve your personal and professional life in ways you never thought possible in Influence: Mastering Life’s Most Powerful Skill. These 12 lectures, delivered in straightforward and accessible language by award-winning Professor Kenneth G. Brown of The University of Iowa, an expert in management and a credentialed Senior Professional in Human Resources, will educate you how and why influence works. This course will show you how to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it. It is packed with eye-opening scientific and sociological experiments, case studies from fields such as business and politics, practical exercises to test your skills, and more.

Learn the Fundamentals of Influence

Your capacity to successfully influence others, whether your children, spouse, or employer, is based on your understanding and application of the four key components of every influence effort. Professor Brown explains the ATTiC model, which depicts these four elements, to assist you.

Individuals or organisations who influence are referred to as agents. What is it that makes them so successful? What causes them to fail? You’ll learn how the seemingly supernatural capacity to persuade others is dependent on certain attributes such as physical beauty, charm, trustworthiness, and participation in a common community.
Targets: Your target is the person or group you want to persuade (or trick)—and certain persons and groups are more likely to be persuaded (or misled) than others. One feature that may surprise you is age. According to research, people who are young adults or elderly individuals are more susceptible to being persuaded than others.
Tactics: Which approaches and strategies of persuasion are more likely to boost your target’s likelihood of committing? Professor Brown’s insights on persuasive strategies provide you with a variety of tools, including logical persuasion, which entails presenting precise reasons why a particular course of action is the best way ahead.
Contextual signals, such as scarcity of products and authority, are shortcuts that our brain employs to make sense of our social surroundings and make typically sound judgments. You’ll discover which psychological processes are under our control and which are not.

The “ATTiC” concept is more than simply a useful acronym; it is the appropriate metaphor for how strong (and frequently ignored) these components are. “The four components are similar to a house’s attic,” Professor Brown observes. “It’s constantly there, doing what it does, even when no one notices.” Similarly, the elements that make us susceptible to manipulation are built into our fundamental psyche.”

Learn Where and How Intelluence Works.

Following that, you’ll look at some of the various scientific and real-world uses of influence in your daily life. You’ll get solid guidelines and tips for how to become a more influential person—and how to resist influence attempts when it’s in your best interests to do so—with the help of eye-opening research on psychology and sociology, historical examples from politics and business, and several in-depth case studies.

Professor Brown demonstrates how influence works in numerous aspects of life that you may or may not have considered, such as these:

Impression management entails creating and nurturing your own personal “brand” in order to increase your influencing power at work.
Sales, where the finest methods for increasing your chances of making a sale (and a better tip) include actually caring about individuals, remembering names, and, most importantly, smiling.
Negotiation, in which it is critical to use influence not just to achieve what you want, but also to ensure that both you and your negotiating partner are pleased with the outcome.
When it comes to public speaking, whether it’s a huge business speech or a little family pep talk, an emphasis on the positives and a display of good will toward your audience can help.

You’ll also learn from an expert on the ethics of influence and how to utilize these incredible capabilities ethically to accomplish your aims without becoming Machiavellian.

Practical Uses for a Practical Skill

“Influence is a practical issue,” Professor Brown says, adding, “you’ll find numerous opportunities to apply what I provide in this course to your daily routines and interactions.”

To that end, each session finishes with a few basic activities and assignments that will assist clarify what you’ve learned about influence and boost your confidence in employing the skills of effective influencers.

Learn your server’s name and utilize it when addressing him or her the next time you’re in a restaurant. Also, remember to smile. Check to see whether your efforts have an impact on the level of service you receive.
When you begin a negotiation hoping for mutual agreement, use phrases like “we” and “us” to see if it changes the other party’s approach to the contract.
When someone you don’t know tries to earn your trust, remember the Russian phrase “trust but verify” by double-checking his or her narrative with another source.

These and other exercises are just a small part of what you’ll learn from Professor Brown, a management expert whose ability to teach to a variety of audiences—from college students to corporate professionals to laypeople—has earned him a slew of awards and accolades, including The University of Iowa’s highest teaching honor: the President and Provost Award for Teaching Excellence.

His lectures will inform, challenge, and excite you, and may even turn you into a more knowledgeable participant in the frequently ignored ways that daily life impacts us. With the insights, techniques, and recommendations in Influence: Mastering Life’s Most Powerful Skill, you’ll be able to utilize influence for any professional or personal objective, or for any cause close to your heart.

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